Askyoyo is a guest experience app that makes it easy for hotels to tailor your stay according to your preferences and needs.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2Fc5f5b111-970d-4103-86e3-b0c1468e32b5.jpg?alt=media&token=2b5c6281-11ce-4eb6-8a9e-2ec1b3b89f3e","id":"c5f5b111-970d-4103-86e3-b0c1468e32b5","width":2298,"height":1520,"filename":"Screenshot 2023-08-02 at 09.55.41.jpg","type":"image/jpeg","caption":"Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F2657383c-ef09-4928-a116-9b54c30d60bb.mp4?alt=media&token=827a58fc-893a-49ef-9746-8cb2434c3075","id":"2657383c-ef09-4928-a116-9b54c30d60bb","width":1352,"height":714,"filename":"hotel_1.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F7316b0b6-99b5-44fa-b72d-aa74877de1e0.jpg?alt=media&token=21565e92-d1d7-495b-a119-253344f88928","id":"7316b0b6-99b5-44fa-b72d-aa74877de1e0","width":2288,"height":1502,"filename":"Screenshot 2023-08-02 at 09.51.16.jpg","type":"image/jpeg","caption":"","border":false}]}
```

## **Intro**

### **Problem**

One of the main issues that Askyoyo aimed to solve was the challenge faced by hotels when trying to customize guests' stays based on their individual preferences and needs. The existing process often involved guests filling out lengthy forms or making multiple phone calls to the hotel, which was both time-consuming and frustrating.

### **Goal**

Hotels have always strived to provide the best possible experience for their guests. However, with the ever-increasing competition in the hospitality industry, it has become increasingly important to personalize and customize guests' stays according to their preferences and needs.

### **My Role**

During my time as a product designer, I handled various tasks, including product design, branding, and web design. I worked closely with the founder and the team of developers to ensure that our designs were in line with the company's overall vision and goals.

**Project duration: 3 months**

## **Research**

### **Methods**

To define the problem and the audience, we conducted user interviews and surveys to gather information about the needs and preferences. This allowed us to gain valuable insights into the user's behavior, and helped us to better understand their motivations and pain points. We also conducted market research to gain insights into the competition and overall market trends. This research allowed us to identify key gaps in the market, and helped us to develop a more comprehensive understanding of the competitive landscape.

### **Insights**

During the course of our research, we conducted several interviews with both hotel staff and guests. Our goal was to gain a deeper understanding of the needs and preferences of our target audience. We began by asking about common requests or preferences guests have during their stay. This allowed us to identify areas where the hotel can improve, as well as identify trends in guest preferences that can be leveraged to enhance their experience. We conducted interviews with hotel staff and guests. Some of the questions we asked included:

* What are some of the most common requests or preferences that guests have during their stay?

* How do guests currently communicate their preferences and needs to hotel staff?

* Have you ever had any issues or challenges coordinating guest requests and responding to inquiries?

* What are some of the biggest pain points for guests during their stay?

* In your opinion, what could be done to improve the guest experience and satisfaction?

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F9c9601c4-f8b5-40a2-8493-7811cf093bdf.jpg?alt=media&token=709988f2-d621-4048-98eb-7ce552ce7ec7","id":"9c9601c4-f8b5-40a2-8493-7811cf093bdf","width":2278,"height":1474,"filename":"Screenshot 2023-08-02 at 09.53.12.jpg","type":"image/jpeg","caption":"","border":false}]}
```

We also inquired about how guests currently communicate their preferences and needs to hotel staff. This helped us understand the communication channels that are most commonly used and whether there are any opportunities to streamline this process.

To better understand the challenges faced by hotel staff in fulfilling guest requests, we asked about any issues or challenges they may have experienced in the past. This allowed us to identify areas where better coordination could be implemented, ultimately leading to a better experience for guests.

Guests' biggest pain points during their stay were also explored. This helped us identify areas where the hotel may be falling short in meeting guests' expectations, and areas where improvements can be made to enhance the overall guest experience.

Some of the key insights we gained from our research included:

* Guests were frustrated with the current process of communicating their preferences and needs to hotel staff.

* Hotels were spending a lot of time and resources coordinating requests and responding to guest inquiries.

* There was a gap in the market for a more efficient and effective way for guests to communicate their preferences and needs to hotel staff.

* Hotels were interested in a platform that could help them better understand their guests' needs and preferences.

## **Define**

### **Personas**

In order to better understand the target audience and their needs, we created several personas that represent different types of users who may interact with the Askyoyo platform. These personas were developed based on insights gained from user interviews, surveys, and market research.

**Hotel Staff**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F85bc64b7-4b27-4276-ac04-9a1e57bfad6d.jpg?alt=media&token=c1fc3bc5-5cb4-4e2e-81f9-f2c799c6974e","id":"85bc64b7-4b27-4276-ac04-9a1e57bfad6d","width":1630,"height":1144,"filename":"Screenshot 2023-08-02 at 09.57.56.jpg","type":"image/jpeg","caption":"Maria Lopez","border":false}]}
```

**Pain points:** Maria often finds that guests have difficulty communicating their needs and preferences, which can lead to delays and misunderstandings. She also struggles with coordinating requests between different departments and ensuring that all guest needs are met in a timely manner.

**Motivations:** Maria is motivated by the opportunity to provide exceptional service to guests and ensure that they have a positive experience during their stay. She is also motivated by the prospect of streamlining the communication process between guests and hotel staff, which would improve the efficiency of the hotel's operations and ultimately lead to increased revenue.

**Business Traveler**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F77de8d36-808c-4ea6-8e19-435924559a2d.jpg?alt=media&token=46563f43-7b50-41db-8f33-482af023210a","id":"77de8d36-808c-4ea6-8e19-435924559a2d","width":2000,"height":1500,"filename":"bus.jpeg","type":"image/jpeg","caption":"Jordan Smith","border":false}]}
```

**Pain points:** Jordan often finds that hotels do not provide adequate workspaces or high-speed internet, which can impede his ability to work effectively. He also finds that the check-in and check-out process can be time-consuming and frustrating, and that room service can be slow or unreliable.

**Motivations:** Jordan is motivated by the prospect of finding hotels that can meet his specific needs and preferences, and that can help him work effectively while on the road. He is also motivated by the opportunity to earn loyalty points or rewards for his frequent stays.

**Family Vacationer**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2Fc616cb2f-aa2e-4dbe-ac70-d1ec26bc48b8.jpg?alt=media&token=156e73ef-6c7b-4d9e-b8a9-3a85d4b67ed6","id":"c616cb2f-aa2e-4dbe-ac70-d1ec26bc48b8","width":1920,"height":1280,"filename":"her.jpg","type":"image/jpeg","caption":"Sarah Reed","border":false}]}
```

**Pain points:** Sarah often finds that it can be difficult to find hotels that offer kid-friendly amenities and activities. She also finds that it can be challenging to keep her children engaged and entertained during long car rides or flights.

**Motivations:** Sarah is motivated by the opportunity to spend quality time with her family and explore new places together. She is also motivated by the prospect of finding hotels that can meet her family's specific needs and preferences.

## **Design**

We created multiple versions of each design, sketch, or wireframe, in order to explore different possibilities and ensure that we were considering all possible perspectives. We took care to analyze each version in detail, identifying its strengths and weaknesses, and making adjustments as necessary. This process allowed us to produce a final design that was well-informed, thoroughly considered, and tailored to meet the specific needs of the project personas.

### **Branding**

The branding process for Askyoyo was intensive, as the team wanted to ensure that the brand would be recognizable and stand out in the market for guest experience technology. The team focused on creating a modern and sophisticated brand identity that would appeal to both hotels and guests. The final branding elements included the logo, color palette, typography, and graphic design elements such as icons and illustrations.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F4ae838e4-2004-44e5-9eb7-2988bf1e4cc1.jpg?alt=media&token=3af2d577-42c9-4074-b513-c04a1697aa17","id":"4ae838e4-2004-44e5-9eb7-2988bf1e4cc1","width":2656,"height":1480,"filename":"ask_logo.jpg","type":"image/jpeg","caption":"Logo / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2Fb9427688-82f6-41cd-a9fb-b7c784297369.jpg?alt=media&token=c1a84a0a-8636-4711-ab61-532e3b251055","id":"b9427688-82f6-41cd-a9fb-b7c784297369","width":2656,"height":1480,"filename":"ask_brand.jpg","type":"image/jpeg","caption":"Brand book","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F7e7bd9f3-7a9f-4e9c-b188-47fb1dd77d9d.jpg?alt=media&token=f05d9563-40a1-410e-a375-7eb77b1053e5","id":"7e7bd9f3-7a9f-4e9c-b188-47fb1dd77d9d","width":2656,"height":1480,"filename":"ask_mixed_media.jpg","type":"image/jpeg","caption":"App","border":false}]}
```

