UX Research & Copy in Cologne, Germany, she/her
Hi, I am Isabel and I love taking deep dives into people's minds.
When the Best Interface is no Interface
A Look Inside the Values That Guide Our Work
Creating Technology that Enhances, rather than Hinders, our Health and Happiness.
Brand Building, Digital Communications Design
"Green Fashion – Fashion Brands' Challenges in Marketing Sustainable Fashion", 1.0
Market Psychology, Marketing
"Brand-Related User-Generated Content on Instagram as Business Potential for Fashion Brands – Differences between Brand-Generated Content and User-Generated Content Regarding Overall Perception, Brand Perception and Purchase Intention with the Example of Adidas and Carven", 1.3