Iga Kowalczuk
Product Design and UX Research in Berlin / Copenhagen, She/Her
About
Over the last 10+ years I drove product design initiatives from ideation to delivery across industries (like Pharma, Energy, Public Sector, Aviation, Entertainment, Marketing, HR) at companies like Boston Consulting Group and in startups like Airteam GmbH.
In the age of AI, my mission is to make AI experiences easy and accessible shaping the new co-intelligence paradigm towards a human-centered and safe approach.
Work Experience
BCG X is the tech build & design unit of Boston Consulting Group, combining advanced tech knowledge with ambitious entrepreneurship to drive innovation at scale.
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Applied strong expertise in user-centered design principles on cross-functional teams incl. designers, subject matter experts, data scientists, developers, and business consultants
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Planned and executed UX research initiatives, presenting synthesized outcomes and de-risking strategic product decisions
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Created custom user interfaces for complex AI products like scheduling and trading optimizers, yield optimizers, performance trackers, and disruption managers – significantly enhancing enterprise efficiency and UX
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Collaborated closely with product managers to ensure optimal feature prioritization, road-mapping, and seamless implementation
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Maximized design and front-end development efficiency by building and maintaining on-brand design systems
Airteam Aerial Intelligence GmbH specializes in B2B SaaS leveraging AI and computer vision to support the roofing and solar planning industries with actionable surveying data.
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Designed custom user interfaces for the core product involving a 3D viewer and a complex data exchange manager
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Significantly enhanced revenue and customer experience by monitoring the impact of strategic design decisions on the company’s KPIs
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Established a backlog management process ensuring optimal feature prioritization and reducing development waste
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Maximized efficiency of the design and front-end team by building and maintaining an on-brand design system
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Oversaw the branding and content strategy of the company’s website
Sektgar (now Superlive) creates unique events for Berlin businesses, including Google, BCG and CeeCeeBerlin.
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Managed projects at Berlin's key event venues from ideation to premiere, ensuring smooth operations, excellent results and timeline compliance
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Turned complex ideas into impactful storytelling improving sales and stakeholder support
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Delivered detailed designs for production improving efficient execution
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Art Directed projects (new media installations, traditional set design and communication materials) aligning with client’s brand identity
Emarsys is a purpose-built platform that helps marketers build, launch, and scale personalized cross-channel campaigns that produce rapid measurable results.
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Boosted targeted marketing by shipping data-driven campaign design
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Ensured brand consistency by maintaining strict brand guidelines
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Improved design team efficiency by streamlining processes and using Atlassian tools to optimize workflows
Volunteering
Effectively inspired and helped peers with portfolio reviews, career planning and dealing with design and project management matters on their daily job.
Certifications
Proven proficiency in advocating for and applying human-centered design principles within a cross-functional team. Having a strong foundation in design theory and practice incl. mixed methods UX research iterative digital design and usability testing.
Demonstrates an intermediate understanding of the Scrum framework, and how to apply it to maximize the value delivered with a product.
Proven knowledge in applying human-centered design principles in mixed-reality applications as well as practice in designing, prototyping and testing them.
Capable of leading a team to create and test new product concepts in only 4 days.