We selected a color palette that was modern and sophisticated, with shades of purple and main yellow color. Purple is often associated with trust and reliability, which we felt were important values to convey to both hotels and guests. The shades of purple and yellow also complemented the app's branding and visual identity.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F8a1bd798-1c13-4d82-a3c3-899ebc760a38.jpg?alt=media&token=958f70b8-75eb-4ce3-9c41-7f525564ad52","id":"8a1bd798-1c13-4d82-a3c3-899ebc760a38","width":2656,"height":1480,"filename":"ask_mockups.jpg","type":"image/jpeg","caption":"Posters / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F10a16cf7-9713-4dc9-80c0-90c22c45d7df.jpg?alt=media&token=4a442d09-20f2-496c-b0a9-ddaba941f908","id":"10a16cf7-9713-4dc9-80c0-90c22c45d7df","width":2656,"height":1480,"filename":"ask_mockup4.jpg","type":"image/jpeg","caption":"Website","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F176fcc2b-f605-4226-9e49-39673b55fe33.jpg?alt=media&token=5c025769-908e-4596-a7b8-f852d1b40d87","id":"176fcc2b-f605-4226-9e49-39673b55fe33","width":2656,"height":1480,"filename":"ask_mockup2.jpg","type":"image/jpeg","caption":"Ads","border":false}]}
```

### **AI Expert**

As an additional feature to the app, the team developed "AI Expert," an AI-powered recommendation engine that suggests personalized experiences and amenities based on each guest's preferences and needs. The AI Expert system works by analyzing data from previous stays and feedback from guests, which allows it to provide tailored recommendations that maximize guest satisfaction and engagement. For example, if a guest has a preference for a specific type of cuisine, AI Expert can recommend nearby restaurants that serve that cuisine. If a guest enjoys outdoor activities, the system can suggest local parks or trails for them to explore.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F171308fa-031f-41e2-bd1f-069307fdddec.jpg?alt=media&token=7cbc165a-2e0a-42ee-bc38-04422a3f4c14","id":"171308fa-031f-41e2-bd1f-069307fdddec","width":2744,"height":1866,"filename":"askyoyo_screen_2.jpg","type":"image/jpeg","caption":"Yoyo expressions","border":false}]}
```

### **Design system**

As part of the design process for the Askyoyo project, a comprehensive design system was developed to ensure consistent and cohesive visual branding across all aspects of the app. The system was designed with the needs of the project personas in mind, and was tailored to meet their specific preferences and needs. By developing a robust and well-defined design system, the team was able to create a final product that was both visually appealing and highly functional, and that met the needs and expectations of a diverse range of users.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2F6898b9b7-5ee8-4087-817d-b5875a8f2047.jpg?alt=media&token=283c770e-8df1-4735-b662-554d8885171d","id":"6898b9b7-5ee8-4087-817d-b5875a8f2047","width":2656,"height":1480,"filename":"ask_mockup3.jpg","type":"image/jpeg","caption":"Onboarding / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Faskyoyo%2Fc785ce5d-c903-484a-bd50-c4e690eba9ec.jpg?alt=media&token=0e1cb57a-5f49-4e5d-b191-27c9d4fdadd5","id":"c785ce5d-c903-484a-bd50-c4e690eba9ec","width":2656,"height":1480,"filename":"ask_mockup1.jpg","type":"image/jpeg","caption":"Feed","border":false}]}
```

One aspect of the design process that I found particularly enjoyable was the branding and visual identity development for the app. This involved an exhaustive exploration of different color palettes, typography, and graphic design elements. I cherished the opportunity to work with the team in creating a brand that was not only modern and sophisticated, but also lively and full of energy. It was a truly rewarding experience to see the brand identity come together and to witness the profound impact it had on the app's overall aesthetic and user experience.

## **Results**

After launching Askyoyo as beta version, hotels saw an increase in guest satisfaction and engagement. Guests could easily communicate their preferences and need to hotel staff, and hotels could quickly and efficiently respond to these requests. This led to an overall improvement in the guest experience and positively impacted the hotel's reputation and bottom line.

In addition to improving the guest experience, Askyoyo also helped hotels to save time and resources. By streamlining the communication process between guests and staff, hotels were able to reduce the amount of time and effort spent on coordinating requests and responding to guest inquiries.

Askyoyo

New dating app that pairs people based on personality type and psychological match.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2F4f25ad40-6016-4ac8-a19f-431335c80e2f.jpg?alt=media&token=0b64d169-c38a-4d3a-81e1-ac19adfd7cf2","id":"4f25ad40-6016-4ac8-a19f-431335c80e2f","width":1440,"height":802,"filename":"blindcupid_cover.jpg","type":"image/jpeg","caption":"Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2F73b69994-6e45-4696-a317-13cc3f2ce1d3.mp4?alt=media&token=3896c385-6964-44db-9f79-8c9bb7ce2e5b","id":"73b69994-6e45-4696-a317-13cc3f2ce1d3","width":1440,"height":810,"filename":"young_couple.mp4","type":"video/mp4","caption":"","border":false}]}
```

[Website](https://blindcupid.co.uk/)\
[App store](https://apps.apple.com/gb/app/blind-cupid/id1560937182)

## **Intro**

### **Problem**

The founders of Blind Cupid were incredibly unhappy with the traditional dating app experience. They felt that the endless swiping and superficial matches were simply not enough. They believed that there had to be a better way to connect people who were truly belong with one another.

### **Goal**

We want to address the needs of a specific group of users who were fed up with the limitations of existing dating apps. These individuals were tired of endlessly swiping through superficial matches, and were looking for a solution that would streamline the process of finding meaningful connections.

### **My Role**

As a leading designer, I was responsible for various tasks such as UX/UI design, branding, and web design. I collaborated closely with the founder and team of developers to ensure that my ideas and design were aligned with the company's overall vision and goals.

**Project duration: 3 months**

## **Research**

### **Methods**

We conducted both qualitative and quantitative research methods to ensure a holistic understanding of the issue at hand. In the qualitative research, we carried out surveys to understand the user's pain points and their experience with dating apps. In the quantitative research, we used advanced analytical tools to gain insights into the user's preferences and behavior. We also analyzed industry trends and benchmarks to ensure that our product met the highest standards and delivered a unique value proposition to our users.

### **Insights**

We conducted interviews with individuals to understand their needs and expectations from a dating app. Some of the questions we asked were:

* What are some of the challenges you face while using dating apps?

* What features do you think are missing in current dating apps?

* What are some must-have features in a dating app for you?

* What do you think is the biggest problem with current dating apps?

* What do you think would make a dating app stand out?

Our extensive research into the dating app industry revealed that users are seeking a deeper, more authentic connection with potential partners. They expressed dissatisfaction with the current superficial nature of most apps and are eager for a more meaningful experience.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2F5743dd6c-65e4-4b4d-a4e9-83b3652989b1.mp4?alt=media&token=44fdc1d9-381c-41dd-82c7-d8cd6305f444","id":"5743dd6c-65e4-4b4d-a4e9-83b3652989b1","width":1440,"height":810,"filename":"young_people_short.mp4","type":"video/mp4","caption":"Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2Feb26a8cf-eaaf-4e1c-9736-c088044d3abd.jpg?alt=media&token=3fad8c0c-93cf-44fe-8831-c95cb21414a9","id":"eb26a8cf-eaaf-4e1c-9736-c088044d3abd","width":3320,"height":1782,"filename":"hands.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Furthermore, our findings indicate that users expect a personalized approach to dating, with recommendations based on their unique personalities and values. In addition to this, our research also discovered that users are demanding a safe and inclusive environment in which to explore their romantic interests. Such an environment needs to be conducive to self-expression and be welcoming to people from all walks of life.

## **Design**

During the design process, we created different versions of the designs, sketches, and wireframes. We also tested wireframes, visual design, and created a prototype that we utilized for testing. Our insights from testing contributed to the final deliverables by allowing us to fine-tune the app's performance, fix any issues, and ensure that it met the needs and expectations of our target audience. We learned the importance of continuous feedback and testing throughout the design and development process and the value of creating a strong brand and marketing strategy to differentiate our product in a crowded market.

### **Branding**

For the Blind Cupid app, we selected a color palette that was warm and inviting, with shades of pink and red to convey a sense of love and connection. The color palette was carefully chosen to create a sense of warmth and comfort, while also conveying the app's core values and mission.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2F00c8f88d-dea9-4a06-bc03-df83919dfc8c.jpg?alt=media&token=d50d6d96-3582-4698-85ae-cf853cfcc7ac","id":"00c8f88d-dea9-4a06-bc03-df83919dfc8c","width":1440,"height":802,"filename":"blindcupid_logo.jpg","type":"image/jpeg","caption":"Logo / Slide to scroll →","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2F8ff8d1f5-ae5c-47c8-906b-d3df53178eaa.jpg?alt=media&token=464aedfd-cdc1-4e60-9379-114fc6368c08","id":"8ff8d1f5-ae5c-47c8-906b-d3df53178eaa","width":1440,"height":802,"filename":"blindcupid_colors.jpg","type":"image/jpeg","caption":"Color palette","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2F44b15b85-8ee8-4941-b424-9ef6cd91cd9d.jpg?alt=media&token=57051558-3579-4608-9c61-f866ef47174b","id":"44b15b85-8ee8-4941-b424-9ef6cd91cd9d","width":1440,"height":802,"filename":"blindcupid_images.jpg","type":"image/jpeg","caption":"Images","border":false}]}
```

### **Design System**

As part of the design process for the Blind Cupid project, a comprehensive design system was developed to ensure consistent and cohesive visual branding across all aspects of the app. The system was designed with the needs of the project personas in mind, and was tailored to meet their specific preferences. By developing a robust and well-defined design system, the team was able to create a final product that was both visually appealing and highly functional, and that met the needs and expectations of a diverse range of users.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2Fe920cb36-2fdc-49a8-bba8-e9dc6378d59d.jpg?alt=media&token=7643863a-cb52-4e67-b652-6773d784f1d3","id":"e920cb36-2fdc-49a8-bba8-e9dc6378d59d","width":1440,"height":802,"filename":"blindcupid_fonts.jpg","type":"image/jpeg","caption":"Fonts / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2Fe31a5723-9ce8-4458-ac98-d8eaff4ed097.jpg?alt=media&token=78be1d72-f402-4c84-b8fe-d1a5d8e9df32","id":"e31a5723-9ce8-4458-ac98-d8eaff4ed097","width":1440,"height":802,"filename":"blindcupid_components.jpg","type":"image/jpeg","caption":"Components","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F57uyNkXB9wBBO3w0rpsZ%2F1a96777c-f673-4242-8f97-d8cd2c3e7718.jpg?alt=media&token=fcacabc7-d0ae-428c-843a-91b0d638ff4e","id":"1a96777c-f673-4242-8f97-d8cd2c3e7718","width":1440,"height":802,"filename":"blindcupid_icons.jpg","type":"image/jpeg","caption":"Illustrations","border":false}]}
```

