A Web3 education platform empowering developers to create top-tier dApps.

• Oversaw design and product initiatives, aided and unblocked engineering and marketing teams.

• Collaborated with leadership to define roadmaps and strategies.

• Successfully launched on Product Hunt, achieving a top 4th ranking for the day.

A US-based online store that offers personalized shopping advice from experts.

• Developed dynamic checklist feature that improved expert behavior and resulted in a 2.8% increase in conversion rate for a revenue category generating $4.3M.

• Conducted thorough UX audit to identify multiple issues in the acquisition funnel.

• Proposed better solutions to improve user experience and increase conversion rates.

• Created prototypes at lightning speed to keep everyone aligned, reduce meeting hours, and successfully collaborate with stakeholders across multiple time zones.

Arguably the top Indian online tutoring platform that provides live interactive learning experiences between K12 students and teachers.

• Designed a new search system and improved the architecture of the content library, navigation, and experiences for video/text content consumption and post-consumption, leading to enhanced discovery and engagement.

• Contributed to an 8x increase in user acquisition and retention, as well as a remarkable 79.8% revenue growth for FY22.

• Enhanced the free trial experience, resulting in improved lead quality refinement and a 7% increase in conversion rate.

• Played a key role in hiring and building design system.

One of the top fashion and lifestyle platforms in Indian e-commerce.

• Played a key role in the design refresh of the mobile app, which entailed transitioning from a fashion
  brand to a fashion aggregator and accommodating more than 250,000 styles of curated collections
  from over 1,400 national and international brands.

• Identified critical touch-points in the user journey and implemented triggers & features for mobile app
  downloads on the website, resulting in a more than threefold increase in monthly app downloads from
  0.6 million to over 3 million.

• Implemented a game-based discount system called "Spin the Wheel" for low-average basket value ABV
  customers, resulting in a 36.6% improvement in upselling.

• Co-created a competitive and incentivizing method for cross-selling, named Top Shopper, that targeted
  the top 6.5% high-value purchase users during the Big Bold Sale 2021 July quarterly event.

• Resulted in completing 0.5 million orders per day for the first time.

• Ajio's contribution increased to 25% of the overall apparel business of
  Reliance Industries, with a total of 45 million orders in FY21.

• Contributed to hiring and scaling the design team to three times its
  original size.

Mobile Community App and Payments Platform

• Played a key role as a founding member and designer in designing
  and scaling the product from ideation to launch.

• Developed a user-friendly and visually appealing mobile community
  app and payments platform for nonprofits, faith-based communities, and businesses.

• Created compelling pitch decks and provided inspiration to the team
  with innovative design solutions, contributing to the successful
  fundraising efforts of the company.

• Successfully contributed to the company's growth, resulting in the
  acquisition by Kitcod YC21.