Write Stuff is a boutique content marketing agency that provides a range of content services to clients around the world, including Google Cloud, The Red Clinic, Rinoceronte Films, World Bank Group, and more.

As a partner, I particularly enjoy working on projects that involve:
• micro copywriting (UI/UX)
• producing white papers and reports
• ghostwriting for C-level execs and founders

Nasi Forge is a software development agency that crafts digital solutions for growth-ready organisations.

The name, Nasi Forge, is a combination of words from two languages – nasi, which is the Malay word for “rice” and forge, which can mean “to create” or a place in which something is created.

What this means: We create products, software, and tech that put food on the table ie. generates revenue for your business and ours.

Projek Dialog is an NGO that aims to foster intercultural, interfaith and interracial dialogue in Malaysia through non-threatening means. I led two projects with 6-figure funding each.

🌈 Diverse Voices – Project Manager
A year-long program to promote religious freedom and diversity in Malaysian media. As part of this program, I:
• produced a report on religious freedom in Malaysia
• designed posters and edited videos
• administered grants and mentored creators, who produced podcasts, videos, long-form articles and interactive microsites

👹 Leveraging Media for Advocacy Objectives (LMAO) – Lab Director
A six-month research project on the use of memes and Tik Tok for advocacy. For this project, I:
• wrote the grant proposal and prepared the budget
• developed research questions and methodology
• presented reports and findings to sponsors

Bayu Harvest is a social enterprise that I co-founded with the aim to connect smallholder farmers from Sabah (Borneo) with buyers from all over the world.

We started right before the pandemic hit, which eventually led to us winding up, but I got the opportunity to:
• learn about village agricultural practices in Sabah
• deep dive into social enterprise operations
• design UI/UX wireframes for our website and progressive web app
• present our solution to international leaders during a senior leaders meeting at the Asia-Pacific Economic Cooperation (APEC) 2020

While we were operating, we won the APEC Digital Prosperity Award in 2019.

During this period, I took on fractional marketing roles at startups such as Fave (previously KFit), NEXT Academy, and BloomThis.

I also bootstrapped an e-commerce company with $2,000 capital and was able to achieve a six-figure revenue within the first year, with only organic marketing (PR, SEO, social media).

After selling the business, I took a gap year, spending time in roles that were out of my wheelhouse including:
• bartender
• hair model
• podcaster

RHB Banking Group is a multinational regional financial services provider providing fully integrated financial services. It is ranked among the top banks in Malaysia and with a significant presence in the ASEAN region.

During my stint in corporate responsibility, I enjoyed:
• learning about corporate governance
• researching best practices for sustainability
• writing the ESG policy for the banking group

I covered the education beat, writing news and feature articles about:
• education ministry policies, blueprints and plans
• the education industry in Malaysia
• research (butterfly biodiversity) and discoveries (dinosaur fossil!) by academic researchers in Malaysia

Since I was still within the Education Desk, I also continued to project manage the editorial component of Mighty Minds, a Malaysian nationwide science, math and general knowledge challenge.

The Star (daily) and Sunday Star are Malaysia's most widely-read English-language daily and Sunday newspapers.

I was a fresh graduate with a science degree who wanted to work in media, so I:
• curated and edited content for a science and math pullout
• managed nationwide editorial coverage for Mighty Minds, a Malaysian science, math and general knowledge competition across 14 states and federal territories
• was the key contact person for sponsors, vendors, state bureau journalists and other departments (events, circulation)
• managed the digital component of a high school pullout (website and social media)

Controversial from almost the second its trailer was released, Pulau, released in cinemas on March 9, is still being debated. In fact, the arguments on censorship and moral policing [in Malaysia] have gotten even louder.

An international organization founded in Finland, Rails Girls aims to give tools and a community for women to understand technology and to build their ideas.

As a co-organizer of the Malaysian chapter, I:
• led fundraising campaigns
• managed content and public relations