I joined Anyways Creative on a 3-month contract to help Converse launch its first city-specific social media account and position it's brand as an authentic voice of progress in London’s creative industry.
It's Nice That had been a staple of my creative nourishment throughout my early career. To get to work in The HudsonBec Group was a real honour. I snapped this whilst waiting for my interview, not quite believing I was amongst the minds that had created the platforms and content I benefited so much from.
Converse came to Anyways with the need to add a layer of community to their London-based brand initiatives. I was brought onto the project as Community Manager where I focussed on cultivating Converse’s position as a voice of progress across London’s creative community.
Community Growth
We helped Converse establish its first city-specific Instagram account, building a local network of 15,000 creatives.
Our community strategy was grounded in championing creative voices, featuring London’s up-and-coming and established creatives, funding their passion and bring dream collaborations to life.
"As well as giving Converse a central point to celebrate, and connect the Spark Progress projects, the account also gave us the chance to work with and commission Londoners in a variety of ways. It extended the brand’s focus in the capital, serving as a place to give Londoners a voice, a platform, a chance to show the world how they see their city." - Anyways
Community Activations
Whilst looking after @converse_london we aligned with a number of product launches and events to bring opportunities to our creatives.
We brought the community down to Converse Reimagined, an event in partnership with Browns featuring the collaboration between Converse and designers Feng Chen Wang, Koché and Faith Connexion. Our community took part in live styling sessions, customised t-shirts, listened to a panel talk with the designers. They also got to see Celeste perform an intimate show.
We also attended Converse Renew, celebrating the Renew Canvas made from recycled plastic bottles. Here we captured Lava La Rue and Nayva hosting a community upcycling session where our community brought their old clothes and gave them a new lease of life.
I was either on the floor capturing content, liaising with photographers, or live-editing and posting in a quiet (or busy) corner somewhere. In some cases the upper floor of a warehouse - you just never know where fashion will take you!
Full project breakdown here
Highlights:
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Helped grow @converse_london to 15,000 followers
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Created content on-site with live approval & turnarounds
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Edited content (still & video) using the full Adobe suite
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Helped organise partnerships with London-based creatives
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Managed the day-to-day posting and engagement of the account
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Presented social media metrics weekly to report on performance