About
I design award winning payment experiences at Vyne.
Over the last three years I've grown in my role from product designer to head of product design, where I've focused on making our product suite feel intuitive, polished and easy to use. I'm currently leading our product design team which includes our core payments experience for merchants (B2B) and consumers (B2B2C).
Previously I was a UX/UI Designer at 2dots, a design studio and have worked on B2C client projects for Grab & Wayboz and startups.
Projects
I designed one of the most significant new products to Vyne, which aimed to expand and increase the revenue mix by 10x in the first year after launch.
Our team designed an automated way to help the business reduce operational costs & unlock revenue faster. Currently 85% merchants sign up and use our payment services with minimal manual intervention.
Work Experience
I lead the design team for our core payment suite that includes web and mobile apps, website, internal tools and more. I report to executives and manage multiple large-scale projects. I took the product from 0 → 1 as the sole designer and put together a structure for the design team to grow.
Projects
🏁 Designed the onboarding experience to help the business unlock revenue faster. Currently 85% merchants use this product and we reduced the time to onboard from 42.8 days to 14.7 mins.
⬆️ Led the entire product design lifecycle including design sprint, roadmap, user flows, specs (co-led with PM), design language and sales prototypes.
🎨 Established a platform design system components and processes for multiple Java Script libraries that made design 2x faster.
👨👨👧👧 Managed a team of designers and shipped a website redesign, web app and marketing assets for merchants.
🎢 UX Design
Product Strategy • User flows • Rapid prototyping • Interactive flows • Heuristic evaluation • Survey • System evaluation • Design Systems
🔎 UX Research
Data analysis • Task analysis & personas • User interviews • Usability testing • A/B Testing • Multivariate testing • Cognitive walkthrough
🧩 Collaboration
Organise design sprints & workshops • Facilitating design crit • Collaborative problem solving • Cross-functional problem solving
📢 Soft skills
Detail oriented • Self starter • Communicative
💻 Tools Figma • Miro • FigJam • Notion • Looker • MixPanel • Jira • Shortcut • Adobe Illustrator
Development
HTML/CSS
Projects
Designed a property investment management mobile & web app to help small real-estate investors focus on the right metrics and increase their ROI.
Focus: Visual identity • Concept Development • Responsive web app design • Prototyping • Landing page • Brand guidelines • Design Systems
Worked with a cross-functional team of product designers and engineers to deliver a native mobile app that allows the community such as drivers and delivery partners to contribute to maps, collect POIs and other rich data like street imagery, street names and more for an additional income.
Focus: Interaction design • User interface • User experience • Responsive mobile app design • MVP
Education
Certifications
Cert ID 1059929
• Visual skills of interface design
• Typography, Colours, Layout techniques
• Design Systems, Tactics, Interface Elements