Jake Lerman
🌝

Jake Lerman

Art Direction & Design in Chicago, IL, He/Him

Looking to build something new!

3 years ago

About

Identity and Image-Making Across Culture & Subculture.

Select clients include HBO, HBOMax, Two Trees MGMT, Universal Music Group, Republic Records, Island Records, Impulse!, Verve, Decca, ECM, Deutsche Grammophon, BMG & Sony.

Projects

2021

In an ordinary year, the American Black Film Festival takes place in Miami. Featuring rising talents of the black fimmaking community, this event has launched the careers of countless industry luminaries including the late Chadwick Boseman.

As we all now know, 2020 was not an ordinary year. After transitioning the event to a digital forward format this vibrant and flexible brand expression for the prestigious HBO Short Film Award was exposed to the largest number of attendees the event has ever experienced.

2020

Ten of the biggest names in Jazz and Classical music came together in 2016 to form the Verve Label Group. Verve Records, impulse! Decca, ECM and Deutsche Grammophon have been trusted names to music lovers for upwards of 50 years and in the case of DG as long as the history of recorded music itself.

Our goal was to guide these iconic brands into the modern day, each with an identity that embraced and expanded upon the legacies they’ve so firmly established.

2019

Anthony Ramos found fame as a founding cast member in the broadway musical Hamilton. His talents went on to lead him to act alongside Lady Gaga in the 2019 remake of “A Star is Born”. The Good & The Bad was his much anticipated debut release on Republic Records.

Working closely with Anthony, I crafted album cover, package and campaign around a series of family photos and studio imagery which wove custom typography and a strong grid into a fresh visual take for this deeply personal record.

Side Projects

2021

Founder, Creative Director and Curator for NFT art gallery which contributes90% of profits to carbon capture initiatives.

Contact

LinkedIn
Website
Are.na
Twitter
Instagram

Work Experience

2020 — Now
Senior Designer at HBO
New York, NY

Design and Production | Warner Media
Developed Key Artwork and design solutions for
global entertainment properties and events.

2017 — 2020
Designer at Universal Music Group
New York, NY

Rebranded iconic Jazz label Verve Records & affiliate imprints.
Generated art & managed creative for top tier artists under UMG's flagship labels.

2017 — 2019
Designer at Dragonfly Collective
Memphis, TN

Creatie Identities for a series of city & state-wide civic Initiatives
Startup Branding, Identity & Campaign Design

2017 — 2017
Designer at Two Trees
New York, NY

Concepting for Williamsburg’s Domino Park & 325 Kent Highrise
Name, Logo & Identity System Generation alongside Sunday Afternoon.

Education

2006 — 2010
Bachelor of Arts at University of Kansas - William Allen White School of Journalism & Mass Communication
Lawrence, KS