Senior Product Designer in Ontario, Canada, He/Him


End-to-end Senior Product Designer with over 12 years design experience, specializing in crafting experiences for scale-ups and enterprises in the B2C space. My expertise spans diverse industries, and I excel in user research, design systems, and interface design.



Work Experience

2021 — 2023
Canada (remote)

Felix is a high-growth B2C healthtech startup with the mission of making healthcare more accessible to all Canadians.

Achieved 18% increase in subscription conversion by establishing user research practice and translating 100’s of insights into into re-designed onboarding flow

Achieved 37% increase in users choosing a 3-month shipping frequency, resulting in increased customer retention by leveraging product psychology principles

Contributed to raising Series-B funding round by driving growth through product experimentation tactics

2020 — 2021
Canada (remote)

Loblaw Digital is the digital arm of Loblaw’s retailing enterprise, comprising of many major household brands. As a member of the Shoppers Drug Mart team, our mission was to be the best in convenience.

Impacted 6.5M+ monthly users by redesigning checkout using e-commerce best practices, significantly reducing friction and cognitive load

Saved $250K+ in litigation costs by designing components and patterns to meet WCAG accessibility standards and deliver an inclusive, scalable experience

Drove a 58% reduction in component variations by leading 0–1 design system launch and collaborating with engineering to unify the shopping experience

2017 — 2020
Toronto, ON

Rangle is a global consultancy that partners with enterprises and scale-ups to build experiences that define their future.

Attained 300% increase in leads by redesigning Rangle’s client-facing website, resulting in winning new client engagements

Maximized client retention by optimizing design-dev collaboration and shipping the first Uniqlo experience on-time and within budget

2013 — 2019
Canada & Ireland

Collaborated closely with organizations as freelance design consultant to provide expert guidance across all phases of product design. Coached designers on UX best practices as mentor at Brainstation and Bridge School.

Mentored UX design students, guiding them to successful transitions into the tech industry

Crafted digital collateral for investment firm with $17.2 billion in assets managed, improving brand perception

2014 — 2017
Toronto, ON

DIALOG is a practice comprised of architects, urban planners, interior designers, engineers and landscape architects.

Earned 15% increase in intranet daily average users by implementing usability best practices, enabling more efficent new hire onboarding

Won national graphic design award for brand design by elevating brand materials, leading to the company winning major architectural and hospitality projects

2011 — 2013

Coolgrey is an Irish creative agency with a focus on brand strategy and design.

Amplified website traffic by 10% through devising, launching and iterating on Google-ad campaigns, increasing number of leads for client engagements

Built Coolgrey’s new website and visual identity, highlighting evolved service offering and assisting in winning new business

Consulted for client with $700M annual revenue by transforming ideas into valuable solutions, magnifying Coolgrey’s exposure to partnering with global clients


2016 — 2016
Certificate UX Design (Part time) at Juno College
Toronto, ON
2009 — 2010
Masters of Design Practice at Technological University Dublin
2002 — 2007
Bachelor, Visual Communications at Munster Technological University