Ivy Mukherjee
🙂

Ivy Mukherjee

Product Design Leader in London 🇬🇧, she/her

Read my recent article on being a Founding Designer: verified.beehiiv.com/p/ultimate-fou…

3 months ago

Recently, I was designing LLM based AI products for Financial Crime, Fraud, Risk & Automation.

Passionate about building 0->1 products.

Product Design Leader with 10+ yrs of experience and have worked from Series B (Inscribe.AI) to public companies (Shopify, Bumble, Grab) in 4 continents across B2C & B2B spaces.

🎖I was awarded the prestigious UK Tier 1 Global Talent Visa
💸 Strategic angel investor

Work Experience

2023 — Now
London, SF, Dublin

Designing for end-to-end Risk Intelligence platform built for risk and ops teams.

  • Built clear PMF: have taken the product from 0 → 1 → 10
    There was 0 web based product to demo or for customers to use for pilot process. Now, after 10 months, we are landing 6 figure USD deals from big traditional banks and financial services where web app product is driving the sales

  • AI tools: building co-pilots and detection tools for personalized and specific queries across Fraud + Credit

  • Credit Intelligence: B2B Underwriting & cashflow insights.

  • Automation/Workflow tool(s) : to increase self-serve and automation by different customers

2020 — 2022
London
  • Founding member and lead designer in the Emerging Initiatives team to build 0-1 products.

  • Later, I also managed a team of 7+ product designers working on the whole Bumble Date (core product) product including:

  1. Top of the funnel
  2. Chat n Date
  3. Gen Z - discovery & tools
  4. Internationalization
  5. Safety n Women Advocacy
2019 — 2020
Singapore

Leading the Help Centre team to provide a dynamic end-to-end customer support experience for millions of customers while building Path to Profitability initiatives all across GRAB.

2018 — 2019
Canada
  • Core Growth team (Built the Replatforming Tool 0 → 1)

  • Core Insights team (Analytics tool for merchants)

2016 — 2017
India

Created driver-partners reward-based performance management system (OLA Partner Clubs)

2015 — 2016

Projects

Ongoing

Cashflow-Based Credit Intelligence

2021

Founding team member of the Emerging collective (0-1 products) where I led the end-to-end design and creative strategy for one-of-a-kind innovative products like Night In (bumble.com/night-in) launched in the USA, Canada, India, Australia, and New Zealand within 3 months of joining.

2020

Giving insights to customers through transparency, better content discoverability and easy navigation.

2018
Utility driven design system at Shopify
2017
Partner Clubs at OLA Cabs

Monitor, motivate, and reward driver-Partners by system gamification and personalized rewards metrics.

Writing

2023

Part 1: What are the challenges of being a founding designer?

2020
Guiding principles for better design decisions
2020
How to go to "the next level": tips for creating high impact
2020
3Cs of mentorship
2020
Why I joined Bumble

Awards

2016
Dean's Fellowship award from New York University
2015
TIP Fellow: full scholarship from Hebrew University of Jerusalm

Contact

Twitter
LinkedIn

Education