Jasmin Wong

Jasmin Wong

Product designer in Australia, She/her


👋🏼 I'm a product designer with over ten years of experience. I'm curious about empowering people through thoughtful and well-crafted interfaces and get excited by talking to customers about their problems. I thrive on problem-solving with cross-functional teams, where I am usually articulating the need for intentional design through problem framing and empathy.

Work Experience

2020 — Now

Currently crafting UI and advocating for users with this lovely team.

2018 — 2020
Product Designer at Tyro Payments
Sydney, Australia

I was the lead designer across three cross-functional teams for Tyro’s web channels, working on research, concepts and design for a next-generation app UI for business insights and reports; an internal UI for frontline staff; and digital onboarding.

I also created our internal design system and UI library, advocating and organising patterns and standards with a team of engineers and designers across marketing and UX.

2015 — 2018
Senior Designer at Icelab

I was the lead designer for ecommerce websites, interactives and apps for clients like National Museum of Australia, Triple R FM, Parks Australia, Wheeler Centre, University of Melbourne, Five Good Friends and Melbourne University Publishing.

2012 — 2015
Freelance designer at Self-Employed
2012 — 2013
Visual Designer at TBWA\Sydney
Sydney, Australia
2011 — 2012
Visual Designer at Reactive
Sydney, Australia
2010 — 2011
Junior Visual Designer at Reactive
Sydney, Australia
2010 — 2010
Design Intern at Reactive
Sydney, Australia


2022 — Now
Design mentor at ADPList

Mentoring designers on career progression, collaboration and craft.

Side Projects

Third-wave tea culture × contemporary design

Endeavour Tea is a small business I co-founded in 2015.

It was an Australian specialty tea company with a contemporary view of tea culture, also known as third-wave tea.

Our aims were to engage tea drinkers with delicious, direct-from-source loose leaf tea on our e-commerce store, provide brewing styles and guides, and organise cupping sessions with our local community.

It was really fun to take on print and packaging design, and learn how to create content for a retail brand.

I was responsible for:

  • Art direction and content strategy
  • Brand, web and content design
  • Product development
  • Lifestyle and product photography


What I learned from 10 months of being a design mentor

A reflection on my volunteer work as a mentor for designers early in their career


2006 — 2010
Bachelor of Arts (English, French) at UNSW
2002 — 2005
Diploma of Biomedical Science at Temasek Polytechnic