Hugo Felix

Hugo Felix

Product Designer in Portugal 🇵🇹 / Remote 🌍


Hi, I'm Hugo! 👋

I'm a digital product designer with over 7 years of experience working with Prezly, a SaaS company transforming PR and media relations. Originally from Portugal, I began my career in industrial design but found my passion in digital experiences.

My journey includes founding EzyCities, developing "workshops in a box" at Workshoped, leading design at Infinitebook, and designing websites for Nomad Legacy. Additionally, I freelance from "My Super Studio" (my home desk), helping companies like, Picma, and improve their online presence.

I also maintain a blog on Medium, sharing my work and interests. My story is a mix of pixels, trial, and error, and a passion for creating exceptional designs that users love.

Work Experience

2019 — Now
  • Conducted user research to identify areas for improvement, leading to successful wireframing and prototyping of new features.
  • Led small developer teams in project execution, ensuring adherence to high-quality design standards.
  • Designed and implemented site themes, adopted by over 70% of users, resulting in improved user engagement.
  • Contributed significantly to the overhaul of plans and upgrade features, increasing upgrades by 6%.
  • Started and fostered the creation and adoption of a Prezly's design system
2016 — Now
Founder & Product Designer at My Super Studio
  • Established and managed My Super Studio, focusing on freelancing and side projects in Branding, Marketing Design, and UI/UX.
  • Fostered collaborations over 7 years with renowned companies including, YellowRoad, Geridoc, and to enhance their digital experiences.
2019 — 2020
  • Conducted user research and collaborated in designing comprehensive user experiences.
  • Created engaging social media content, newsletters, and copyright materials to bolster brand awareness.
  • Worked with a diverse clientele including retail, healthcare, e-commerce, and real estate sectors.
  • Collaborated with companies like Sandra Ribeiro, Stock Off, MRolo, and Zero Waste Travel to deliver tailored design solutions.
2017 — 2020
  • Founded Workshopped, a spin-off of Ezycities, as an online shop selling “workshop boxes” with materials and instructions for learning new skills at home.
  • Successfully led Workshopped to growth, culminating in its acquisition in 2020.
  • Pride in the continued success and growth of Workshopped post-acquisition.
2018 — 2019
  • Spearheaded the creation of new notebook editions and covers at InfiniteBook, driving product innovation.
  • Developed engaging social media content and newsletters for InfiniteBook.
  • Designed custom web pages catering specifically to special campaigns.
  • Played a key role in conceptualizing and launching the “Genius” collection, one of InfiniteBook’s most successful product lines.
2015 — 2017
Founder & CEO at EzyCities
Portugal / The Netherlands
  • Launched EzyCities as my first venture into entrepreneurship, leading a team of 6 in building an online platform for booking homemade experiences.
  • Gained invaluable experience in design, managing all design aspects of the platform.
  • Secured investment from a Dutch fund and earned a nomination for a United Nations award in Portugal.
  • Though the venture did not succeed, it provided invaluable learning experiences and insights.


2021 — 2021
Digital Product Design Management Workshop at EDIT Disruptive Digital Education
Porto, Portugal
  • Participated in an immersive workshop alongside expert tutors and industry professionals.
  • Gained insights into product management, analysis metrics, and methodologies for developing user-centric digital products.
2019 — 2020
User Experience & User Interface Design at EDIT Disruptive Digital Education
Porto, Portugal
  • Completed a UX/UI Design course involving practical projects and prototyping.
  • Fine-tuned design decisions through hands-on experiences.
  • Attended theoretical classes, workshops, and sessions with guest speakers, enriching my UX/UI design skills.
2009 — 2012
Bachelor in Industrial Design at ESEIG Superior School of Management and Industrial Studies
Porto, Portugal
  • Undertook an Industrial Design course that evaluated learning through hands-on projects, formal tests, and exams.
  • Participated in Portfolio Weeks, presenting work to a jury and receiving constructive feedback.
  • Developed vital skills in exhibiting work, delivering presentations, and communicating ideas effectively.
2005 — 2009
Product Design at Soares dos Reis, Specialised Arts School
Porto, Portugal
  • Pursued an Artistic Specialization, focusing on building visual culture and critical creative thinking.
  • Specialized further in Product Design, honing aesthetic, communication, and creative skills.
  • Mastered creating 2D and 3D projects with an understanding of materials and execution processes.



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