Cortex is a 360 creative studio creating bespoke advertising & marketing work within fashion, lifestyle, music & events. I joined the co-founders early to build their brand, community, and agency.
Cortex is rooted in its creative community.
I joined co-founder Benji Reeves (now Senior Creative Producer at Hypebeast) first as a Social Media Manager, but my role evolved as I took the lead on projects across brand, community, and design over a number of years.
I cultivated our community across digital and physical channels through content, campaigns, activations and live events. Our strategy was grounded in championing creatives, giving them a platform to showcase their work.
Brand Identity
I helped take Cortex’s brand through many evolutions. We invested heavily in experimenting with different visual styles, leading up to a full re-brand led by designer Pana Roux. We always wanted Cortex to represent freedom, expression, creativity and the future.
Community Management
Cortex is rooted in its creative community. I was tasked with cultivating this diverse community across digital channels through content, campaigns, activations and live events. Our strategy was grounded in championing creatives, giving them a platform to showcase their work.
Pitch Design
I created bespoke pitches for clients in for fashion, music and lifestyle brands. Our clients include Kickers, New Balance, Thom Browne, Sports Direct, Sony Music, Ellesse, Napajari, Stone Island, Bestival, Arc’teryx UK and more.
Launching Cortex Agency
Together we launched Cortex Agency, a management division of Cortex. This gave us an opportunity to work with members of our community on a closer level, helping to develop their careers as professional artists. I helped us launch the agency and define our unique identity, designing assets for across socials.
Highlights:
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Managed social media & community engagement
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Led brand identity and designed all brand assets
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Designed pitches and treatments for client projects
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Hosted a community panel talk event in London
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Launched Cortex Agency management wing