About
A Kurdish designer born and raised in a culturally-mixed environment, I would define myself as an empathetic designer first and an optimist second. These personality traits effect my work and daily life heavily. I believe there are no problems that cannot be solved.
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Work Experience
As the first designer to join the team in four years since the product's inception, here are some of my key contributions:
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Starting the foundations of a design system from scratch.
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Forming design principles and culture, to be followed consistently into the future of the company.
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Cleaning 4 years worth of design debt including inconsistencies, accessibility issues, lack of component system, lack of design system.
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Re-evaluating important decisions made without validation, re-designed features according to solid data and user feedback.
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Aiding the establishment of a proper design hand-over format between the product and development team.
- Conceptualized, designed, and delivered projects from start to finish independently as well as in a team setting.
- Designed up-to-date, competitive solutions for the product through market research and competitive analysis.
- Designed and added components to the design system, and actively collaborated in re-building the design system.
- Re-worked the monetization of the app; both on the ad revenue system and the premium product.
- Maximized ad revenue by designing an improved free product.
- Maximized premium sign-up rate by designing an improved premium trial.
- Created wireframes, low-fidelity, and high-fidelity prototypes.
- Validated early designs and wireframes with user research, data analysis, and A/B testing.
- Designed solutions to effectively drive traffic between cross-platform products.
- Worked in a fast-paced environment with different-sized startups.
Defined the needs of the business and customers by conducting user research. - Created user flows, wireframes, and prototypes and iterated on them after validating the solutions through A/B testing, user research, and data analysis.
- Created design systems from scratch for several small-sized companies.
- Closely collaborated with founders to understand and work on the business goal from a design perspective.
- Actively communicated with different departments through the design process, such as marketing, sales, research, and development.
• Led a creative team behind several social apps within BWO.
Creation of wireframes, user interfaces, competitive analysis, user research, and user interviews. Created user-centered interfaces that match the brand and satisfy the user.
• Worked with the marketing and sales team in order to promote the product consistently.
• Main designer of a social app. From MVP to launch and investment, I supported the whole Wolpack tech team.
• Worked closely with the co-founders. Delivered wireframes, competitive analyses, the full MVP design of the app, did user research, market research, and anything else you might imagine a baby start-up needs.
Project - Spatial Augmented Reality for Indoor Use - happern.ku.edu.tr/projects-2/sar…