About
I’m an enthusiastic and versatile creative who specializes in graphic design, photography, and videography. As a self-proclaimed workaholic, I thrive on the excitement of bringing unique ideas to life. I focus on crafting compelling visuals and capturing vibrant moments that connect with audiences through various mediums.
Side Projects
Work Experience
Specialized in providing creative services for local food businesses and music artists, delivering visually compelling branding and promotional materials. Key responsibilities included:
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Graphic Design: Created unique branding materials, album art covers, and music video title cards that resonate with the target audience and enhance clients' identities.
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Photography: Captured high-quality images for food businesses and music artists, focusing on visually appealing compositions that highlight their products and artistry.
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Videography: Actively involved in filming music videos, taking on various roles such as Camera Operator, Gaffer, Grip, and Set Designer, ensuring a polished final product.
As the sole designer and launch team member for the matcha café, I led the brand identity development and visual strategy from concept to launch. Key contributions included:
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Brand Identity Creation: Developed the café's full brand identity, including logo, packaging for beverages and merchandise, and apparel design, ensuring a cohesive and recognizable visual language.
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Marketing & Social Media: Produced marketing posters and curated photo and video content for social media, enhancing the brand’s online presence and driving engagement.
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Exclusive Influencer Workshops: Designed personalized invitations and organized exclusive matcha tasting workshops for influencers, resulting in significant buzz and contributing to 2-3 hour-long lines during the first month post-launch.
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Core Team Collaboration: Evolved from a design role to a core team member, contributing to the strategic launch of the café’s physical space, integrating the brand's visual identity seamlessly into the café’s physical space and customer experience.
Volunteering
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Led the planning and documentation of events, creating valuable content for design students from first to fourth year.
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Coordinated with representatives from design agencies to arrange formal meetings and personalized facility tours in Toronto and New York City for York's Design Students