The AI Foreign Teacher courses represent an innovative attempt by Liulishuo in the core algorithm sector, introducing an adaptive mobile English classroom for the first time using smart AI technology. To enhance this new teaching model, we incorporated an AI-based virtual foreign teacher avatar. However, the initial UI visual design failed to effectively convey the core concept of the AI course. Therefore, we need to develop a new visual UI language that clearly communicates this concept and ensures it meets the needs of both domestic and international markets, attracting global users. In the design, we opted for a modern and minimalist style to highlight the cutting-edge and innovative nature of AI technology, aiming to satisfy the aesthetic preferences and usability habits of users in different markets.

With the product undergoing a comprehensive revamp, the existing website fell short in terms of information architecture and visual presentation, failing to meet the new requirements. The website lacked a clear representation of learners' current status, making it inefficient to convey the product's core values to potential users, resulting in difficulties in attracting new users. Additionally, the overall visual style of the website differed from the upgraded product image, leading to an inconsistent brand experience for users.

To attract potential users and optimize the website experience, we employed a scenario-based approach, showcasing users' relaxed and enjoyable learning states while using the product, allowing visitors to directly experience the joy and effectiveness of learning. Through concise and refined copy and visual elements, we clearly communicated the product's core selling points and advantages. Simultaneously, by integrating brand visual language and interactive effects, we provided an in-depth explanation of the "input-output" learning philosophy advocated by the product, enabling users to fully comprehend the forward-thinking and practical value of this approach.

• Responsible for the user experience design of the Minecraft community, analyzing the game's core features and audience characteristics. Designed product experience strategies that align closely with the game's world view and gameplay elements, incorporating derivative features and attributes.

• Participated in the design of Duowan's K12 educational products, including the Ancient Poetry Dictionary and Quick Dictionary projects.

• As the UI design team leader in the UED department, led a team of 7-8 members. Managed work allocation, quality control, and progress tracking. Organized design review meetings, provided feedback and guidance, and developed team members' professional skills and career paths.