Responsibilities:
• Creating end-to-end user experience design;
• Defining problems, which are affecting the product;
• Analyzing analytics, working on the metrics, provide a report based on them;
• Conducting Customer interviews and A/B testings;
• Designing pleasant UI screens;
• Thinking about business growth.
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Impact:
After redesigning the UI and UX side of the product, we made these improvements:
• Increased the number of watch times of events by 1.8x time in a month;
• Decreased users drop-off rate by 21% in 3rd user flow after entering the home page;
• Rised monthly active users by 1.9x time and users retention by 2%;
• Elevated watching time of past events by 5%.