About
An experienced Interdisciplinary Product Designer 👋 , with a passion for all things digital and a history of creating outstanding digital experiences for various industries. I combine design skills with technical knowledge to deliver quality work. I excel in team-based, fast-paced settings, handling projects from start to finish with attention to detail and a passion for innovation.
SKILLS- End-to-end Product Design, Design Systems, Project Management, User Research, Visual Design, Branding & Identity, Wireframing & Prototyping, Presentation, Sketching & Illustration, Usability Testing
TOOLBOX- Figma, Webflow, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Midjourney, Blender, Spline, Jira, Slack, Notion, Whimsical
Work Experience
Led the Design and Design Strategy for B2B Insurance Claim support (Nova’s core offering).
Working on complex challenges such as:
Planning, creating and launching core features- Magicfill AI, Claim Guides, Stepathon & Wearable integration, login experience, employee onboarding etc., that had direct impact to business growth and client aquisition/ retention.
Updatation, maintainance and creation of new designs, webpages, etc. of the official Novabenefits Website on Webflow.
Measuring & assessing feature performance on Posthog with page analytics (Conversion Rate, Bounce Rate, Engagement Rate, Heatmaps, Session Duration, Page Views, Exit Rate, ). Analyse captured user sessions & user flows to identify common pathways, bottlenecks, or drop-off points that may affect user experience.
Set-up a Design Research practice within the company and maintaining the design system.
Creating brand design collaterals for new product features such as sales deck slides, social media posts, emailers, feature launch videos, etc.
Mentored and supported other designers on the team.
Designed end-to-end interfaces and experiences of Reliance Jio’s e-commerce products and Fynd Platform. I've successfully led the design development of products from 0 to 1. Have worked in impossibly tight deadlines and have been the 'Directly Responsible Individual' for various other design projects that came across. Majorly led and contributed to products namely- Reliance Swadesh marketplace, Fynd Platform and JioMart Partner.
Part of the early stages of Customer Experience Research (CXR) Lab at Fynd. Coming up with early stage concepts & decks for various product ideas utilizing new technologies such as generative AI, mixed & extended reality, TV Commerce, etc.
Fynd Platform- Fynd Platform is a storefront creation platform for businesses to create their own online stores and sell products and services. Extensions are additional pieces of softwares that can be installed on a Fynd Platform Store to extend its functionality and add new features.
I led the creation of numerous Fynd Platform Extensions, taking ownership of the deliverables from design to development.
Crafted digital experiences for Reliance Jio Storefronts such as-
Swadesh(Reliance Jio)- Swadesh is an e-commerce platform that sells authentic handloom products that is co-created and curated by Reliance. I was responsible to create the end-to-end interface and experience of the entire website for both web and mobile, design system, the component library and visual design.
JioMart Partner (HoReCa)- Assigned partial responsibility for Jiomart Partners (HoReCa) a B2B ecommerce platform which has more than 20 lakh merchants onboard and sells Kirana products in bulk. Created impactful designs by brainstorming, researching, and designing the features. Some of the main features are Credit facilities, Multi user etc.
Designed the back-end extensions of multiple extended features & was resposible for the designing and shipping of these software extensions.
Created online ad campaigns for prominent brands such as Kotak life, Kotak wealth, Nykaa, MPL and others. Additionally, played a pivotal role in refining the brand identity and visual aesthetics of Kapiva.
Designed apparel prints and graphics for menswear and kidswear category.
Designed apparel prints and graphics for ‘Manish Arora’s spring summer collection 2021’ and their retail clothing lines and merch., worked closely with the head designer to plan, ideate, design and execute the season’s complete clothing line