I worked with the teams in Tokyo and Singapore, creating immersive experiences for Procter & Gamble while ensuring their successful implementation. I also helped establish design concepts for pitches and define the visual language for digital products in the Asia-Pacific market.

At Hello Monday I worked primarily with the team at Google crafting digital-first interactive experiences, defining the look and feel and elevate the user experience across a suite of products and services. I also helped creating visual identities, shaping the user interface and define design guidelines for upcoming brands.

At Huge I was focused on building digital experiences for the Asia-Pacific region with Procter & Gamble. I got a chance to work on large-scale digital products while also developing new concepts for emerging brands. I was responsible for defining the visual language, concepting, prototyping digital experiences and create design systems.

Nanilani is a Japanese branding and experience design agency who works as a creative partner with clients such as Adidas, Rakuten, Universal Studios, All Nippon Airways, Jins, Casio and Softbank. I was responsible for the conceptualization and design execution of campaigns and projects. Additionally, I’ve helped fostering diverging perspectives within our design team by bringing new design inputs from the western design culture.

At BY I worked alongside a team of designers, developers, copywriters and account services to create visual designs and interactive experiences for brands such as FOX, National Geographic, 24 Kitchen and Honda. I also helped creating engaging and creative content for social media platforms.

Following a few internships, I started my first full-time role at Ray Gun creating advertising campaigns for Nintendo and Durex. I worked across print, digital, TV and helped shape the look and feel of seasonal campaigns. Having a background in illustration, I was also involved in storyboarding and character design projects.

During my Design Degree, I joined the team at Young & Rubicam to learn and help create storyboards to effectively communicate ideas for advertising campaigns and TV commercials for brands such as BMW, Compal and Caixa Geral de Depósitos. I also assisted in a few post-production projects.

The Shophouse is a side project I’ve worked on at Huge, with the goal to share everyone’s favorite food places in Singapore. Being a mixed cultural nation, there’s a wide range of restaurants specializing in cuisines from all around the world. Food in Singapore is viewed as a crucial element to the nation’s identity and for many as a pastime.