The final deliverables for sketches, wireframes, UI design, and branding included user research reports, personas and user flows, wireframes and prototypes, visual designs, product specifications, and documentation.

```cv
gallery
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```

During the design process, we created different versions of the designs, sketches, and wireframes. Our insights from testing contributed to the final deliverables by allowing us to fine-tune the app's performance, fix any issues, and ensure that it met the needs and expectations of our target audience.

## **Results**

After publishing the app, Blind Cupid quickly gained popularity among users looking for more meaningful and compatible relationships. The app's unique approach to matchmaking resulted in a high success rate for users finding compatible partners and forming long-term relationships.

Blind Cupid also received positive reviews and media attention, significantly increasing user engagement and downloads.

**Also achieved:**

* A significant increase in user satisfaction, as measured through app store ratings and reviews and internal customer satisfaction surveys.

* A notable increase in user engagement, with more users logging in and using the app regularly.

* An expansion of the app's user base, with an increase in downloads and new sign-ups from a diverse range of demographics

* The establishment of Blind Cupid as a trusted and reputable brand in the online dating industry, with partnerships and collaborations with industry leaders and influencers.

* The introduction of successful premium features and subscriptions, which have contributed to the app's revenue growth

Blind Cupid

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2F7j94KKZ1al0Fpw1W367H%2F22399f54-ed2f-428f-9add-f1815a59c7d9.jpg?alt=media&token=5061fc93-8a7c-4232-bacf-c9724ca7b8c0","id":"22399f54-ed2f-428f-9add-f1815a59c7d9","width":1000,"height":563,"filename":"10.jpg","type":"image/jpeg","caption":"","border":false}]}
```

Dreams are a big part of who we are. They inspire us to be better and to do more. But sometimes, our dreams can seem out of reach. That's because we all have dream killers. These people, places, and things stand in the way of achieving our goals. Dream killers come in many forms. They might be toxic friends or family members who bring us down. Or they might be external forces, like financial difficulties or a global pandemic. Whatever their form, dream killers can make it difficult to achieve our dreams. But we can't let them win. We have to keep fighting for what we want. Because only then can we hope to achieve our dreams.‍

## **So where do we start? ‍**

### **The naysayers**

You know who they are. The people who always tell you that you can't do something. They'll say it's impossible or that you're not good enough. But don't listen to them! The only person whose opinion counts is your own. So tune out the negativity and follow your heart. These naysayers may mean well, but they ultimately keep you from achieving your dreams. Don't let them stop you from chasing after what you want in life. Instead, use their criticism as motivation to prove them wrong. So head out there and offer the world what you're made of! You'll be surprised at what you can accomplish when you set your mentality.

### **Your comfort zone**

It's easy to get comfortable with things and never try to reach for something more. But if you want to achieve your dreams, you must be ready to step outside of your comfort place and take some risks. Put yourself out there and see what happens! You might be surprised at what you're capable of. When you push yourself to try new things, you'll learn more about who you are and what you want in life. And who knows? You might just end up liking something that you never thought you would. So go ahead and take a chance! What do you have to lose?

### **Fear of failure**

We all know the phrase, "If at first you don't succeed, try again and again." And it's true! Failure is a part of the game, and it's how we learn and grow. So don't let fear of failing to keep you from chasing your dreams. Embrace the possibility of failure and know that it's not the end of the world if things don't go according to plan. Sure, it might be discouraging if you don't get the job you wanted or you don't ace that test, but that doesn't mean you should give up. Take some time to learn from your mistakes and calculate what you could do differently next time. Then dust yourself off and maintain moving forward. Remember, every failure brings you one step closer to success. So don't be afraid to fail – it's part of the journey!

### **Lack of resources**

It's easy to get discouraged when you feel like you're against a brick wall. But remember that there are always ways to get around obstacles, no matter how daunting they may seem. If you don't have the right connections, reach out to others who might be able to help you. Be resourceful and creative, and you'll find a way to make it happen. You may not have enough money to achieve your dreams, but there are always ways to raise funds. Again, be resourceful and creative, and you'll find a way to make it happen. So don't give up on your dreams just because you hit a few bumps in the road. With perseverance and a positive attitude, anything is possible.

> *Nothing is unimaginable if you set your mind to it!*

**\
Negative self-talk**

One of the biggest dream killers is negative self-talk. This is when we talk ourselves out of things by saying things like, "I'm not good enough" or "I'll never be able to do that." But we have to stop doing this! If we want to achieve our dreams, we must believe in ourselves. So start giving yourself some positive affirmations and thinking that anything is possible! Yes, it might sound cheesy, but trust me, it works. When you have negative thoughts about yourself, stop and replace them with something positive. For example, instead of thinking, "I'm not good enough," try thinking, "I'm getting better every day, and I can accomplish anything I set my sanity to." It might seem like a minor change, but it can make a big difference in how you see yourself and what you're able to achieve. So remember: dream big and believe in yourself! Anything is possible!

## **Last words**

Dream killers come in all forms and sizes, but they all share one thing: they try to stop us from reaching our dreams and full potential. But the good news is, those dream killers can be defeated! We can overcome them and achieve our goals by recognizing them for what they are and taking action! So don't let anything or anyone stop you from chasing your dreams—go out there and get them!

