Semeon Hrozian
Senior Product Designer in San Francisco
About
Multidisciplinary designer crafting impactful, intuitive experiences across mobile and web platforms. Specializes in conceptualizing and delivering accessible end-to-end products, driven by user research and data. Passionate about design perspective and aesthetic that drive growth, and deliver measurable outcomes.
Projects
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Designed and launched CleanMy®Phone, a Red Dot and UX design award-winning app recognized for user experience and innovative interface.
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Co-own the design process, collaborating closely with product managers, engineers, UX writers, and researchers to ensure alignment with strategic goals and flawless execution.
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Defined end-to-end workflows, creating scalable design systems and user flows optimized for global markets.
Mentored junior designers, fostering a culture of continuous learning and feedback. -
Conducted user research and usability testing, implementing iterative improvements to refine product experiences.
Faster music video editor. Two-level timeline Interaction with all types of content. Intuitive volume curves. Lots of micro interactions.
Concept > prototype > design > launch
Clear the mess and get a tidy photo library that’s a pleasure to view.
Concept > prototype > design > launch
Add to photos/video duotone effect.
Concept > prototype > design
Easy choose and set up collections of wallpapers. Automatically roll every day or month.
Concept > prototype > design > launch
Manage storage in one place. Cleanup trash before ejecting.
Concept > prototype > design > launch
Securely archive/unarchive files with AES 256 passwords.
Concept > prototype > design > launch
Redesign and allegiant with ios/web products
Online theater. Delivered movie, tv shows and serials to web, iPhone and iPad and smart tv platforms
Concept > prototype > design > launch
Side Projects
Citadel ID helps businesses quickly find and get information about users’ financials.
I redesigned the brand identity and developed a cohesive visual communication strategy, resulting in enhanced user engagement and a 15% increase in signups.
Web browser for work. Find and add new apps, settings for apps, navigation panel.
Designed a core user experience for adding, setting up, and managing apps within the product, streamlining workflows and enhancing user satisfaction.
Awards
CleanMy®Phone by MacPaw won the International UX Design Award 2024 from the International Design Center Berlin (IDZ) for its outstanding user experience.
CleanMy®Phone by MacPaw has won the prestigious Red Dot Design Award: Apps & Interface
CleanMy®Phone by MacPaw has won the prestigious Red Dot Design Award: Interface and User Experience Design
Gemini Photos by MacPaw was recognized as the #2 Mobile App of 2018 by Product Hunt. I led its design from the ground up, crafting an intuitive user experience to help users effortlessly declutter their photo libraries. Working closely with cross-functional teams, I ensured the design met user needs while reflecting MacPaw’s innovative brand. The app earned global acclaim for its simplicity, functionality, and aesthetic appeal.
Gemini Photos by MacPaw earned recognition from the Ukrainian design community for its outstanding aesthetics and user experience. I led the design, crafting not only a 0-to-1 product but also an interface and visual identity that resonated deeply with users and design professionals alike.
Work Experience
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Designed and launched CleanMy®Phone, a Red Dot and UX design award-winning app recognized for user experience and innovative interface.
-
Co-own the design process, collaborating closely with product managers, engineers, UX writers, and researchers to ensure alignment with strategic goals and flawless execution.
-
Defined end-to-end workflows, creating scalable design systems and user flows optimized for global markets.
Mentored junior designers, fostering a culture of continuous learning and feedback. -
Conducted user research and usability testing, implementing iterative improvements to refine product experiences.
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Conceptualized and designed CleanMyDrive² and Wallpaper Wizard², Encrypto, enhancing user engagement through modern visual and interaction designs.
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Led efforts in design system creation for cross-platform products, ensuring consistent user experiences.
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Conducted data-driven user flow optimizations to meet diverse user needs across web and mobile platforms.
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Re-envisioned the core mobile experience for millions of users across Europe, enhancing engagement by 20% through optimized user flows and cohesive design language.
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Partnered with engineering, product teams and executives to create a scalable design solution that met the users needs and business goals.
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Set the design foundation for the mobile and SmartTV platforms, contributing to a 7x growth in unique users.
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Designed responsive and accessible web and mobile interfaces that prioritized usability, simplicity, and cross-platform consistency.
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Focused on technical feasibility and user experience, ensuring product quality aligned with client goals.
Education
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Acquired a deep understanding of art principles, typography, and color science, laying a strong foundation in design theory and application.
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Applied theoretical knowledge through hands-on projects, refining practical skills and bridging the gap between learning and real-world execution.
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Achieved recognition for excellence with an award for the best diploma project, showcasing commitment, growth, and creative innovation.ation.