I managed an award winning marketing team at After Digital, a high-end web design, development and marketing agency that pivoted post-merger to focus on website design for CultureSuite’s SaaS CMS product, Peppered.

Key Responsibilities

• Managed the day-to-day operations of the marketing team, providing training and mentorship to junior team members, project managing client work to ensure the successful delivery of client projects and campaigns.

• Account manager for 15 clients, overseeing activity and conducting regular comms and status calls. Managing incoming sales enquiries and pitch decks, as well as client onboarding/offboarding.

• Led strategy, consultancy, analytics, web development, content, budget and campaign planning across core client accounts, in partnership with the marketing team or external client agencies and freelancers.

Key Achievements

• Achieved a ROAS of 18.3 and £494,420 in revenue for The Old Vic’s Google Ads accounts over 19 months.

• Drove 11,445 new email subscribers and a retargetable audience of 123,948 marketing qualified leads for the Co-op Live venue in Manchester, with a cost per lead (CPL) of just £0.60/lead - 12.5X less than Meta’s average CPL of £7.20.

• Managed and oversaw strategies for dozens of B2B and B2C organisations, from SaaS, service providers, 
e-commerce, FMCG, and cultural venues.

Environmental engineering company focused on food support and mangrove planting in Ghana, Namibia, Bangladesh and Spain. Brought on to assist in driving investment opportunities, I quickly reformed the organisation to optimise it’s potential.

• Orchestrated a new business and strategic plan to pivot the organisation towards an NGO model and drive additional revenue for local farmers and the organisation. Defined a go-to-market strategy and pitch deck to seek investment from the World Food Program’s supporting agencies. Led two website developments and brand positioning and communications projects after conducting audits and market analyses in accordance with business objectives.

• Reformed internal operations by implementing new systems and processes for internal communications and project management, legal compliance frameworks and HR management. Aim of increasing efficiency and team moral.

• Developed and presented a pitch deck and supporting resources, which secured $2.7m in funding for a Spanish seawater agriculture project currently underway in Cadiz.

• Participated in the UN World Food Program’s Innovation Accelerator Program and were subsequently nominated by the World Food Program for the prestigious Earthshot Prize.

• Contracted to conduct over 200 telecom surveys across the UK for EE, Three and Vodaphone to support the funding of my marketplace startup, quickly learning an array of industry knowledge, tools and processes to work proficiently.

• Designed and developed a functional MVP online marketplace platform focusing on localised ethical and environmentally friendly consumerism, aiming to use profits to fund nature-based carbon offsetting and local social and environmental projects. While initial alpha users were brought on, the project collapsed due to financial issues.

• Set up the foundational operation, financial, marketing, content management, customer service, design and development systems using a wide range of skillsets, based on the iterative lean-agile framework.

• Led a team of freelance and internal designers, developers, content creators and marketers to develop an array of brands, products, websites and marketing content and campaigns. Led on client relations and strategy development, project management, and reporting. Scaled our operations to a height of 16 simultaneous clients.

• Automated large areas of project management, sales and marketing functions of the business, aiding in driving sales and operational efficiency for a small team with budgeting constraints.

• Running our own e-commerce brand in parallel, we launched a health and wellness brand with one product and quickly grew to 19 products in 12 months, generating over £1m in revenue. Our powerful growth marketing strategies allowed us to take newly listed products to the first page on Amazon in just two weeks.

• Worked on high-performing social media and search engine ad campaigns across dozens of e-commerce brands.

• Ideated, developed and iterated on a wide range of brands and products using lean-agile methodologies, directing web designers and developers, content creators and print suppliers for brand, product and marketing collateral.

• Created content and UX designs based on self-conducted market, UX and analytics audits and reporting.

• Commercial videographer and professional studio, event and product photographer working with a wide variety of clients and mentors; from service providers, e-commerce, FMCG, hospitality, and media production organisations.

• Worked on a wide range of dramas, documentaries, music videos and adverts in various roles - primarily as a camera assistant or cinematographer - both for independent productions and for the likes of the BBC, STV and Scottish Ballet. Many productions have seen critical acclaim at global film festivals.