About
Oi oi/Hello! I'm Jaqueline Santos, a multidisciplinary designer with over 5 years of experience. Exploring various areas of design, I use my passion for minimalism to strategically develop websites, brand identities, and visual campaigns.
Currently, I work as a Mid-level Designer at Ideatore Americas. As a creative in the Tech Squad, I'm responsible for developing and unfolding digital campaigns and projects for major technology multinationals, such as GFT, Fortinet, and TD SYNNEX (Brazil and LATAM). Through this client, I manage guidelines and create campaigns for 30+ vendors in the field, including Microsoft, Google Cloud, AWS, Cisco, Dell Technologies, and others.
Despite being multidisciplinary, my focus is on identity creation and UX/UI (User Experience and User Interface). I get involved in projects in these areas whenever possible, always aiming to enhance user experience and create impactful visual solutions.
Features
Work Experience
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Directed creative campaigns for multinational technology clients, including TD SYNNEX (LATAM), Fortinet, and GFT, ensuring alignment with marketing objectives and brand guidelines.
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Managed and adapted 30+ brand guidelines for manufacturers such as Google Cloud, AWS, Cisco, and Dell Technologies, delivering cohesive visual identities across media.
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Collaborated with the performance team to create internal training programs for design teams in Brazil and Argentina, focusing on UX/UI principles.
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Led the creative direction and design execution for multiple website projects, including sitemaps, wireframes, and high-fidelity prototypes, ensuring user-centric solutions.
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Designed and executed multi-channel campaigns for 11+ clients across sectors like healthcare, veterinary, and automotive.
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Developed end-to-end creative solutions for Sicoob Cocred, one of Brazil’s largest financial cooperatives, including email marketing and landing pages.
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Led the redesign of Medicar’s website, Brazil’s largest mobile ambulance service, overseeing wireframing, prototyping, and user journeys.
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Served as Lead Designer for Instituto Credicitrus, creating branding assets, print materials, and digital campaigns to support sustainability, education, and cultural initiatives.
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Designed visuals for Agrishow, one of the largest agricultural fairs in the world, including large-scale event stands and promotional materials.
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Conceptualized and executed campaigns that reached over 15 million users, showcasing impactful storytelling and strategic design.
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Developed visual identities and branding solutions for clients in agribusiness, coworking, and hospitality sectors.
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Created print materials (flyers, stationery, and outdoor ads) and collaborated on digital campaigns across various platforms.
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Produced graphic and digital materials for nonprofits and small businesses, including banners, flyers, and social media content.
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Designed promotional assets for academic events, incorporating brand consistency and audience engagement strategies.