James Sandrini

James Sandrini

Strategist + Advisor in London

About

Strategist + Advisor, helping food, drink, travel and entertainment startups to scale, enterprises to innovate and funds to find their next investment.

Brand || Commercial || Capital

Contact

LinkedIn

Work Experience

2023 — Now
London

Leading on brand strategy for the global travel facilitator, operating airport lounges & experiences, loyalty, customer experience and insurance programs.

Collinson works with 1,400 banks, 90 airlines, and 20 hotel groups, and supports 400+ million travelers.

2024 — Now

Guiding long-term brand & commercial strategy for the tech platform.

Glu provides a holistic approach to recognition, reward and retention for a brand's most important people.

2024 — Now
Amsterdam

Guiding long-term brand & commercial strategy for the hospitality tech platform for restaurants and their suppliers.

Peckish helps operators complete stock takes within seconds and automate orders, reducing wastage, increasing profits and ensuring the right stock turn up, on time, every time.

2024 — Now
London

Guiding long-term brand & commercial strategy for the digital consultancy helping hospitality and retail clients to maximise and monetise their customer data.

DataHawks prepares bespoke reports to identify and profile a brand's most valuable customers and creates CRM-based campaigns to power acquisition, retention and incremental revenue.

2022 — Now
London

Guiding long-term brand strategy for the rapidly scaling flexible office provider.

Canvas operates 12 design-led, low-waste office buildings in London's most vibrant neighbourhoods.

2023 — Now
London

Guiding long-term brand & commercial strategy for the hospitality tech platform.

Servo helps multi-site hospitality brands deliver seamless service using insights from current CCTV infrastructure.

2022 — Now
London

Faculty member for Selbey Labs, part of the Selbey Anderson group, supporting SME & Enterprise clients - including Unilever, Diageo & Nike - with research, foresight, and innovation.

2023 — 2024
London

Leading brand strategy for the culture-driven operator of 230+ casual dining restaurants, employing 6,000 people across UK & Ireland, including Las Iguanas, Bella Italia, Banana Tree and Frankie & Benny's.

The group continues to create, develop and acquire brands to enhance the portfolio.

2023 — 2024
London

Leading on commercial & brand strategy for the vertically-integrated farm-to-table flour and food company.

Wildfarmed is literally writing the book on regen farming, paying each member of the supply chain fairly, and bringing better bread to supermarket shelves and bakery windows across the country.

2017 — 2022
London

Challenger creative agency focused on strategy, brand and digital, working with category-defining brands including Innocent Drinks, LEON, Fairline Yachts and Gozney.

Exited in August 2022.

2012 — 2016
London

Led a team of 120 across an estate of hotels, bars & restaurants, event & meeting spaces, and commercial real estate, based in King's Cross.

Volunteering

2023 — 2024
2017 — 2019

Speaking

2024

Discussing what brand purpose is, how it can help or hinder, and its future, both culturally and commercially, with Emily Monsell-Holden.

2021

Discussing digital transformation in hospitality & retail with Michael Tingsager.