The five biggest dream killers

```cv
gallery
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```

A design narrative is a story you want your product or service to tell. It's the "why" behind your design. A good design narrative will guide your entire design process and help you make decisions about everything from the overall look and feel to the minor details.

A strong design narrative can help keep users engaged and focused on achieving their goals. Design narratives can be helpful for all kinds of products and services. Still, they're essential for complex products requiring users to complete multiple tasks or navigate different screens.

Design narratives can take many forms, but they all share one common goal: \
to help users understand your product or service and how it can help them.

## **What are the different types of design narratives?**

There are three main types of design narratives: origin stories, user stories, and brand stories. Below I will present them briefly and recall relevant examples of their use.

### **Origin Stories**

An origin story explains where your product or service comes from—its "origin," if you will. Origin stories usually start with a problem that needs to be solved or an opportunity that needs to be seized. They typically include a personal connection or motivation for why you're passionate about solving this problem. For example, Apple's origin story begins with Steve Jobs seeing a computer for the first time and realizing that he wanted to make them smaller and more accessible for everyone. Then there are several reasons you should think of your origin story as a story in progress.‍

### **Here are three great reasons to consider writing your own origin story.**

Origin stories are the things that compel you to improve. It gives you a starting point that can't be found elsewhere.‍

You should create a clear roadmap for how you envision the future of your business and the journey you'll take to get there. A roadmap can only exist if you share it, so creating and sharing one will keep your vision top-of-mind.

You'll have a clear vision of the audience you want to reach and the difference your company will make. People connect with stories and often associate your idea with your company. You're just another company if you still need to get your narration.

So how do you make your story a part of your future?**‍**

### **1. Capture your internal dialogue**‍

The first step is to capture all the internal dialogue you have about what it will take to make the change you want to see. Use your words and the word "should" to create a narrative describing your company's past, present, and future.**‍**

### **2. Write it down**‍

Write it all down. That will help you clarify your direction and learn to identify the things you can and can't control. You'll also notice that the outcome you're writing about isn't just one thing; it's a series of smaller steps that lead up to your goal.

You can capture this internal dialogue in writing or list all your conversations. You'll probably have many of these conversations—most of them are as if you're looking in a mirror.**‍**

### **3. Work backward**‍

Write down the problem you want to solve and the people or stakeholders you need to address. Then identify those people, projects, and other constraints that get in the way of your goal. Ask yourself, "Why is the solution so important?"

You're halfway to your goal.

So now you have the vision of where you want to go.

When you know the problem you're trying to solve and who you're trying to address it for, it becomes clear that the problem still needs to be solved. Rather than asking yourself why you can't change your current situation, you need to ask yourself, "Why do I need to change?"

That can helps you focus and prioritize your thoughts and actions. Think of it this way: Instead of avoiding the situation you're in, think about it as an opportunity to learn something.

Next, work backward to determine the steps that will get you there. Be as specific as possible about what you need to accomplish, who needs to be involved, and how you will achieve it.

## **User Stories**

User stories are all about your users—hence the name. User stories focus on how your product or service can help solve a problem or meet your users' needs. You must consider your target users and their specific needs when writing user stories. For example, Facebook's user story is "Stay connected with friends and family." This simple user story has been incredibly effective in helping Facebook grow into the largest social media platform in the world.

Create one, no more than two, user stories that address one specific need of your target audience. Make sure to note who the user is—your users—and what conditions are being addressed.

User stories allow you to illustrate the problem and what benefits users will experience once your solution has been introduced.

Finally, user stories are easily adaptable to change. They're your road map to achieving your goal. User stories are built to be reviewed and updated with all future development.

### **Don't Make User Stories Too Long**

A user story should be brief yet expressive. Keep a high information level so it's easy to comprehend and understand. In the example below, we can figure out how the user can think and act in a particular situation.

### **Key Elements**

User stories are designed to describe how your product will solve a problem or meet a need. These fundamental elements will keep users engaged and therefore help keep them engaged with your product.

### **Need:**

When users go to a specific location, they want to find what they're looking for. To this end, it's essential to include clear, realistic, and relevant details that assure users they are in the right place.

When users go to a specific location, they want to find what they're looking for. To this end, it's essential to include clear, realistic, and relevant details that assure users they are in the right place.

### **Reason:**

When a user tries to get in touch with someone or request action, they want to know why it's taking so long. Knowing the cause is annoying and frustrating for users.

### **Action:**

When a user can complete a task, they want to understand how and why it happened, along with their next steps. When a user tries to get in touch with someone or request some action, they want to know why it's taking so long. Knowing the reason is annoying and frustrating for users. Keeping them informed of your progress keeps them engaged and more likely to adopt your solution.

When a user can complete a task, they want to know how and why it happened, along with their next steps. Keeping them informed of your progress keeps them engaged and more likely to adopt your solution.

### **Result:**

Users want to know the outcome of whatever is taking them away from their daily routine. They will likely lose interest and abandon the task if they don't see immediate and apparent results.\
\
User stories are a great way to gather the information you need to complete a project and see how it will impact users' lives. As you use them, you'll be able to gauge better whether your user story is clear, descriptive, and interesting enough to keep users engaged.

## **Brand Stories**

Brand stories communicate the values that guide your company or product. These values might include things like innovation, customer-centricity, sustainability, etc.

Tesla's brand story is centered around its mission to accelerate the world's transition to sustainable energy through electric vehicles. Brand stories are usually told through marketing campaigns or other public-facing efforts like website copy, PR materials, etc. But they can also be internal-facing, like company culture videos or employee onboarding materials.

### **Brand Story In Practice**

Think about how the many different parts of a brand story fit together. At one end of the spectrum, you have a straightforward, stripped-down, or simple storyline. At the other end, you have an all-encompassing story with tons of complexities that must be unpacked for the average person. Mix and match these different elements, and your brand story will be more engaging to your customers.

That can be very different from traditional branding because when you want to tell a customer the full story of your company, you might have to take your time to get there, and there might be obstacles along the way. That's why it's more important than ever that you identify the main brand pillars of your company and build the brand story around them.

Start small, step by step, and execute your brand story. Then, get the team involved in choosing the right element and voice for your brand and everything else that goes into building a narrative.

### **Putting Together the Brand Story for Your Company**

Once you've identified your brand pillars, you can take the next step and look at the research you did in the beginning stages. Do you know what it means to be sustainable or purpose-driven? And do you even have a brand story for that?

To figure this out, try to map out your brand story. What do you want your customer experience to be like? What will be your brand voice? How do you want to talk about your products and services?

Once this mapping process is in place, you can write your story. Do this periodically throughout the development of your company. That will be much more effective than tracking it in advance because you'll be more focused on getting your story done when making decisions and thinking about how to tell that story in the first place.

It would be best if you solidified your story early because the launch of your product or service is when the bulk of your efforts will be focused on developing your brand. If you want your company to succeed, you need to spend the time to do this work now. If you want your company to succeed, you need to spend the time to do this work now, which is especially important when you're choosing a name and logo as you want it to represent your brand.

### **Mix and Match**

There are a few ways to create a company brand story that emphasizes your values, including using branded collateral to illustrate how you operate in line with your core values and how your product or service meets those values. For example, start a blog about your company culture or employee experiences to get employees to share their stories about what it's like to work at your company. Also, consider what kind of blogs, content, and social media content your company creates that goes beyond your company's core mission and purpose. Then, use these content pieces as part of your company brand story. Put these pieces together and highlight your company culture and values with a branded visual.

Using your narrative strategy to communicate your core values first is essential. Brand storytelling is an emotional appeal. Building a brand story starts with communicating values to customers, clients, employees, and investors. Once you have demonstrated a grand narrative, you can create marketing materials that share that story more artfully.

It would be best if you also thought about what brands you would like to emulate. You may have read about Nike, Google, or Apple, but if you want to be one of the best companies in the world, you need to give yourself enough time to create a brand story that embodies your unique identity.

## **Final words**

Regardless of the type of design narrative you choose, remember that its purpose is to help users understand your product or service and how it can help them. A strong design narrative will make your product more engaging and easier to use—ultimately leading to happier customers (and better business results!).

So choose your design narrative wisely, and make sure it's one that you can stick to throughout the life of your product.

The power of a good design narrative

```cv
gallery
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```

You may want to play it safe when trying to come up with new product ideas or features. After all, with a real deadline approaching, you want to save time on something that will work.

The problem is, playing it safe can often lead to unimaginative ideas. And while those may be fine in a pinch, they will not help you stand out from the competition in the long run.

Instead, you need to learn to embrace your inner weirdo.\
What do we mean by that?

Simply put, being weird means thinking outside the box. It means looking at things from a different perspective and being willing to experiment with new ideas, even if they seem a little crazy at first.

Now, you should refrain from pitching your team wacky product names or trying to force them to use your new idea for the company Christmas party. But you can start thinking about ways to be more creative in your approach to work.

## **Here are a few guidelines to get you started:**

### **Get off the trail**

Trying something new can help you see things differently and think outside the box. When you're stuck in a rut, it's easy to have tunnel vision and see things only one way, but by trying something new, you can open yourself up to new possibilities and ways of thinking.

Sometimes even the little matters could make a difference. It's vital to be self-directed and proportion your creativity and passion, however be aware of the matters that make you experience open-minded and mentally energized. Even if you are simply sharing a brief tale approximately an enjoy or commenting on a piece of writing you are reading, those little matters let you step lower back and notice matters from a brand new perspective.

Start by expressing your thoughts, interests, and values, share ideas and experiences, and discuss your frustrations and how something could be improved. Whatever you do, stay positive and share how you can make things better Remember that you have a different point of view and that perspective will bring out the best in everyone

### ‍**Define your own "why"**

Finally, knowing why you are doing something is very important. It can be easy to get hooked daily, but it's even more important to think through and figure out what you're looking for. Keep your goals and motivations in mind, ask yourself why you want to do what you do, and move on.

### **Take a risks**

Taking risks is an essential part of creativity. After all, how can you come up with something new if you're not willing to take some risks? Trying the weirdest thing first can help you learn to take risks and see failure as an opportunity for growth rather than something to be avoided at all costs.

Design is another central innovation area that could easily be seen as taking risks. You'll be better off if you're willing to take risks. You can encourage your team to write about your idea in one or two paragraphs in plain language. Is there anything evil that you can agree to abide by, such as writing a paragraph about a design without any last details or outlining your ideas in a section before you try them out, or venturing to redesign a business blog into a full blog? different structure? The goal is to take risks to design better. Design is not wasting time trying to design something perfect but trying to improve it.

Success comes from a combination of taking risks and learning from failure. By trying the weirdest thing first, you can learn to take risks and see failure as an opportunity to learn and grow.

### **Push boundaries**

Pushing boundaries is what allows us to grow as designers When we're comfortable, it's easy to stay in our comfort zone and never really challenge ourselves But by trying something new, we can learn to push our limits and expand our skills. To do this, you need to experiment with design solutions and situations that we may encounter. It gives us the opportunity to test out new ideas that we might  not have found the time to  or that we need more confidence to implement. This often takes longer than you would like and can be uncomfortable at first.

However, as you learn more about design and become more comfortable with it, you will find that designing more complex scenarios opens up new opportunities for engineering and design skills.

### **Spark creativity**

We often find ourselves more creatively inspired when doing something different. When everything is familiar, it's easy for our brains to go through the motions without really engaging or sparking any creativity. But when we try something new, it jolts our brains into action and helps us see things in a new light.

So go for something different and find an experience that lights up your creativity. Find something that allows you to keep the flame burning and keep the designed burning. Keep the design alive.

## **Final words**

Next time you feel stuck, be bold, think outside the box, and try something weird. It might be the best way to break out of your creative rut and develop something truly inventive. By stepping outside your comfort zone, you can open yourself up to new possibilities and ways of thinking to help spark creativity and bring fresh ideas to life. And even if it doesn't work out in the end, you'll still have learned something valuable from experience.\
\
What matters most is that you keep trying new things and expanding your skill set. Be willing to take risks, and don't be afraid to fail. And most importantly, remember to have fun with it. The more fun you have, the more likely you will come up with something genuinely innovative.

Don't be afraid to be weird

Buzzer app allows users to create a high-quality video that goes viral, gets them recognized, and competes in challenging leaderboard.

```cv
gallery
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```

[Website](https://www.buzzerapp.co/)\
[App store](https://apps.apple.com/us/app/buzzer-get-paid-go-viral/id1619043745)

## **Intro**

### **Problem**

The main problem we were solving was how to differentiate Buzzer app from the current landscape of video-sharing and social networking apps. We wanted to offer users something unique and engaging, so we prioritized offering tools and incentives to inspire users to create and share high-quality content.

### **Goal**

The new solution would improve the lives of this group of users by offering a unique and engaging platform for creating and sharing high-quality content. With tools and incentives to inspire users to create their best work, the app would drive virality and engagement, while challenging games and competitions would encourage users to creatively push themselves.

### **My Role**

As the Product Designer for the Buzzer app, my role was to create a user-centered design that fulfilled the company's goals and objectives. I collaborated closely with the development team, as well as the marketing and analytics teams, to ensure that the design aligned with the product vision and the data available.

**Project duration: 3 months**

## **Research**

### **Methods**

To gain insight into the current video-sharing and social networking app landscape, we performed competitor analysis, user interviews, and surveys. From this research, we were able to identify market trends and social media patterns. It became clear that we could differentiate ourselves from competitors by offering a fresh, innovative experience. As a result, we analyzed these patterns and trends, in order to develop a better understanding of our target audience and their needs and preferences. Through our research, we were able to define our target audience in much greater detail, and create a product that was tailored to their specific needs.

### **Insights**

Our team conducted thorough research on the characteristics, interests, and behaviors of our target audience to identify the different demographic groups. Once these groups were identified, we analyzed their unique traits and preferences to tailor the app's design and features to their specific needs. By doing so, we were able to create a more personalized and engaging experience that resonated with our users on a deeper level.

We conducted user interviews to understand the needs and preferences of our target audience. Some of the questions we asked included:

* What do you look for in a video-sharing or social networking app?

* What are some of your favorite apps, and why do you like them?

* What are some areas where you feel current video-sharing or social networking apps could improve?

* What types of content do you like to create and share?

* How do you feel about challenges or competitions in social media apps?

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F40f7b1e4-c188-4dea-adf3-ed4623c052a0.mp4?alt=media&token=f9eee735-ed04-42b6-a2c9-af291396c0bc","id":"40f7b1e4-c188-4dea-adf3-ed4623c052a0","width":1920,"height":1080,"filename":"self.mp4","type":"video/mp4","caption":"","border":false}]}
```

We gained several valuable insights from our research. For example:

* Our research clearly showed that users highly value high-quality content. In fact, users are willing to spend the time and effort necessary to create it. This finding highlights the importance of creating tools and features that make it easy for users to create and share their best work.

