j 🌈

j 🌈

Senior product designer in Auckland, New Zealand, He/him


I'm a digital product designer, helping teams build software at scale with design systems

Work Experience

2020 — Now
Auckland, New Zealand

—Scaling XUI (Xero User Interface) the Design System at Xero to support over 200 designers and 100 products.
—Developed foundational materials and guidance including Design Tokens to support other platforms including mobile and marketing.
—Researched divergence from the design system, developing processes and pathways for teams where there are gaps in the design system, reducing our cost to support.
—Designed and built internal tooling including Figma plugins for Accessibility and Design System documentation.

2019 — 2020
Auckland, New Zealand

—Product designer focused on selling, accounting, mobile & mid-market/enterprise. Responsible for ensuring our core offering was “Easy to learn, easy to use”.
—Developed product strategies for mobile, identifying opportunities for new apps and features increasing engagement. (Scanner)
—Shaping work for development, collaborating with product managers & engineering.
—Designed an add-ons platform for 3rd party integrations, that leverages and expands the current product solving complex needs for retailers with unique workflows and enterprise customers.

2018 — 2019
Wellington, New Zealand

—Working with a remote team, designing Web & native iOS solutions for B2B and B2C experiences.
—Research & discovery of new client experiences. Leading co-design and journey mapping workshops.
—Design of front of house experiences including sales & payments, customisable online bookings, and client conversations with consultations.
—Establishing user research & analytics to empower user driven product decisions.
—Developing a design system with an evolving brand.

2016 — 2018
Wellington, New Zealand

—Remit of Trade Me’s primary iOS and Android apps (combined 1.2M MAU).
—Mobile design ‘guild’ lead, facilitating collaboration across business units, working with product owners and designers, identifying shared problems to resolve cohesive experiences for users.
—Development of design systems, combining brand and development including developing guidance for onboarding, change aversion, experimentation, and cross platform cohesive experiences.
—Design sprints, Qualitative and quantitative research, identifying user needs, wireframing, prototyping, user-testing, interface design and release management.
—Documentation of Trade Me’s design system (Tangram.nz) and pattern library.
—Development of brand architecture, designing a cohesive and flexible system for all of Trade Me’s businesses and products.


2016 — Now

Summer of Tech empowers New Zealand’s diverse tech candidates to bridge the gap between learning and earning, by making it easy and attractive for New Zealand employers to hire them.

I ran courses on soft and hard skills for designers, coached and mentored students in hackathons

2016 — 2016
New Zealand

Developed an initiative to encourage and grow emerging design talent through the Student Council at the Designers Institute of New Zealand.