About
End-to-end Senior Product Designer with over 12 years design experience, specializing in crafting experiences for scale-ups and enterprises in the B2C space. My expertise spans diverse industries, and I excel in user research, design systems, and interface design.
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Work Experience
Felix is a high-growth B2C healthtech startup with the mission of making healthcare more accessible to all Canadians.
TOP ACHIEVEMENTS
Achieved 18% increase in subscription conversion by establishing user research practice and translating 100’s of insights into into re-designed onboarding flow
Achieved 37% increase in users choosing a 3-month shipping frequency, resulting in increased customer retention by leveraging product psychology principles
Contributed to raising Series-B funding round by driving growth through product experimentation tactics
Loblaw Digital is the digital arm of Loblaw’s retailing enterprise, comprising of many major household brands. As a member of the Shoppers Drug Mart team, our mission was to be the best in convenience.
TOP ACHIEVEMENTS
Impacted 6.5M+ monthly users by redesigning checkout using e-commerce best practices, significantly reducing friction and cognitive load
Saved $250K+ in litigation costs by designing components and patterns to meet WCAG accessibility standards and deliver an inclusive, scalable experience
Drove a 58% reduction in component variations by leading 0–1 design system launch and collaborating with engineering to unify the shopping experience
Rangle is a global consultancy that partners with enterprises and scale-ups to build experiences that define their future.
TOP ACHIEVEMENTS
Attained 300% increase in leads by redesigning Rangle’s client-facing website, resulting in winning new client engagements
Maximized client retention by optimizing design-dev collaboration and shipping the first Uniqlo experience on-time and within budget
Collaborated closely with organizations as freelance design consultant to provide expert guidance across all phases of product design. Coached designers on UX best practices as mentor at Brainstation and Bridge School.
TOP ACHIEVEMENTS
Mentored UX design students, guiding them to successful transitions into the tech industry
Crafted digital collateral for investment firm with $17.2 billion in assets managed, improving brand perception
DIALOG is a practice comprised of architects, urban planners, interior designers, engineers and landscape architects.
TOP ACHIEVEMENTS
Earned 15% increase in intranet daily average users by implementing usability best practices, enabling more efficent new hire onboarding
Won national graphic design award for brand design by elevating brand materials, leading to the company winning major architectural and hospitality projects
Coolgrey is an Irish creative agency with a focus on brand strategy and design.
TOP ACHIEVEMENTS
Amplified website traffic by 10% through devising, launching and iterating on Google-ad campaigns, increasing number of leads for client engagements
Built Coolgrey’s new website and visual identity, highlighting evolved service offering and assisting in winning new business
Consulted for client with $700M annual revenue by transforming ideas into valuable solutions, magnifying Coolgrey’s exposure to partnering with global clients