* Our research also revealed that users enjoy challenges and competitions that allow them to showcase their creativity and skills. By providing opportunities for users to engage in these types of activities, we can keep them engaged and motivated to use our app.

* Our research also showed that users are looking for a unique and engaging experience that sets a social networking or video-sharing app apart from the competition. We need to make sure that our app offers something truly special and memorable to stand out in a crowded market.

Key data points from your research methods.

* 80% of users reported that they would be more likely to use an app that offered tools and incentives for creating high-quality content.

* 60% of users reported that they would be interested in participating in challenges or competitions on a social networking app.

* 90% of users reported that they value being part of a community on social networking apps.

## **Define**

### **Personas**

To better understand the target audience and their needs for the Buzzer app, we created several personas that represent different types of users who may interact with the app. These personas were developed based on insights gained from user interviews, surveys, and market research.

By creating these personas, we were able to gain a deeper understanding of the unique needs and preferences of different types of users, which informed our design decisions and helped us to create a platform that meets the needs of a diverse range of users.

**Aspiring Filmmaker**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F73d8ba94-0382-4be4-9cc0-67b93a9c15d1.jpg?alt=media&token=ec375b53-3ca0-43c3-b7bf-a5daef622229","id":"73d8ba94-0382-4be4-9cc0-67b93a9c15d1","width":1822,"height":1190,"filename":"Screenshot 2023-08-02 at 09.06.59.jpg","type":"image/jpeg","caption":"Alex Nguyen","border":false}]}
```

**Pain points:** Alex often struggles with finding the right platform to share his work and reach a wider audience. He is also frustrated by the lack of feedback and recognition he receives for his work, which can be demotivating.

**Motivations:** Alex is motivated by the opportunity to create and share his work with a wider audience. He is also motivated by the potential to receive feedback and recognition for his work, which would validate his skills and potentially lead to career opportunities.

**Social Media Influencer**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2Fe963216d-3404-44bf-86a9-9424a518c0de.jpg?alt=media&token=9e9744b2-1236-4d51-ab4a-149400bf04df","id":"e963216d-3404-44bf-86a9-9424a518c0de","width":2302,"height":1540,"filename":"Screenshot 2023-08-02 at 08.51.45.jpg","type":"image/jpeg","caption":"Jessica Lee","border":false}]}
```

**Pain points:** Jessica often struggles with finding new and engaging content to share with her followers. She is also frustrated by the lack of creative control she has on other social media platforms, which can limit her ability to express herself and connect with her audience.

**Motivations:** Jessica is motivated by the opportunity to collaborate with other creators and explore new creative directions. She is also motivated by the potential to expand her reach and influence and connect with a wider audience.

**Casual User**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F8c6b37a0-d2be-4c6a-ae6b-2badf5cd887f.jpg?alt=media&token=19f69057-8466-4a3b-9851-e7322bc38a1e","id":"8c6b37a0-d2be-4c6a-ae6b-2badf5cd887f","width":2354,"height":1258,"filename":"Screenshot 2023-08-02 at 09.08.24.jpg","type":"image/jpeg","caption":"Hope Ray","border":false}]}
```

**Pain points:** Hope often struggles with finding the time to create and share content on social media apps. She is also frustrated by the overly complex interfaces of some apps, which can be confusing and overwhelming.

**Motivations:** Hope is motivated by the opportunity to connect with others and express herself creatively. She is also motivated by the potential to see his content go viral and receive recognition from a wider audience.

## **Design**

During the design process, we made multiple versions of the designs, sketches, and wireframes, refining them thoughtfully based on user feedback. Our team worked tirelessly, engaging in multiple rounds of ideation, user testing, and iteration. We placed a great deal of emphasis on incorporating user feedback into our designs, recognizing that user-centered design is essential to creating a product that meets the needs of its users.

### **Branding**

The branding process involved several steps that aimed to create a visual identity that would represent the app's unique and engaging experience. The first step was to develop a logo that would capture the essence of the app and be easily recognizable. This required a lot of brainstorming and creativity, as the logo had to be both bold and dynamic.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F27dab502-3f13-45d5-8e0b-0d7b1b2322f0.jpg?alt=media&token=2bab63f4-cb14-481e-9e92-03931407d75e","id":"27dab502-3f13-45d5-8e0b-0d7b1b2322f0","width":2656,"height":1480,"filename":"buzzer_logo.jpg","type":"image/jpeg","caption":"Logo / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2Fa7b04483-0dfd-421f-8e22-30e53a12d2f8.jpg?alt=media&token=b88f1471-cda3-4720-906e-48120c98f017","id":"a7b04483-0dfd-421f-8e22-30e53a12d2f8","width":1440,"height":811,"filename":"buzzer_colors.jpg","type":"image/jpeg","caption":"Colors","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F164f8d63-4d58-4d9c-a84a-dc996a35f4b8.jpg?alt=media&token=147dc1d8-cbc5-442c-97c8-693327651d2d","id":"164f8d63-4d58-4d9c-a84a-dc996a35f4b8","width":1440,"height":813,"filename":"buzzer_images.jpg","type":"image/jpeg","caption":"Images","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2Fc52ced80-c00a-4b7d-997e-14b75c156ef8.jpg?alt=media&token=37b5491c-9c72-4756-abd5-bcef14ec7209","id":"c52ced80-c00a-4b7d-997e-14b75c156ef8","width":1438,"height":810,"filename":"buzzer_patterns.jpg","type":"image/jpeg","caption":"Patterns","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2Fc68d2fb1-ee30-44e0-a08e-800866822c20.jpg?alt=media&token=d51498f2-a022-4462-b0c9-19a61c8e69d4","id":"c68d2fb1-ee30-44e0-a08e-800866822c20","width":1440,"height":812,"filename":"buzzer_visual_system.jpg","type":"image/jpeg","caption":"Visual System","border":false}]}
```

Once the logo was finalized, the team moved on to selecting a color palette that would complement the logo and evoke the right emotions in users. A vibrant and lively color palette was chosen to match the playful and energetic nature of the app.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2Fce17f453-198f-456d-8ad9-05edf5ee9875.jpg?alt=media&token=1094805f-e6cb-45d0-9705-4f5baf795b13","id":"ce17f453-198f-456d-8ad9-05edf5ee9875","width":2656,"height":1480,"filename":"buzzer_wall_posters.jpg","type":"image/jpeg","caption":"Posters / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F7107e1f1-8fbd-4396-a10e-553b25b5782a.jpg?alt=media&token=0bfb7be9-efe1-4028-ad29-c9a203abeba7","id":"7107e1f1-8fbd-4396-a10e-553b25b5782a","width":2656,"height":1480,"filename":"buzzer_mixed_media.jpg","type":"image/jpeg","caption":"Ads","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2Fb0003a95-75d3-4a9d-b1cb-5662490560ff.jpg?alt=media&token=4e582fb0-4d8e-474c-b04d-fa3c9a5f21e1","id":"b0003a95-75d3-4a9d-b1cb-5662490560ff","width":2656,"height":1480,"filename":"buzzer_photo.jpg","type":"image/jpeg","caption":"Social media","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F6b920cae-a0a6-4ff3-a18b-63e7a2d2d36b.jpg?alt=media&token=5c16b1bd-fa5d-4643-9ef9-347a9a57c0f2","id":"6b920cae-a0a6-4ff3-a18b-63e7a2d2d36b","width":2656,"height":1480,"filename":"buzzer_mockup.jpg","type":"image/jpeg","caption":"Website","border":false}]}
```

The final step was to develop a visual style that would bring together all the branding elements into a cohesive whole. The visual style had to be consistent across all platforms and convey the app's unique personality.

### **Design system**

As part of the design process for the Buzzer app, we developed a comprehensive design system to ensure consistent and cohesive visual branding across all aspects of the app. The system was tailored to meet the needs and preferences of the app's target audience, and was designed with the goal of creating a final product that was both visually appealing and highly functional.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F3a49b84f-1a42-48b2-8b74-c67cd987fdb4.jpg?alt=media&token=6f2ab1be-1843-4912-9e77-88cc8d21d6b1","id":"3a49b84f-1a42-48b2-8b74-c67cd987fdb4","width":1440,"height":802,"filename":"buzzer_overview.jpg","type":"image/jpeg","caption":"Feed and Profile / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2Fd628cce2-cf87-4c2d-851e-7acfa8b531ad.jpg?alt=media&token=b90b35f1-214f-4d3b-bbc7-57a2723f0ba4","id":"d628cce2-cf87-4c2d-851e-7acfa8b531ad","width":1440,"height":802,"filename":"buzzer_onboarding.jpg","type":"image/jpeg","caption":"Onboarding ","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F97d4ed6d-5a8f-4f41-9b02-3c13f7f613b6.jpg?alt=media&token=83608cd1-6ca5-4d66-961c-c465a3972673","id":"97d4ed6d-5a8f-4f41-9b02-3c13f7f613b6","width":1440,"height":802,"filename":"buzzer_leaderboard.jpg","type":"image/jpeg","caption":"Leaderboard","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2Fc4b5d633-1720-419f-bfce-63bedfb716d1.jpg?alt=media&token=2d9c03eb-9ea7-4a85-8ea5-1987c3bc90f9","id":"c4b5d633-1720-419f-bfce-63bedfb716d1","width":1440,"height":802,"filename":"buzzer_camera.jpg","type":"image/jpeg","caption":"Camera","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F32a3adc4-e82e-4afb-a0df-20e8e7098618.jpg?alt=media&token=c77b1753-39d0-4d2f-b4f7-1cbf9c9c6412","id":"32a3adc4-e82e-4afb-a0df-20e8e7098618","width":1440,"height":802,"filename":"buzzer_edit.jpg","type":"image/jpeg","caption":"Editor","border":false}]}
```

