About
Experienced Senior Graphic Designer with a keen eye for detail and a strong track record in enhancing user engagement and brand presence. Adept at working collaboratively in team settings to develop innovative design solutions. Highly adaptable, with a proven ability to manage multiple projects and meet tight deadlines while maintaining high-quality standards. Recognized for creativity, effective communication, and a commitment to continuous improvement.
Work Experience
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Defined and crafted a digital on-boarding experience for J.P. Morgan Asset Management’s global liquidity clients, reducing on-boarding times by 75% and saving over 3000 hours. Achieved a 90% adoption rate in the first year with over 1000 new on-boardings.
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Enhanced J.P. Morgan Asset Management’s design system with 20+ content management system components, ensuring a consistent and seamless user experience across international sites.
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Developed an AI-assisted configuration tool for Zeiss Microscopy, simplifying the sales process for multi-million dollar microscopes.
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Boosted user engagement by 50% to create five on-boarding product videos in collaboration with the client’s Executive Director of Digital Marketing.
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Self-taught Davinci Resolve in order to bring a video finishing project in-house, resulting in a 15% cost reduction, and a 30% improvement in project delivery times. Recognized as the go-to expert for Davinci Resolve, providing guidance and solutions to team members and clients.
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Amplified Arby’s brand visibility by generating 400+ earned media placements and over 700 million media impressions through strategic event documentation.
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Led a process improvement workshop to streamline project hand-off and collaboration processes.
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Successfully directed 3 high-profile brand activation campaign shoots and over 30 in-office production shoots, delivering high-quality, impactful results.
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Awarded 2 gold and 1 bronze Addy (American Advertising) awards for exceptional creativity and impactful campaign execution.
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Translated complex think pieces into digital whitepapers to promote business development. Resulted in increased site traffic that provided deeper insights into user behavior.
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Created assets to support Delta Airlines’ B2B clients and delivered over 30 magazine covers and digital advertising banners.
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Created and refined digital designs that meet the specifications for printing. Ensuring proper layout, typography, and image quality.
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Designed marketing materials, including brochures, banners, and digital ads.
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Collaborated with senior designers to develop creative concepts and execute design solutions.
Awards
Print campaign for Yamaha Run the Water