Jasmin Wong

Jasmin Wong

Product designer in Australia, She/her

👋🏼 I'm a product designer with over ten years of experience. I’m curious about empowering people through thoughtful and well-crafted interfaces, collaboration and impactful problem solving.

I love the craft of design, writing good microcopy, talking to customers and making impactful work through collaboration by understanding the problem deeply.

Over the last decade I’ve worked in DevOps, Fintech, Arts and Culture both in-house and at agencies, leading and contributing to strategy and design, and advocating for better outcomes for users through a top-notch experience.

Work Experience

2020 — 2023

I joined Buildkite as their second product designer when the company went from single to multi-product, and in the first year delivered the end-to-end MVP for the second product, Test Analytics.

As the product design practice evolved, I created the product design principles to align product practice, and created a systems UI library to support growth across the platform.


  • Lead end-to-end product design and user research using lean UX methodologies in the Test Analytics team
  • Facilitate ideation, co-design and critique workshops with the design team and with cross-functional partners
  • Manage and contribute to BKUI, Buildkite’s design system
  • Contributor to cross-product initiatives in brand and product
2018 — 2020
Product Designer at Tyro Payments
Sydney, Australia

I was the lead designer across three cross-functional teams for Tyro’s web channels, working on research, concepts and design for

  • a next-generation app UI for business insights and reports
  • an internal UI for frontline staff; and
  • digital onboarding

I also created Tyro’s internal design system and UI library, advocated for and organized patterns and standards with a team of engineers and designers across marketing and UX.

2015 — 2018
Senior Designer at Icelab

I was the lead designer for ecommerce websites, interactives and apps for clients like National Museum of Australia, Triple-R FM, Parks Australia, Wheeler Centre, University of Melbourne, Five Good Friends and Melbourne University Publishing.

2012 — 2015
Freelance designer at Self-Employed
2012 — 2013
Visual Designer at TBWA\Sydney
Sydney, Australia
2011 — 2012
Visual Designer at Reactive
Sydney, Australia
2010 — 2011
Junior Visual Designer at Reactive
Sydney, Australia
2010 — 2010
Design Intern at Reactive
Sydney, Australia


2022 — Now
Design mentor at ADPList

Mentoring designers on career progression, collaboration and craft.

Side Projects

Endeavour Tea

Third-wave tea culture × contemporary design

Endeavour Tea was a small business I co-founded in 2015. It was an Australian specialty tea company with a contemporary view of tea culture, also known as third-wave tea.

Our aims were to engage tea drinkers with delicious, direct-from-source loose leaf tea on our e-commerce store, provide brewing styles and guides, and organise cupping sessions with our local community.

It was really fun to take on print and packaging design, and learn how to create content for a retail brand.

I was responsible for:

  • Art direction and content strategy
  • Brand, web and content design
  • Product development
  • Lifestyle and product photography


What I learned from 10 months of being a design mentor

A reflection on my volunteer work as a mentor for designers early in their career


2006 — 2010
Bachelor of Arts (English, French) at UNSW
2002 — 2005
Diploma of Biomedical Science at Temasek Polytechnic