About
Hello! My name is Mayra, and I'm a Brooklyn-based Product Designer and Illustrator. With years of experience in different areas of design, I've worked with visual identity, branding concepts, and editorials, which has helped to hone my skills in the visual design aspects of the job.
Five years ago, I shifted my focus to digital products and services, diving into e-commerce, apps, mobile, and web design, allowing me to blend creativity with functionality, making user experiences my top priority.
My background covers a range of industries, including entertainment, ticket sales, and consumer goods. This exposure to B2B and B2C companies has made me a versatile designer who can adapt to different scenarios.
I thrive on collaboration, so I can bring a strong sense of teamwork to the positions I work with.
Side Projects
llustrated project intitled "Redesigning Dyslexia" for Design Management and Cultures undergraduate course from London College of Communication.
Work Experience
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Increased revenue by 15% by utilizing market research analysis and user journey mapping to design customer-centric products.
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Facilitate brands and services using UX research, journey mapping, style guides, brand guidelines, and prototype testing. Project here: <immayra.com/projects/find-…>
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Received recognition from senior leadership for staying ahead of design trends and incorporating AI-related technologies, resulting in increased client satisfaction.
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Successfully managed multiple responsibilities while creating a personal website in 4 months, demonstrating strong time-management and organizational skills.
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Contributed to end-to-end project execution for three initiatives, resulting in enhanced user experience and a 15% increase in user engagement.
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Boosted Autos category by 60% through effective utilization of design, collaboration, and management tools such as Figma, Hotjar, Maze, User Testing, Online Surveys, Zoom, Principle, Photoshop, Confluence, Jira, and Asana.
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Led moderated and unmoderated user research, A/B testing, and prototyping, leading to 3 promotions in an 18-month tenure and 30% growth in user engagement.
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Elevated junior designers' understanding of research methodologies, resulting in a 40% decrease in design revisions and faster product launches.
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Successfully drove evolution of auto-paid products, resulting in a 15% to 70% surge in purchase and utilization, generating significant revenue for the business.
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Collaborated with cross-functional teams to redesign existing products, resulting in 50% decrease in production costs and 20% increase in customer satisfaction.
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Streamlined product development process by 30% by implementing user-centered design strategies amidst pandemic challenges, resulting in timely delivery for the entertainment industry.
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Enhanced safety for customers by incorporating safety features into mobile app and physical experiences, leading to increased comfort and trust.
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Increased revenue by reopening cinemas and theaters 5 months ahead of COVID relaxation timeline thanks to market research and user feedback.
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Successfully mitigated over 10 million reais in financial losses for 50+ entertainment companies in 2021, resulting in significant cost savings.
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Contributed significantly to the establishment of company's design system, leading to a 20% reduction in design time and improved consistency across products.
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Collaborated with cross-functional teams to ensure timely and high-quality project delivery, resulting in a 15% increase in client retention and referrals.
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Led successful end-to-end project for Print Love app, resulting in 10k+ downloads & improved UX. Link here: play.google.com/store/apps/det…
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Revamped the visual identity of Earth Charter in just five days, resulting in a 15% increase in brand awareness and recognition.
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Facilitated smooth communication and feedback exchange among team members, contributing to successful project delivery.
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Facilitated workshops with stakeholders and peers to align UX research insights with business objectives, resulting in a 50% increase in product feature performance and improved branded guidelines.
Education
Bachelor's Degree in Graphic Design.
3.2 GPA.
Bachelor's Degree in GraphicDesign with habilitation in visual communication. (Unfinished)
4 GPA.
Certifications
Professional Development: Design and Visual Communications course.
