About
Hands-on Design Director with a focus on crafting meaningful, memorable brand systems, innovative experiences, and digital products.
Projects
Brand identity and visual system for Google Stadia, a cloud-based gaming service.
Redesign of Converse’s e-commerce platform, implemented across 26 countries.
Work Experience
Responsible for leading, managing, and growing a team of multidisciplinary designers at Carvana, the fastest-growing online used car retailer in the US. Developed and implemented a new look and feel for the brand with an impact across marketing, retail, social media, and product touchpoints, working closely with various leaders from Brand and Product Management to C-suite executives. Managed and pushed the design quality throughout all stages of multiple large projects and initiatives.
Responsible for infusing design thinking and methodology into the design team's work. Helped lead and shape the department alongside the Head of Design. Established and implemented a Visual Identity System for Taco Bell across IRL, social, and digital touchpoints.
Co-led the branding and visual identity work for the launch of Google Stadia, a new cloud-based gaming service, in partnership with Google and Google Creative Lab. Responsible for crafting design solutions across multiple projects and clients.
Part of the team responsible for successfully implementing a site-wide redesign for Converse's global site that better aligns with the brand's vision. Worked on various digital experiences and campaigns for Nike, Jordan, and Converse.
Part of a team responsible for building digital experiences for FinTech clients at R/GA. Worked on various projects for Samsung, Goldman Sachs, Michael Kors, Volvo, Google, and YouTube. Responsible for leading the design of the digital experience for the Ad Council's campaign "Love Has No Labels".
Designed responsive websites and mobile applications for clients such as Rogers, Toronto Star, Toronto Public Library, Genuine Health, HomeStars, and Boots & Hearts. Worked on digital and traditional creative, branding, and printed assets.
Worked on digital, social, and traditional creative for clients such as McDonald’s, Johnson & Johnson, Canadian Tire, Korres, Reactine, and Band-Aid.
Crafted visual identities and websites for small businesses. Responsible for designing and developing a new portfolio site for the agency.
Designed a range of websites, Flash animations, and user interfaces for small to medium-sized businesses. Helped with front-end development tasks. Responsible for designing magazines, posters, business cards, invitation cards, and other print ads.
Education
Master of Design with a major in Graphic and Interactive Design: Graphic Design, Interactive Design, Animation, Interior and Product Design, and Marketing.
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Titre de Concepteur / Designer, spécialité Design Graphique et Multimédia
Aujourd'hui: Kedge Design School
Upgrading Course in Applied Arts and Design: drawing techniques, sketching techniques, art history, graphic design, art direction, and visual communication.
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Prépa Arts appliqués et Design (MANAA)
Aujourd'hui: LISAA Bordeaux
Bachelor of Technology in Graphic and Interactive Design, Marketing, Programming, and Audiovisual.
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DUT Services et Réseaux de Communication
Aujourd'hui: BUT MMI
French High School diploma with a major in Engineering Sciences.
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Baccalauréat Scientifique / Sciences de l'Ingénieur