
About
📒Reach out for FREE mentorship here
✨Fun Fact: I've been a part of the team behind a top 5 most-downloaded mobile game* of 2023! Plus, 3 top 15 hits of 2021, and 2022.
📌14+ years in Game Design, specializing in free-to-play mobile and web-based platforms.
⭐Involved in games with over 5 billion cumulative installs. 🪙Core team member on Subway Surfers, responsible for game improvements, and live ops.
▶️Extensive experience in managing live operations on games as a service.
📊Data-driven design approach, utilizing metrics to inform design decisions.
🎙️Hobbyist podcaster, exploring player behavior through the Playstyle podcast.
*Android + iOS, according to Sensor Tower.
Side Projects
Newsletter to share some of my game design insights honed through years of hands-on expertise!
I try and help people with their doubts and concerns regarding Mobile Games, Game UX, Game Design, or general industry insights.
*The game designer's podcast where players speak.*
Being a game designer for more than a decade, I've worked on games played by billions, but I'm always learning. So here's Playstyle, a podcast where I talk to players about the games they love, hate, and everything in between.
Each episode, I'll chat with a different player to hear their unique perspective on games.
Work Experience
Game: Subway Surfers
- Playing a key role in shaping the future vision and direction of the game.
- Owning and executing dynamic live operations that keep players engaged on a seasonal basis.
- Mentoring and coaching team members to foster knowledge sharing and avoid information silos.
- Part of the core team, which in the last couple of years has achieved:
• A skyrocketed growth in DAU and baseline revenue.
• Instrumental in driving significant improvements in retention and engagement, leading to outstanding growth.
• Recorded the best revenue and DAU days in the 11-year history of the game, a remarkable feat in the industry.
• Dominated as the most downloaded game for multiple months, as well as throughout the past years.
• Winner: Best Live Ops, Pocket Gamer Mobile Games Awards 2022
- Developing game-changing experiences for Subway Surfers, a global phenomenon with over 4 billion lifetime installs.
- Conceptualizing and executing on features that greatly enhance the overall game meta.
- Owning and executing dynamic live operations that keep players engaged on a seasonal basis.
- Streamlining team collaboration through the implementation of streamlined documentation and meeting systems.
- Innovative vision-holder and product owner, leading new IP development and prototyping initiatives.
- Expert in-house design overseer for all externally developed games, ensuring game design excellence and alignment with vision.
- Established streamlined design documentation and feedback processes for seamless collaboration with external partners.
- Design owner for major updates on My Talking Angela and My Talking Tom 2, games with a combined 1Bn+ lifetime installs.
- Successfully designed and executed a live-operation setup for Tamagotchi-genre game, shaping company strategy for live games.
- Crafted and implemented game-changing features for the highly acclaimed My Talking Tom Friends, reaching 100 million installs in its first month of release.
Game: Farmville 2
- Design owner for new short as well as long term cadence features and events.
- Involved in making key product decisions along with the product managers and the system designers.
- Key involvement in the co-ordination with the different disciplines to ensure timely delivery of the product without compromising on the quality.
Game: Farmville 2 [June 2015 – June 2016]
- Design owner on multiple game optimizations to improve the key metrics for the entire
game. - Design owner on multiple weekly cadence features which sustain the baseline performance
of the game.
Game: Draw Something [July 2014 – June 2015]
- Design owner for the day-to-day cadence in the game.
- Key involvement in launching ‘Speed Guess Something’ as a revamped and updated version of the game with new game mode.
- Leading the mobile game design team.
- Game Designer on Parking Frenzy 2.0, which went on to become #1 iOS App in the world in 2012.
- Designed and launched 10+ casual game titles on all the major mobile platforms – Android, iOS, Amazon Kindle, Windows Phone.
- Overseeing the production process for multiple games including effective co-ordination with internal as well as external development teams.
- Conceptualizing new game ideas for various mobile platforms.
- Designed and produced multiple mobile games for the Nokia Ovi Store based on popular IP.
Contact
Education
IMAGE COLLEGE OF ARTS ANIMATION AND TECHNOLOGY, CHENNAI
Affiliated to: University of Wales, U.K.
Grade: 2nd Class Honors, Division Two