See you out there!
About
Hello 👋🏼, this is Humberto!
Strategy-driven Senior Brand Designer with over 10 years of experience, collaborating with companies and branding agencies worldwide, all from sunny Barcelona.
I define myself as a versatile, hands-on designer with management capabilities, developing full projects from scratch, either solo or as part of a team. I am currently freelancing on a project basis. If there’s something in the works, a fresh mind and quick hands could be helpful.
Capabilities:
· Research
· Brand strategy
· Visual identity
· Brand guidelines
· Packaging
· UI design
· Art direction
· Editorial design
Check my site for a curated selection of my work:
humberto-carrero.com
Projects
The ‘Observatori’ is a pioneer non-profit working for the LGTBI+ community rights in Spain. On a quest for diversity, they changed their name –from ‘homophobia’ to ‘LGTBIphobia’.
Check the full case study here:
humberto-carrero.com/project/observ…
East Drops is a ready-to-drink cocktail brand based in Barcelona. Their name draws inspiration from the vibrant East London cocktail bar scene.
The once-industrial character of the area is reflected in the type selection, inspired by its signage. At the same time, Barcelona stays present in the bottle tag, inherited from the Eixample quarter block shape.
The deliverables included the full packaging range, plus a brand toolkit to help the brand stay cohesive in the future.
lool is an avant-garde eyewear brand inspired by architecture and design, now part of Etnia Eyewear.
They wanted to professionalize their offer in a brand book, so shop owners worldwide use this book as a tool to convey the brand basics and its collection structure.