
About
I’m an entrepreneur and product design generalist from Sydney with 14 years of experience in web, app, and startup design.
I specialise in outcome-focused designs that prioritise conversions and business goals. Whether working on my own projects or with startups and tech companies, I focus on building effective designs that perform well and feel great to use.
I design and build using Figma, Webflow, and Bubble.
Contact
Writing
Work Experience
Co-founder, Product Designer, and VP Product Design. Initially sole designer, and then leading the design team, as well as working across marketing, growth, leadership, video, and platforms like Webflow and Bubble.
Founder, designer, and illustrator, and, once the business was acquired in 2020, led the design and product team. Read the story of building and launching, and eventually selling DrawKit here.
My first business – a streetwear brand for the sport of parkour and tricking. Sole designer, illustrator, and everything-er. Ran the global ecommerce brand, hand-shipping products worldwide, and eventually through distribution channels once growth got too much. Worked with Red Bull on multiple events in the US and Europe, sponsored athletes, provided live event coverage for competitions throughout Australia, Europe, and the US, and built applications to support and grow the sport.
Sole designer for three verticals reaching 3.9 million unique browsers and 7 million people monthly, responsible for UI/UX design across desktop, mobile, apps, and third-party tools. My role included prototyping features, creating high-fidelity assets, collaborating with engineering, and maintaining brand consistency across platforms. I also supported the commercial team with bespoke ads, presentations, motion graphics, and social media strategies, leveraging tools like Figma, Adobe Creative Suite, and working knowledge of HTML/CSS.
Side Projects
The world's best photo spots: Instagram meets Lonely Planet
Interview series featuring self-employed creatives and solopreneurs
Online educational platform teaching hand lettering