The final deliverables included a wide range of design elements and resources to ensure the successful launch of the product. This included user flows for mapping interactions, wireframes for visualizing the product's structure, prototypes for testing and iteration, UI design for a clean and intuitive interface, a design system for consistency, branding for a recognizable identity, and a style guide for font, color, and visual element use.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F016d0173-6b46-460b-b341-0f7ec1a2f3cd.jpg?alt=media&token=dc81a43c-f7f1-4377-8b0e-5ab4f3794c86","id":"016d0173-6b46-460b-b341-0f7ec1a2f3cd","width":1440,"height":802,"filename":"buzzer_comp.jpg","type":"image/jpeg","caption":"Componets / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F79b47c01-8a1f-4fd7-afee-03600b819bba.jpg?alt=media&token=6870ac78-b3c4-45e0-9154-f8684e35b479","id":"79b47c01-8a1f-4fd7-afee-03600b819bba","width":1440,"height":802,"filename":"buzzer_fonts.jpg","type":"image/jpeg","caption":"Font","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fbuzzer%2F96b03b2c-0f68-4a59-b37d-c7897b60e22b.jpg?alt=media&token=b7b01570-e172-4c4e-a68b-c2d1cff2cb12","id":"96b03b2c-0f68-4a59-b37d-c7897b60e22b","width":1440,"height":802,"filename":"buzzer_icons.jpg","type":"image/jpeg","caption":"Icons","border":false}]}
```

## **Results**

After publishing the Buzzer app, the company saw a significant increase in brand awareness and recognition. The app quickly gained a large user base, with many users creating and sharing videos on the platform. \
\
Also achieved:

* Receiving positive reviews and ratings from users, which can help to increase trust and credibility for the app.

* Seeing an increase in user engagement and activity on the app, such as the number of videos created and shared, the frequency of app usage, and the amount of time spent on the app.

* Building a solid and dedicated community of users who regularly engage with the app and each other.

## **Key learnings**

During the project, we faced several challenges, including:

* Differentiating Buzzer from other video-sharing and social networking apps

* Ensuring that the app's design was both user-friendly and aesthetically pleasing

* Balancing the needs and preferences of different user personas in the design

* Ensuring that the app's functionality was robust and reliable

* Ensuring that the app's rewards system was fair and equitable

* Creating a strong and dedicated community of users

We learned that collaboration and iteration were key to the success of the project, and that user feedback was invaluable in refining the design and ensuring that it met the needs and preferences of our target audience.

Buzzer

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FZlvKv4d4Mw1SgLIo1pfX%2Fdad37bb3-a446-4cb5-8328-a62a12a430fd.jpg?alt=media&token=3c19f4e1-5e70-4024-9495-7ab8df7ee103","id":"dad37bb3-a446-4cb5-8328-a62a12a430fd","width":1000,"height":563,"filename":"9.jpg","type":"image/jpeg","caption":"","border":false}]}
```

*\
Monotasking is the ability to focus on a single task or activity.*

Multitasking has become the norm in many workplaces. We are encouraged to juggle multiple tasks at once in the name of efficiency. However, recent studies have shown that multitasking can lead to reduced productivity and increased stress levels [(1)](https://www.verywellmind.com/multitasking-2795003). If you struggle to finish your work, it might be time to focus on monotasking instead. This can help to improve productivity and reduce stress levels. Studies have also shown that monotasking can lead to increased creativity and innovation.

## **The dangers of multitasking**

Multitasking can be a natural productivity killer. In fact, studies have shown that it can reduce productivity by up to 40% [(2)](https://www.apa.org/monitor/oct01/multitask) This is because when you are trying to multitask, your brain has to alternate between tasks, which takes time and energy. So if you want to be more productive, focus on one thing at a time; you'll get the job done faster and with fewer errors.

Multitasking may be pretty dangerous to folks who generally tend to fear a lot. Multitasking also can take a toll in your intellectual health, main to emotions of hysteria and stress. When you are continuously seeking to juggle more than one tasks, it is able to be clean to experience crushed and prefer you are now no longer conducting anything [(3)](https://www.zongaroo.com/how-to-increase-concentration/). This can cause elevated ranges of hysteria and stress, which can be unfavourable on your intellectual health. If you conflict with multitasking, taking a step returned and specializing in one venture at a time is essential. This will assist you live greater centered and effective and save you you from feeling crushed through all you need to do.

### **How can monotasking hold the mind healthy**

You should provide your complete interest whilst you are running on a challenge. However, whilst seeking to do or extra matters at once, your mind can not recognition on they all equally. This is due to the fact the elements of your mind used for every challenge are not getting the equal quantity of stimulation. When you monotask, though, you are capable of provide every challenge its very own centered interest. This manner that the elements of your mind used for one task are probably to be extra powerful than in case you had been seeking to do  or extra duties simultaneously.

Regarding productivity, monotasking is often seen as the best way to get things done. And recent research suggests that not only is monotasking more effective than multitasking, and it may also be better for your brain health. One study found that people who regularly practice monotasking have thicker cortexes in regions of the brain associated with attention and control [(4)](https://www.tenpercent.com/meditationweeklyblog/training-yourself-to-monotask). This suggests that monotasking can help improve attention span and cognitive control.‍

*\
Another study found that people who frequently multitask tend to have less gray matter in the anterior cingulate cortex. [(5)](https://doi.org/10.1371/journal.pone.0106698)*

‍Brain regions are essential for regulating emotions and controlling impulses. This finding suggests that multitasking can lead to poorer emotional regulation. So if you want to keep your brain healthy and productive, stick to monotasking!

## **Closing points**

Monotasking is beneficial for both the brain and productivity levels. By monotasking, you can focus on one thing at a time, which helps you learn better and retain information more effectively. You are also less likely to make mistakes since you are not trying to juggle multiple tasks simultaneously. Multitasking can lead to information overload, decreased productivity, and health problems.

Multitasking can be difficult because it requires us to switch between different tasks rapidly. When doing this, we often find that our brains cannot quickly process all the new information. Leading to cognitive fatigue or even problems with our work performance. By monotasking, we can take things one step at a time and avoid any of these issues.

Monotasking is essential because it allows us to focus on a single task without distractions from outside sources. This allows us greater control over our environment and the ability to complete tasks successfully.

Finally, by monotasking, we are also reducing stress levels in our lives since multitaskers tend to have higher cortisol levels in their bloodstream than those who primarily focus on one task at a time. Reduced stress level leads to improved mental health and general well-being!

So if you want your brain healthy and your productivity levels up – try incorporating some monotasking into your day-to-day routine!\
\
\_\_\_\_\_\_\_\_\_\_\_\_\
\
1\. Kendra Cherry, “How Multitasking Affects Productivity and Brain Health”, verywellmind (blog), July 30, 2021, [Link](https://www.verywellmind.com/multitasking-2795003)

2\. D. Smith, “Multitasking undermines our efficiency, study suggests”, Monitor of Psychology, October 2001, [Link](https://www.apa.org/monitor/oct01/multitask)

3\. Nisha Khanna, “How to Increase Concentration”, *Zongaroo* (blog), October 10, 2022, [Link](https://www.zongaroo.com/how-to-increase-concentration)

4\. Nico Hase, “Training Yourself To Monotask”, *Ten Precent Happier* (blog), September 10, 2019, [Link](https://www.tenpercent.com/meditationweeklyblog/training-yourself-to-monotask)

5\. Kep Kee Loh, Ryota Kanai, “Higher Media Multi-Tasking Activity Is Associated with Smaller Gray-Matter Density in the Anterior Cingulate Cortex, plos.org, September 24, 2014, [Link](https://doi.org/10.1371/journal.pone.0106698)

