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Isaac
UI/UX Designer & Marketer in Orange County, CA
Searching for a design role in fintech, sports, and gaming.
About
Product Designer focusing on modern, minimalist, and user-centered design. Specializing in UI design for tech and sports companies, with a focus on improving their marketing and communication through product and website design.
Contact
Email
Projects
2022
- Conducted extensive user research to understand the unique needs and preferences of travelers seeking authentic dining experiences. Used findings to create an intuitive and accessible design.
- Maintained a consistent design language and style guide throughout the app, ensuring a cohesive and professional look and feel that resonates with users and conveys trustworthiness.
- Developed an intuitive and visually appealing user interface for the "Globite" app, ensuring seamless navigation and easy access to essential features, resulting in a 20% increase in user engagement.
- Collected user feedback through usability testing and incorporated design iterations to continuously improve the app's UI.
2022
- Collaborated with a cross-functional team to conduct comprehensive user research, including surveys, interviews, and usability testing, to identify pain points and inefficiencies in the existing Nevada Unemployment Insurance website.
- Designed and implemented a responsive UI that ensures a seamless user experience across various devices, particularly on mobile, addressing the needs of a diverse user base, including those accessing the site on smartphones.
- Created wireframes and interactive prototypes to visualize design concepts and user flows that simplified the application process for unemployment benefits.
- Conducted usability tests to identify areas for improvement, resulting in a more intuitive website.
Work Experience
2022 — 2022
La Mirada, CA
- Executed marketing campaigns in order to recruit prospective Online Bachelor’s students to Biola.
- Assisted the Undergraduate Marketing Manager in building strategic marketing campaigns with the purpose of achieving annual enrollment goals.
- Casted vision and collaborated with Copywriters and CRM Specialists to develop messaging for the Online Bachelor’s audience across multiple media: email, social, print, web, and advertising communication under the direction of and in collaboration with the Undergraduate Marketing Manager.
2021 — 2022
Costa Mesa, CA
- Facilitated community events, youth skills camps, and meet-and-greet opportunities for fans and team players, leading to a 15% increase in ticket sales and a 10% increase in season ticket holder retention.
- Coordinated community relations game day operations including executing in-game activations, field presentations, and managing volunteers, resulting in a 15% increase in fan satisfaction and 10% increase in fan engagement.
- Monitored the teams’ community relations social media accounts with over 1 million followers, developing engaging content and interacting with users to foster a positive and active online community.
2021 — 2021
Newport Beach, CA
- Organized and managed social media channels.
- Contributed content ideas around social media and marketing strategies while also discussing tactics.
- Assisted with the design and creation of marketing materials on social and web.
2020 — 2021
2020 — 2020
remote
- Managed social channels and editorial calendars and developed and executed social media strategy.
- Designed social graphics and infographics for social channels.
- Monitored and analyzed social data/metrics to provide insights.
2020 — 2020
Fullerton, CA
- Produced engaging and visually appealing short-form video content for social channels.
- Collaborated with cross-functional teams to conceptualize, storyboard, film, and edit promotional videos, event highlights, and alumni success stories, effectively conveying the association’s messaging.
- Analyzed video performance metrics and viewer feedback to iterate on content strategies, enhancing the overall effectiveness of the association’s digital storytelling efforts.
2018 — 2019
Fullerton, CA
- Developed and executed marketing campaigns for university athletics events
- Organized and coordinated promotional giveaways and contests to increase fan engagement and brand awareness.
- Collaborated with designers to create print and digital marketing collateral.
Volunteering
2016 — 2017
Game Director at AWANA
Fullerton, CA
Developed and implemented engaging and age-appropriate games for weekly AWANA meetings, resulting in increased participation and enthusiasm among children ages 3-12. Supervised a team of volunteers to ensure the smooth operation of game time, including training, scheduling, and providing feedback to volunteers. Managed the AWANA game budget and coordinated the purchase and maintenance of game equipment, ensuring that all materials were safe, functional, and age-appropriate.
Education
2014 — 2020
Certifications
2023
UX / UI Design from University of California, Irvine Division of Continuing Education