• Led a team of 4 designers through the end-to-end participatory design and research of a web and mobile-based ordering portal for custom surgical implants.

• Conducted online participatory design sessions and in-person interactive workshops with surgeon and clinical engineer partners to identify needs and cater platform to 5 distinct user groups.

• Collaborated on a daily basis with R&D directors, technical product owners, engineering leads, and other business stakeholders to plan, prioritize, and implement designs using Agile methodologies.

• Secured VC funding by owning the design of MVPs, interactive Figma prototypes, design systems, brand guidelines, landing pages, marketing content, and pitch decks for 12 tech startups in reproductive and mental health, medical insurance/billing, fitness, education, and finance.

• Translated participatory design insights to service blueprints and business process maps, informing the creation of a new Medicare Advantage customer advocacy service model.

• Led service design workshops to create customer journey maps, informing the launch of a first-of-its-kind program offering high-quality smartphones with unlimited data, talk, and texting service at no cost for thousands of Medicaid users.

• Conducted a competitive analysis, created qualitative surveys, and designed UX research summary reports to drive the adoption of new programming to improve access to healthy food and healthy habit building for all markets.

• Owned the user experience and interface design of 3 features on the WrapApp, a mobile platform designed to improve communication and planning between case managers and clients, reducing the risk of future violent injuries.

• Synthesized data from qualitative interviews and conducted competitive UX analysis to gain insights into user needs and pain points.

• Conducted A/B tests and Rapid Iterative Testing and Evaluation (RITE) to iterate upon design concepts.

• Worked closely with the marketing lead to create the company's brand identity.

• Supported a 15-person pre-launch usability study for an accessible period product startup.

• Planned, executed, and delivered insights from 40+ customer discovery interviews to a mental health tech client.

• Designed brand identity for women's leadership summit.

• Worked alongside the CEO to design project plans, business models, product strategies, product prototypes, journey maps, personas, and other frameworks delivered to clients in finance, health tech, and private equity.

• Conceptualized and launched 4 social media campaigns to de-stigmatize and promote sexual health and wellness.

• Visualized survey data for email subscription users and designed scientifically-accurate graphics for use on website articles.

• Owned the visual design, content creation, and copy of 3 social media channels, and used social media metrics to boost the growth of a company that is reengineering tampons.

• Worked with medical device quality consultants to ensure content compliance.

• Conducted interviews with lactation consultants to design product web page explaining the science behind breast massage.

• Designed product packaging for a hands-free pumping bra that mimics compression massage,

• Contributed to the company’s social media brand identity by creating reusable brand assets, templates, and informational graphics for use on websites, emails, and 2 social media channels.

• Supported research projects in the CHARIOT Program, a program that uses AR, VR, video games, and other interactive technologies to reduce anxiety and pain for patients.
• Designed silicone sleeves to reduce VR headset contamination in Anesthesia department.