The surprising benefits of monotasking

Pludo is an app that allows users to engage with experts and influencers by sending them questions or requests for advice.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F6d56acc9-2b59-4b8f-9697-858d53f9dece.jpg?alt=media&token=bcf99830-a5e0-45c5-bae7-c1f829ea9f84","id":"6d56acc9-2b59-4b8f-9697-858d53f9dece","width":2296,"height":1530,"filename":"Screenshot 2023-08-01 at 10.57.04.jpg","type":"image/jpeg","caption":"Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2Ff6617c92-a3cb-41ae-b056-4e8e6ade2c4b.mp4?alt=media&token=fe20043d-c830-428e-8897-46336ba27425","id":"f6617c92-a3cb-41ae-b056-4e8e6ade2c4b","width":1920,"height":1080,"filename":"gen_1.mp4","type":"video/mp4","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F957fc86e-37cf-4a57-aa9b-ebfd5d436cd5.png?alt=media&token=39ab117d-8cef-4671-8a8b-6c69523fbc31","id":"957fc86e-37cf-4a57-aa9b-ebfd5d436cd5","width":2406,"height":1604,"filename":"influ_1.png","type":"image/png","caption":"","border":false}]}
```

[Website](https://pludo.xyz/)

## **Intro**

### **Problem**

The Pludo team faced a challenge in understanding the needs and preferences of their target audience in order to develop a product that would meet their needs and provide a unique and engaging experience.

### **Goal**

The app was created with the goal of promoting interaction between users and experts or influencers. It does this by providing a platform for users to ask questions or seek advice. The app was designed with a focus on the user experience, meaning that all aspects of its design were carefully considered to ensure that users engage with it optimally through multiple channels of communications.

### **My Role**

I was fortunate enough to have the opportunity to work as a leading product designer in a small team, where I was able to hone my skills in product design, branding, and web design. During this time, I was able to collaborate with a talented group of individuals. Together we gained a deeper understanding of the design process and how each element contributes to the overall success of a project.

**Project duration: 2 months**

## **Research**

### **Methods**

We conducted user interviews and surveys to understand the target audience and their needs. This helped us gain insights into their preferences, motivations, and pain points, which were crucial for developing a solution that would meet their needs. During the interviews, we asked a variety of questions to get a better understanding of their experiences with seeking advice or guidance from experts in their industry. We also inquired about any challenges they faced in doing so, to identify common obstacles that could be addressed. Also, we try to research all market and potential competitor analysis's to learn more about best ways to provide seamless experience for users.

### **Insights**

The data includes information on demographics, beliefs, and background. The target audience is diverse, ranging from Millennials to Gen Z, all of whom share a common interest in self-improvement, learning new skills, and achieving work-life balance. The audience's educational background varies, with the majority having at least a bachelor's degree or higher. The target audience consists of freelancers, small business owners, students, with a strong interest in entrepreneurship, innovation, and giving back to the community.

According to recent data, TikTok has seen the highest year-over-year growth in monthly active users, at 50%. Instagram and Facebook have also seen significant growth, with 25% and 7% YoY growth respectively. WhatsApp and YouTube have seen 15% YoY growth, while Snapchat has seen 22% and Twitter has seen 10%. LinkedIn has seen a 20% YoY growth in monthly active users. These trends suggest that social media apps remain popular and continue to attract new users.

We conducted both in-person and remote interviews. Some of the questions we asked include:

* Have you ever sought advice or guidance from an expert or influencer in your industry?

* What challenges did you face when trying to connect with experts or influencers?

* What features or functionalities would be most helpful in an app that connects users with experts and influencers?

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2Ffc3b1adf-4738-4e9e-9e2a-5bf98dc6ebf5.mp4?alt=media&token=a7c1d8e0-e295-4813-92ef-1fd2f5672d24","id":"fc3b1adf-4738-4e9e-9e2a-5bf98dc6ebf5","width":1920,"height":1080,"filename":"gen2.mp4","type":"video/mp4","caption":"","border":false}]}
```

During the research phase of our project, we conducted interviews with individuals who were both on-site and remote, depending on their location and availability. Through these interviews, we discovered that there were many people who had questions and needed guidance from experts in their industry, but found it difficult to locate opportunities to make those connections. It became clear to us that there was a need for a platform that was simple and intuitive to use, with a wide range of experts and influencers to choose from.

Key data points from research and interviews

* Approximately 80% of participants stated that they had sought advice or guidance from an expert or influencer in their industry.

* Over 50% of participants reported that they had difficulty finding opportunities to connect with experts or influencers.

* The top features that participants identified as most important in an app that connects users with experts and influencers were the ability to send questions or requests for advice directly to experts and the ability to schedule consultations or connect with experts in real-time.

## **Define**

### **Personas**

In order to better comprehend the target audience and their requirements for the Pludo app, we devised various personas that embody distinct types of users who may engage with the app. These personas were established using knowledge accumulated from user interviews, surveys, and market research.

Each persona offers a comprehensive depiction of the user's background, objectives, pain points, motivations, personality, and a quote that encapsulates their viewpoint. By formulating these personas, we were able to attain a more profound understanding of the unique needs and preferences of a diverse range of users, which in turn informed our design decisions and enabled us to create a platform that caters to a broad spectrum of users.

**Small Business Owner**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F55eece15-84ad-44b0-9930-9c0331232e46.jpg?alt=media&token=1181256f-6820-43bd-9488-630d7e0c12e0","id":"55eece15-84ad-44b0-9930-9c0331232e46","width":2294,"height":1524,"filename":"Screenshot 2023-08-01 at 11.00.39.jpg","type":"image/jpeg","caption":"Jane Danielson","border":false}]}
```

**Pain points:** Jane often struggles with finding the time and resources to research and implement new strategies to grow his business. She is also frustrated by the lack of access she has to experts and influencers in his industry, which can limit his ability to stay up-to-date on the latest trends and best practices.

**Motivations:** Jane is motivated by the potential to grow her business and provide better service to her clients. She is also motivated by the opportunity to connect with other business owners and share his experiences and insights.

**Freelance Designer**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F0246c865-552d-4a43-b3b1-ba77f948aa81.jpg?alt=media&token=d92b2ab2-b273-47e8-b6e9-d0265281f515","id":"0246c865-552d-4a43-b3b1-ba77f948aa81","width":2302,"height":1518,"filename":"Screenshot 2023-08-01 at 11.02.16.jpg","type":"image/jpeg","caption":"Sarah Kim","border":false}]}
```

**Pain points:** Sarah often struggles with finding the time and resources to learn new skills and stay up-to-date on the latest trends and technologies. She is also frustrated by the lack of access she has to experts and influencers in her industry, which can limit her ability to improve her work and stay competitive.

**Motivations:** Sarah is motivated by the potential to improve her skills and stay up-to-date on the latest trends and technologies in her industry. She is also motivated by the opportunity to connect with other designers and share her experiences and insights.

**Entrepreneur**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F0ecf27d6-1373-4222-8420-90f8f8e636e7.jpg?alt=media&token=20d107a0-a70e-4df0-b2bf-b0f6209aef87","id":"0ecf27d6-1373-4222-8420-90f8f8e636e7","width":2310,"height":1530,"filename":"Screenshot 2023-08-01 at 10.59.28.jpg","type":"image/jpeg","caption":"David Lee","border":false}]}
```

**Pain points:** David often struggles with finding the time and resources to research and implement new strategies to launch and grow his startup. He is also frustrated by the lack of access he has to experts and influencers in his industry, which can limit his ability to stay up-to-date on the latest trends and best practices.

**Motivations:** David is motivated by the potential to launch and grow his startup and make a positive impact on the world. He is also motivated by the opportunity to connect with other entrepreneurs and share his experiences and insights.

## **Design**

The team took an iterative approach to design, testing and changing based on feedback, and insights from testing contributed to the final deliverables by informing changes to the user interface and functionality. During the test phase, user testing was conducted on wireframes and visual designs. A prototype was created and utilized for testing. Insights from testing contributed to the final deliverables by informing changes to the user interface and functionality.

### **Branding**

The final branding elements included a logo and branded elements such as icons and typography. The color palette selected was a combination of blue and white, which were chosen because they represent trust, growth, and innovation.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F40ff2858-9d22-4746-a76d-0725600e96ce.png?alt=media&token=08f9a49b-d2ea-4f16-9980-18ee8bf888b0","id":"40ff2858-9d22-4746-a76d-0725600e96ce","width":2744,"height":1866,"filename":"pludo_screens_1.png","type":"image/png","caption":"Logo / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F6d528bc3-51ae-4ff2-b2e0-236d11b41ddf.png?alt=media&token=17ed3162-020a-4d05-a6b1-92769f727e0e","id":"6d528bc3-51ae-4ff2-b2e0-236d11b41ddf","width":2880,"height":1604,"filename":"pludo_colors.png","type":"image/png","caption":"Color pallete","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F9fa638bf-28f6-493d-8dbc-9d0d942e427b.png?alt=media&token=9c14254a-f1e9-461c-ab59-9dca45fc8eb5","id":"9fa638bf-28f6-493d-8dbc-9d0d942e427b","width":2650,"height":1476,"filename":"ads.png","type":"image/png","caption":"Ads","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2Feb34bb71-5847-4a5d-a3ad-764c84588a1d.jpg?alt=media&token=48c873af-8833-4817-ac95-a0567f259d30","id":"eb34bb71-5847-4a5d-a3ad-764c84588a1d","width":1440,"height":802,"filename":"7.jpg","type":"image/jpeg","caption":"Website","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F239debff-2eac-4f8a-8b23-670203ec367f.png?alt=media&token=0bfe65a6-9237-42f5-8737-ffeef1a95d4e","id":"239debff-2eac-4f8a-8b23-670203ec367f","width":2656,"height":1480,"filename":"pludo_des.png","type":"image/png","caption":"Branding","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2Fe5b42343-7634-4691-80f8-0a6e0f9f623e.jpg?alt=media&token=6c8615d0-618d-4b8d-89b4-6ed1b1605311","id":"e5b42343-7634-4691-80f8-0a6e0f9f623e","width":1440,"height":802,"filename":"8.jpg","type":"image/jpeg","caption":"Bilboard","border":false}]}
```

During the branding process, the team carefully considered various design elements before finalizing on the most effective ones. Apart from the logo, the team also agreed on incorporating branded elements such as icons and typography to enhance the overall visual appeal of the brand. The color palette selected was a combination of blue and white hues, which were specifically chosen due to their ability to evoke trust, growth, and innovation. This would not only resonate well with the target audience but would also differentiate the brand from its competitors.

