Designing for end-to-end Risk Intelligence platform built for risk and ops teams.

• Built clear PMF: have taken the product from 0 → 1 → 10
  There was 0 web based product to demo or for customers to use for pilot process. Now, after 10 months, we are landing 6 figure USD deals from big traditional banks and financial services where web app product is driving the sales

• AI tools: building co-pilots and detection tools for personalized and specific queries across Fraud + Credit

• Credit Intelligence: B2B Underwriting & cashflow insights.

• Automation/Workflow tool(s) : to increase self-serve and automation by different customers

• Founding member and lead designer in the Emerging Initiatives team to build 0-1 products.

• Later, I also managed a team of 7+ product designers working on the whole Bumble Date (core product) product including:

1. Top of the funnel
2. Chat n Date
3. Gen Z - discovery & tools
4. Internationalization
5. Safety n Women Advocacy

Leading the Help Centre team to provide a dynamic end-to-end customer support experience for millions of customers while building Path to Profitability initiatives all across GRAB.

• Core Growth team (Built the Replatforming Tool 0 → 1)

• Core Insights team (Analytics tool for merchants)

Created driver-partners reward-based performance management system (OLA Partner Clubs)

Making customer support automation as simple as writing a document

Cashflow-Based Credit Intelligence

Founding team member of the Emerging collective (0-1 products) where I led the end-to-end design and creative strategy for one-of-a-kind innovative products like Night In (bumble.com/night-in) launched in the USA, Canada, India, Australia, and New Zealand within 3 months of joining.

Giving insights to customers through transparency, better content discoverability and easy navigation.

Monitor, motivate, and reward driver-Partners by system gamification and personalized rewards metrics.