About
👋🏼 I'm a product designer with over ten years of experience. I'm curious about empowering people through thoughtful and well-crafted interfaces and get excited by talking to customers about their problems. I thrive on problem-solving with cross-functional teams, where I am usually articulating the need for intentional design through problem framing and empathy.
Work Experience
Currently crafting UI and advocating for users with this lovely team.
I was the lead designer across three cross-functional teams for Tyro’s web channels, working on research, concepts and design for a next-generation app UI for business insights and reports; an internal UI for frontline staff; and digital onboarding.
I also created our internal design system and UI library, advocating and organising patterns and standards with a team of engineers and designers across marketing and UX.
I was the lead designer for ecommerce websites, interactives and apps for clients like National Museum of Australia, Triple R FM, Parks Australia, Wheeler Centre, University of Melbourne, Five Good Friends and Melbourne University Publishing.
Volunteering
Mentoring designers on career progression, collaboration and craft.
Side Projects
Endeavour Tea is a small business I co-founded in 2015.
It was an Australian specialty tea company with a contemporary view of tea culture, also known as third-wave tea.
Our aims were to engage tea drinkers with delicious, direct-from-source loose leaf tea on our e-commerce store, provide brewing styles and guides, and organise cupping sessions with our local community.
It was really fun to take on print and packaging design, and learn how to create content for a retail brand.
I was responsible for:
- Art direction and content strategy
- Brand, web and content design
- Product development
- Lifestyle and product photography