Isabel Vergara

Isabel Vergara

UI Designer in Colombia, she/her

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Awards

2020

Awards:

Gold Winner in Mobile Interaction & Experience

Silver Winner in Website Design

Silver Winner in Interactive Design

Silver Winner in UX, Interface & Navigation

NAB is an innovative website and progressive web app that aggregates pop & geek culture collectible products from more than 27 different stores, providing users with a great navigation experience for this niche market.

Work Experience

2021 — Now
Work from anywhere

As a UI Lead Designer, I supervise the visual design streams of each brand of DAAily platforms, advising on brand and visual design strategies, training and supporting others, and informing design decisions with data from metrics and tools to ensure the quality of our products.

2020 — 2023
Remote

Spearheaded product backlog management in collaboration with key stakeholders, facilitating streamlined communication. Proficiently crafted wireframes, sitemaps, task flows, and layouts to visualize project trajectories. Orchestrated seamless implementation with front-end engineers and technical developers, ensuring project success. Contributed to the development of robust brand strategies and the creation of impactful marketing assets.

2019 — 2021
Colombia

During my role as Senior Product Designer, I worked on various projects spanning sectors such as education, B2B, and finance, among others. My primary responsibility was to ensure an optimal user experience, which involved direct client communication, interface prototyping, user testing, and user research to inform our design decisions.

2021 — 2021
Colombia

Although it was brief, during my experience at Modyo, I collaborated on the redesign of Copec's homepage, one of Chile's major holdings. We worked strategically to align the user experience with the client's objectives, including prototyping, design systems, collaboration with developers, and user research.

ww2.copec.cl/personas

2020 — 2021
User Experience Design Consultant at SunHaus
Colombia

As a User Experience (UX) Design Consultant, I had the privilege of collaborating with a wide range of clients, from government entities to startups, on various projects spanning from mobile applications to websites and brand development. My role was centered around enhancing the user experience through strategic design decisions, creating intuitive and visually appealing interfaces, and aligning design choices with the client's brand strategy.

Volunteering

2019 — 2022
Colombia

As a Lead User Experience (UX) Designer for the animal adoption platform, I spearheaded the creation of a comprehensive user experience. This encompassed user research, crafting attractive and accessible interfaces, user profile customization, seamless integration of payment and donation systems, and close collaboration with technical teams to ensure successful implementation of designed functionalities. My focus was on ensuring that users had a seamless and meaningful experience in their quest to adopt animals and support foundations efficiently and user-friendly.

Education

2021 — 2021
Remote

Recipients of this university's credit-rated qualification in visual design have successfully adopted a user-centered approach to UI design.