Murmur was at the crossroads between the traditional way of working and the future of work. I was tasked to create a content framework for Murmur's blog, Marginalia, that reflected Murmur’s ideology: the future of work is collaborative work.

There was an excess of inaccessible content on the Contra site, and I wanted to foster an environment where freelancers could come to our blog, and find everything they needed to know about freelancing.

I worked alongside our brand designer to create visual assets, and engineers to link and categorize all of our content, create product-focused guides, and share the latest freelancing trends.

Closely working with product and brand to create a series of UX guides, marketing landing pages, and email marketing.

Collaborated with product, brand, and marketing teams to build and execute content strategy. Managed and created content for various social platforms, and wrote long form SEO content. Participated in early-stage product thinking.

Worked with brand, product and content teams to create marketing, UX copy, and supplemental guides and long-form SEO articles about the world of freelance to highlight Contra as a thought leader in the freelancing space.

Collaborated with founder to execute social media strategy, resulting in an engagement rate of 8.5%. Facilitated influencer relationships and collaborations. Created branded assets and wrote storytelling copy to contribute to the brandʼs finalization of its marketing and visual strategy.

If you're not tapping into TikTok, what are you dooooing? 👀

It’s really easy to be reactionary when it comes to working. Our work habits are disguised as good ones because we get praised for them, and I'm here to tell you: that's not right!