About
Hands-on Design Director with a focus on crafting meaningful brand systems, innovative experiences, and digital products.
Projects
Brand identity and visual system for Google Stadia, a cloud-based gaming service.
Redesign of Converse’s e-commerce platform, implemented across 26 countries.
Work Experience
Led and managed a team of multidisciplinary designers at the fastest-growing online used car retailer in the US. Developed and implemented a new look and feel for the brand with an impact across marketing, retail, social media, and product touchpoints, working closely with various leaders from Brand and Product Management to C-suite executives. Oversaw and pushed the design quality throughout all stages of multiple large projects and initiatives.
Responsible for infusing design thinking and methodology into the design team's work. Helped lead and shape the department alongside the Head of Design. Established and implemented a visual identity system for Taco Bell across IRL, social, and digital touchpoints. Co-led the branding and visual identity work for the launch of Google Stadia, a new cloud-based gaming service, in partnership with Google and Google Creative Lab. Crafted design solutions across multiple projects and clients.
Implemented a site-wide redesign for Converse's global site that better aligns with the brand's vision. Built digital experiences and campaigns for Nike, Jordan, Converse, and Goldman Sachs. Worked on various projects for Samsung, Michael Kors, Volvo, Google, and YouTube. Led the design of the digital experience for the Ad Council's campaign "Love Has No Labels".
Designed responsive websites and mobile applications for clients such as Rogers, Toronto Star, Toronto Public Library, Genuine Health, HomeStars, and Boots & Hearts. Worked on digital and traditional creative, branding, and printed assets.
Worked on digital, social, and traditional creative for clients such as McDonald’s, Johnson & Johnson, Canadian Tire, Korres, Reactine, and Band-Aid.
Crafted visual identities and websites for small businesses. Responsible for designing and developing a new portfolio site for the agency.
Designed various websites, Flash animations, and user interfaces for small to medium-sized businesses. Helped with front-end development tasks. Designed magazines, posters, business cards, invitation cards, and other print ads.
Designed and developed various websites for small local businesses.
Education
Master of Design, Graphic and Interactive Design
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Titre de Concepteur / Designer, spécialité Design Graphique et Multimédia
Aujourd'hui: Kedge Design School
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Prépa Arts appliqués et Design (MANAA)
Aujourd'hui: LISAA Bordeaux
Bachelor of Technology in Internet and Multimedia Technologies
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DUT Services et Réseaux de Communication
Aujourd'hui: BUT MMI
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Baccalauréat Scientifique / Sciences de l'Ingénieur