About
I'm a partner at design and technology studio Bakken & Bæck.
I'm the founder and editor of TRANSCRIPT magazine (together with Daniël van der Winden).
I also write essays and used to design and make films.
Projects
We brought Sierra’s conversational AI to life with a scalable website that unpacks their product and platform, as well as the groundbreaking technology behind them both. I was responsible for the (creative) strategy.
For this self-initiated research project, we assembled an internal team of machine learning engineers, designers, developers, writers, and researchers, who collaborated with machine learning researcher and resident Claartje Barkhof to develop interactive ways for exploring the possibilities and complexities of generative machine learning. Together with Amelie Dinh, I wrote the research essay.
As Carbo Culture was breaking ground on its newest carbon removal facility in Finland, we provided a scalable brand identity and website to help them evolve into the next phase. I was responsible for the (creative) strategy.
Involved in the early stages of the project – a joint venture between Bakken & Bæck, Orkla and Æra – I led the strategy from BB's side.
In close collaboration with the SPACE10 team, I led the strategy for Circle—a digital design solution enabling small businesses to design, experience and explore their tailored spaces in mixed reality, accessing the IKEA business range through a circular rental model.
Helped organise the 2018 edition of the one-day conference, taking place at De School in Amsterdam.
Side Projects
A publication I've created together with Daniël, TRANSCRIPT is a record of things—of hard conversations, falling objects, and pointless pilgrimages.
We designed, edited, wrote for and published issue one over the past few months. It contains a poem, a travellogue, a story and an essay, alongside beautiful visuals.
Issue two just went to print, and will appear in Dec '25.
Speaking
In this (highly visual) talk, Amelie and I explored what it means to communicate AI today. We scrolled through the stories, metaphors and visual language at the heart of how we talk about AI, asking: what is the narrative landscape in which we are developing this technology? What does this context allow for, and what does it preclude? And what is our role, as designers and creatives, in crafting AI narratives?
I read an essay on windows as part of Seanchoíche, a storytelling night in Amsterdam, on the theme of “Belonging”, which took place on Nov 23, 2023 in Murmur. The foundation for this essay was developed during Open Set Lab: Memories of the Future programme, 2017.
Talk on dance in film as an introduction to a showing of Pablo Larraín’s ‘Ema’.
The metaverse, web3, generative AI — today’s tech hypes seem to boom and bust faster than ever before. Together with MSCHF’s Niek Dekker and hype researcher Gemma Milne, we took a break from the churn, and reflected on the shape, nature and influence of hype itself. Apart from organising the event, Amelie Dinh and I took the audience on a stroll through tech hypes past and present, looking not for truth or proof or broken promises, but for the rhetorical turns that allow tech hypes to build.
Lecture on dreaming and the digital in 24 hours of darkness.
Together with Tobias Bæck, I gave a talk on belonging at Bakken & Bæck as a foreword for an interview with Hillary Clinton at the Gender Equality Conference at BI.
Writing
Essay on balloons for art platform The Couch.
Essay on type and reading.
Short story (NL)
MA thesis on the animated GIF.
Contact
Teams
