Spearheaded marketing and branding initiatives for Gain Ventures, establishing the company as an emerging player in the Web3 and blockchain sector.
Developed targeted campaigns, attracting clients and investors, leading to a substantial increase in business opportunities and partnerships, onboarded 2 clients within the first 3 weeks.
Conducted market research, collaborating with the stakeholders, and refined the company's value proposition to drive growth and innovation.

Led the creative direction and rebranding for Doge Pound, the leading Web3 dog brand with NFT collections on the Ethereum blockchain, with a goal of supporting dog shelters in East Africa.
Developed a branding booklet that streamlined visual elements and brand guidelines, improving brand recognition across social media platforms including Instagram, Discord and Twitter.
Actively engaged with the Doge Pound community, resulting in a 27% increase in user-generated content and a rise in community satisfaction ratings.
Collaborating with AMGI Studios, producing user-centric UI designs for the Doge Pound Questing Game.

Research Assistant for Innovation and Cryptoventures under the guidance of Prof. Campbell Harvey.
Curated content and infographics for a course on Coursera, in collaboration with Duke University.

Executed strategic market research to identify target markets for NatureServe Explorer Pro, influencing adoption by 11%.
Developed segmentation strategies to identify specific clients to market to within each client segment.
Analyzed potential competition, pricing, and delivering reports on market sizing, segregation and positioning.

Spearheaded market research and analysis to identify emerging opportunities in the NFT DEX (GameFi & Art) space.
Initiated 2 marketing campaigns and negotiated strategic partnerships to grow customer acquisition and revenue by 35%.

Supervised a team of 4 in executing marketing initiatives to elevate product adoption by 29%, using STP analysis.
Conducted market research to identify trends in the insurance sector, improving customer segmentation by 17%.
Planned & implemented 6 marketing campaigns, tracking analytics using Excel & Tableau, bettering the reach by 114%.
Curated over 30 pieces of targeted advertising content using Photoshop to increase visibility, boosting sales by 21%.

Led a team of 5 individuals to establish and sustain partnerships with 70+ foreign entity partners around the globe.
Virtual Professional Program development during the pandemic by defining strategy, roadmap, and requirements of the product, completing 7 talent acquisition projects, and growing revenue by 22%.
Designed 5 informational booklets, brochures, posters, and social media posts using Adobe Suite, Canva, and Figma.

Relevant Coursework: Business Analysis, Managerial Economics, and Financial Accounting