Led the development and implementation of the Digital Design System for 50M+ users, managed agency teams, implemented Storybook, and oversaw design system adoption and QA processes while also redesigning key flows and interfaces for the My Verizon App and web.

Contributed to critical initiatives such as Verizon Up in-app, Verizon Design System, and Verizon Juice.

As a visual designer at Frog, I worked on projects including BNY Mellon's wealth management website, Samsung's design research for customer service, and TouchTunes jukebox visualizations. I also contributed to Verizon's immersive bus design and smaller projects for T-Mobile and AB InBev.

I designed and developed a wearable device, focusing on interface design and serial programming.

• Developed an intuitive creator tool for doctors to edit video, audio, and text content

• Designed end-to-end service for medical content creation and management

• Engineered Airtable-based backend for content workflow and doctor data, created interfaces on Airtable for doctors to access and edit the backend

• Created comprehensive documentation and user guides

• Optimized content creation lifecycle through service design

• Designed multi-perspective video player interface for iOS and responsive web

• Implemented features to showcase diverse expert opinions per question

• Devised topic and expert-based taxonomy for content organization

• Designed intuitive navigation for exploring topics and subtopics

• Implemented backend logic to support hierarchical content structure

• Built ground-up design system leveraging Figma's auto layout and variants

• Extended design system to support responsive web and iOS platforms

• Crafted a seamless onboarding experience

• Designed an interactive onboarding video to educate users on Roon before signing up

• Led product roadmap development and design strategy

• Contributed to securing $8M seed round

• Launched iOS app with 9,000 sign-ups, supporting various medical conditions

• Expanded to web platform within 18 months

• Laid the foundation for the Roon experience with web and mobile web designs.

• Served as the core product for Roon.

• Secured seed funding from Sequoia to support further development.

• Designed two main parts: a question-and-answer forum similar to Reddit and a "Starter Kit" video class section inspired by MasterClass.

• Created cohesive visual identity across all touchpoints

• Directed branding efforts for consistent messaging

• Developed marketing materials aligned with product vision

• Developed an illustration design language for Roon that aligned with their brand's color and aesthetic.

• Created an illustration style, producing all illustrations and crafting storyboards for animations.

• Expanded the design system with Lottie-coded animations in collaboration with animators and storytellers to visualize complex medical concepts effectively.

• Created visually engaging content that simplified intricate medical information for enhanced user comprehension.

• Laid the foundation for the Roon experience with web and mobile web designs.

• Served as the core product for Roon.

• Secured seed funding from Sequoia to support further development.

• Designed two main parts: a question-and-answer forum similar to Reddit and a "Starter Kit" video class section inspired by MasterClass.

• Transitioned to tab bar architecture, optimizing user pathways

• Oversaw two rounds of rebranding efforts

• Redesigned account section

• Redesigned personalized home

• Led development and implementation, with 50M+ users, reach, and metrics

• Managed agency teams (AKQA, RGA, Moment) for system audits

• Interfaced with engineering to implement Storybook

• Oversaw design system adoption for 200 members of the design team

• Initiated and championed QA processes across the design organization.

• Created tailored expansion packs for journey teams

• Collaborated with chatbot teams to ensure consistency across text and voice interfaces.

• Expanded Verizon Digital Design system to include conversational UI components.

• Created concept designs for a branded experience of My Verizon Assistant.

  • Developed a unique and cohesive visual identity aligning with Verizon's brand values.

  • Carefully considered typography, color palettes, iconography, and overall design aesthetics to create a visually engaging and immersive experience for users interacting with My Verizon Assistant.

• Created engaging, child-friendly watch faces that balanced fun and functionality to enhance the user experience for kids.

• Designed educational website and user flows for setup and purchase

• Collaborated with a creative director to design the homepage for Verizon Juice.

• Provided visual design support for Verizon Juice, a pre-paid plan later replaced by Visible

• Created visually appealing assets for web, app and marketing purposes

• Created a visually captivating and informative homepage showcasing Verizon's design culture, values, and career opportunities.

• Implemented gamified experiences with event tickets for user retention

• Crafted interactive countdown card and flow for premium ticket sales.

• Created illustrations for the Verizon Up token

• Created an interactive animation introducing Verizon 5G.

• Contributed to a coded animation for an immersive product design project.

• Collaborated with technologists and product designers to visualize the future of 5G internet within a physical bus interior.

• Designed and developed a visually captivating music visualizer for the TouchTunes Juke Box.

• Created an immersive visual experience that synchronized with the music, enhancing user engagement and enjoyment.

• Incorporated various graphic elements, effects, and animations that dynamically responded to the rhythm and mood of the music.

• Leveraged design and coding skills to create a captivating and interactive experience for users.

• Conducted design research and field interviews with Samsung's customer service teams to gather insights and understand pain points.

• Conducted user research and journey mapping.

• Developed personas to address call center issues.

• Synthesized user research and created insights.

• Developed a strategy and journey map to improve the customer journey, focusing on addressing pain points, streamlining processes, and enhancing communication channels.

• Created a journey map that visually represented critical touchpoints and identified areas for improvement.

• Provided actionable recommendations to enhance the customer experience and improve overall customer satisfaction.

• Designed the wealth management website for BNY Mellon, implementing and expanding the design system.

• Created user journey maps and archetypes to guide the design process.

• Ensured consistency by adhering to design system guidelines, and integrating typography, colors, and icons.

• Introduced new visual elements and design patterns to expand the brand language.

• This resulted in a visually compelling website that reflects BNY Mellon's professionalism, trustworthiness, and client commitment.

• Designed the brand, website, and interface for a Bluetooth-enabled social networking device.

• Developed serial communication code using Arduino and C.

• Created 3D-printed encasings, integrating aesthetics and functionality.

• Soldered tech components for proper integration and seamless user experience.

• Mapped user experience journey and developed informative infographics to highlight device features and benefits.

• Delivered a comprehensive wearable device, blending design, technology, and user-centric visuals.

• Collaborated with visual programmer Charlotte Rea to transform illustrations into an interactive face filter.

• Created a captivating face filter on Instagram that quickly gained popularity.

• Resulted in a significant fan following and inspired fan art.

• Consistently ranked as a top filter in the Instagram Filters section for several weeks.

• Successfully brought illustrations to life through augmented reality, creating a memorable and widely embraced experience for users.

• Designed an infographic for SolarRoute to raise awareness and generate interest in their mission to improve energy access in off-grid areas of Nicaragua.

• The Perceivable Interface explores human-technology interaction. Inspired by Jacques Lacan’s mirror stage concept, it uses full-body 3D motion capture to create glitchy silhouettes of dancers.

• Enhances dancers' bodily relationship with technology through real-time projections, creating a new form of improvisation and employing multi-sensory elements like stereo sound and lighting for an immersive experience.

• Aims to catalog and visually quote various modes of human experience through innovative digital storytelling.