### **Design system**

We created a design system to maintain a consistent visual brand across all aspects of the app. This system included wireframes, UI designs, and graphic design elements like icons, illustrations, and other visual assets aligned with the app's unique and exciting experience. Our goal was to create a final product that was both visually appealing and highly functional, tailored to the needs and preferences of the app's target audience.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F6b08c352-d9dc-49c3-9d99-02483bb16f9a.jpg?alt=media&token=7ea1eca1-fd2c-43e6-b6ca-75682839a582","id":"6b08c352-d9dc-49c3-9d99-02483bb16f9a","width":1440,"height":802,"filename":"5.jpg","type":"image/jpeg","caption":"Onboarding and Profile / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F2fc3bc57-91b2-4438-a608-c080aacd7e2c.jpg?alt=media&token=e8d7d9a0-154f-4262-a81b-1f5ca77adedb","id":"2fc3bc57-91b2-4438-a608-c080aacd7e2c","width":1440,"height":802,"filename":"6321c1fd0dc0fba480e2a6ef_62b5ac8d03375622e4775d21_pludo_mixed_media.jpg","type":"image/jpeg","caption":"Discover","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2F2d9db5b8-f6a5-4fc8-8f46-2318baa8983a.jpg?alt=media&token=14b00700-241e-4731-9514-bcf01238a003","id":"2d9db5b8-f6a5-4fc8-8f46-2318baa8983a","width":1440,"height":802,"filename":"6.jpg","type":"image/jpeg","caption":"Wallet","border":false}]}
```

By developing a robust and well-defined design system, our team was able to create an app that stood out in a crowded market and provided a seamless and engaging user experience. We delivered a comprehensive design system that included branding elements like a logo and color palette, UI design, a style guide, and mockups, ensuring a user-centric and successful product launch.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2Fc211f0b3-6740-4a2b-8a01-8eca0185253f.png?alt=media&token=e6a4e534-4fc2-4cb2-842a-387f0d05b07b","id":"c211f0b3-6740-4a2b-8a01-8eca0185253f","width":2880,"height":1604,"filename":"pludo_components.png","type":"image/png","caption":"Componets / Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2Fpludo%2Ff15b2bf7-dbeb-4b17-9761-9210ba13b619.png?alt=media&token=ac2ced21-9a70-4805-afcc-d79af016c728","id":"f15b2bf7-dbeb-4b17-9761-9210ba13b619","width":2880,"height":1604,"filename":"pludo_icons.png","type":"image/png","caption":"Icons","border":false}]}
```

## **Results**

Upon launching the Pludo app, the company saw significant success in achieving its goals. The app quickly gained a large user base, with many individuals seeking expert advice on various topics.

Also achieved:

* Increased traffic to the app's website and social media pages, as users share their experiences with the app and experts share their content.

* Positive reviews and ratings from users can help to attract new users and build credibility for the app.

* A strong brand reputation, as users, come to trust the app as a reliable source of expert advice and guidance.

* A growing user base, as the app's popularity and success attract more individuals to join and engage with experts.

* Increased revenue through subscription fees and paid consultation services, as the app continues to grow in popularity and demand for these services increases.

* Collaborations with businesses, educational institutions, and other industry partners can help to expand the app's reach and revenue streams.

* Improved user experience as the app continues to develop and roll out new features and functionality based on user feedback.

Pludo

This subpage is dedicated to my latest work, experiments, and visual development.

## **Dots**

SaaS tool / 2022

Tool to help build community experience on Discord & Slack.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2Fba16c776-a3c3-4a7c-8398-6b2472a2d60a.jpg?alt=media&token=a49766a7-f51b-4bd4-a5e4-657a95abd5b8","id":"ba16c776-a3c3-4a7c-8398-6b2472a2d60a","width":2000,"height":1360,"filename":"dots_screens_0-p-2000.jpg","type":"image/jpeg","caption":"Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2F1b395c27-bfa2-407f-83eb-25c1348ac2c7.jpg?alt=media&token=34e4eb6b-551b-439f-87ab-bffc6fa7c197","id":"1b395c27-bfa2-407f-83eb-25c1348ac2c7","width":2000,"height":1360,"filename":"dots_screen_2-p-2000.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2Fc1641bc8-50c3-4595-9213-4575f6be9011.jpg?alt=media&token=87c07e20-669b-4d44-8f05-d8805e99c197","id":"c1641bc8-50c3-4595-9213-4575f6be9011","width":2000,"height":1360,"filename":"dots_screen_3-p-2000.jpg","type":"image/jpeg","caption":"","border":false}]}
```

## **Aster**

SaaS platform / 2022

A platform powered by AI and focuses on people analytics to improve the overall human experience in the workplace.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2F2f274dc9-934a-4474-a732-0ac738eed206.jpg?alt=media&token=310364fb-991d-4f6c-82f9-8f0ace92aed5","id":"2f274dc9-934a-4474-a732-0ac738eed206","width":2744,"height":1866,"filename":"aster_screens_0.jpg","type":"image/jpeg","caption":"Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2F81afe92c-f0e5-4653-be4a-64ad6427d486.jpg?alt=media&token=d4fa6f21-0a92-46b4-a9ff-ac1e246dd1f5","id":"81afe92c-f0e5-4653-be4a-64ad6427d486","width":2744,"height":1866,"filename":"aster_screen_5.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2Fa022a842-e3e5-4d55-814e-c6e9699eaabc.jpg?alt=media&token=7acaf70a-3b56-4f0a-9d35-79a3a4dbfd6c","id":"a022a842-e3e5-4d55-814e-c6e9699eaabc","width":2000,"height":1360,"filename":"aster_screen_2-p-2000.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2F0ecac4b5-4d87-43ef-99dd-5cd2feb1a574.jpg?alt=media&token=95e8cd1e-5682-41cd-9827-55a54386c48b","id":"0ecac4b5-4d87-43ef-99dd-5cd2feb1a574","width":2000,"height":1360,"filename":"aster_screen_3-p-2000.jpg","type":"image/jpeg","caption":"","border":false}]}
```

## **Sounds**

Mobile app / 2021

An app uses AI models to tailor music to the user's current mood. This new approach makes listening to music more personal and intimate.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2F012093cb-c899-47ad-b35e-e67576c70215.jpg?alt=media&token=7abed026-f2a3-49de-bf34-09cbd290623f","id":"012093cb-c899-47ad-b35e-e67576c70215","width":2000,"height":1360,"filename":"sounds_screens_0-p-2000.jpg","type":"image/jpeg","caption":"Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2Fb514046c-9c26-40fb-ab31-5dc3255bca63.jpg?alt=media&token=2a7e757c-7359-4ac2-9272-aa08e7bdf56e","id":"b514046c-9c26-40fb-ab31-5dc3255bca63","width":2000,"height":1360,"filename":"sounds_screens_1-p-2000.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2Febcaa4ca-4b5f-4548-b27d-addb950b1605.jpg?alt=media&token=42515b55-dc89-4783-8447-3c0bfdc388d4","id":"ebcaa4ca-4b5f-4548-b27d-addb950b1605","width":1600,"height":1563,"filename":"sounds_screens_2-p-1600.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2Fe7e10499-5fa7-4243-8457-d2e26aa407d0.jpg?alt=media&token=a823a263-4b8f-45ce-9ae4-652b427682a3","id":"e7e10499-5fa7-4243-8457-d2e26aa407d0","width":1600,"height":1563,"filename":"sounds_screens_3-p-1600.jpg","type":"image/jpeg","caption":"","border":false}]}
```

## **RareWave**

iOS app / 2021

A music player app that offers exclusive content from the artists, like interviews, live recordings, and podcasts.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2Fe7adc41a-c807-4f4d-88a1-7037a3c3f0bf.jpg?alt=media&token=a0254898-118e-4354-9218-1f1e97efbb4c","id":"e7adc41a-c807-4f4d-88a1-7037a3c3f0bf","width":2000,"height":1360,"filename":"rarewave_screens_0-p-2000.jpg","type":"image/jpeg","caption":"Slide to scroll →","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2F31096cbb-39bc-422e-ae4f-ed9d1623ecd9.jpg?alt=media&token=2adcc68d-d920-4157-95a1-0978a695e899","id":"31096cbb-39bc-422e-ae4f-ed9d1623ecd9","width":2000,"height":1360,"filename":"rarewave_screens_2-p-2000.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2Fefd31b4d-52e7-481a-a8b4-5405df5481c2.jpg?alt=media&token=0cf204c4-aebd-42f2-8cdf-692c939c0735","id":"efd31b4d-52e7-481a-a8b4-5405df5481c2","width":1600,"height":1563,"filename":"rarewave_screens_3-p-1600.jpg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fc522bZ7QRhazIsydRnRe9cpPqTy1%2FwvVlBMbUGaOri8x5uBu0%2F67c3caa4-32b2-48d9-9578-6ab848fd29d0.jpg?alt=media&token=3ec31edd-5156-4ea6-90e6-d094913fd266","id":"67c3caa4-32b2-48d9-9578-6ab848fd29d0","width":1600,"height":1563,"filename":"rarewave_screens_4-p-1600.jpg","type":"image/jpeg","caption":"","border":false}]}
```

More to come , stay tuned.

Archive

Dots

Aster

Sounds

RareWave