About
I lead the team that defines and drives the design vision and language. My expertise spans digital product design, user experience, and user interface design. I excel at leading cross-functional teams to create product experiences that surpass user needs and strategically align with business goals.
With a relentless eagerness to learn, grow, and make a positive impact, I bring extensive experience, strong leadership skills, and a steadfast commitment to high-quality design standards.
I firmly believe in the power of design to create meaningful experiences.
Contact
Work Experience
Define and drive the design direction and vision of the company's initiatives. Oversee design quality, ensure that the design supports the product roadmap and strategy, and manage the Design Solutions team.
Design lead in the Design Solutions team, a cross-functional squad working closely with branding, marketing, and product design. In charge of the exploration and envision of the product's user experience and interface, translating business and customer needs into a compelling holistic experience across multiple touchpoints.
Collect and analyze customer insights with a strategic product mindset, document, prioritize requirements, and define the roadmap. Understand long-term goals of the domain and break them down into actionable steps. Create user-centered designs that incorporate customer feedback, user research, data, market trends and technical constraints.
I joined Factorial due to Codegram’s acquisition.
Develop and manage all aspects of the online and offline design output and success of the design department. Establish processes and practices for realizing that vision, as well as set the bar for quality. Contribute to the development of brand definition and experience principles, and ensure that those are appropriately interpreted through the team’s work.
Solve complex interaction problems, humanize product ideas and align business goals with user needs while working with project managers and engineers to grow strategic concepts through design exploration and ideation. Present design solutions to stakeholders and company executives, defend design decisions, and incorporate feedback into the design cycle.
Trusted by GitHub, Davis Cup, Stacks, Terrassa City Council, and the European Commission.
1-on-1 mentoring at Designlab's online UX Academy, an intensive online program that equips students with the UX and UI design skills they need to land their first product design role.
Guiding students 1-on-1 to help them reach their goals across the following Designlab courses: Design 101, Branding, UX Research and Strategy, UI Design and Interaction Design.
Empowering organizations through end-to-end digital solutions that matter.
Collaborate in the pedagogical design process and create a learning guide for the User Interface and Prototyping subject of the Interaction and User Experience Master degree.
Managing and developing brand and UX&UI design projects, freelance and in-house.
Trusted by Antex, Institut Universitari Dexeus (USP), Seaqual™, Skitude, Papr, TEISA, Biomeb, Ajuntament de Banyoles, Wikiloc, GSK, and El Celler de Can Roca, among others.
Freelance digital product designer at Gigster Network for Fortune 500 companies.
Direction of digital design projects (UX&UI) as well as art direction in graphic design projects (brand identity). Heading up the interaction design management, thinking up strategies for implementation across a wide range of digital media and developing visual concepts and ideas for digital productions, services and applications. Responsible for the digital clients commercial relationships.
Interaction art director and graphic designer in several design projects. In charge of web design (UX&UI) and Flash development projects (ActionScript 2) as well as several graphic design projects (advertising and branding).
In charge of web design (UX&UI) and web development projects (XHTML, CSS, PHP and ActionScript 2) as well as serveral graphic design projects (advertising and branding).
Internship in the graphic and interaction design departments developing online advertising campaigns and designing web and print artworks.
Education
Focused on the study of means and tools which enable the materialization of graphic forms in order to achieve the peculiar requirements of graphic design and to produce communicative proposals that connect with the sensitivity of the target group.
Focused on improving all the theoretical and practical skills necessary for the design and creation of an digital product and content management, as well as to go into detail about methodology of digital design projects.
Focused on acquiring skills of all the theoretical and practical necessary aspects for design and creation of interactive and audiovisual products and content management, as well as methodology of projects to make an interactive product with a commercial or artistic aim.
Certifications
Issued Feb 2024
Credential ID 33101-2356853
Issued Sep 2023
Credential ID 9WKXCYEHT4K9
Issued May 2023
Issued Feb 2022
Issued Nov 2020
Credential ID 43076
Issued Aug 2020
Credential ID 43076
Issued Aug 2015
Credential ID YYRD6G9A25E2
Issued Jul 2019
Credential ID 43076
Issued Nov 2018
Credential ID 43076
Issued Nov 2017
Credential ID WF6EVLPPJ9X2
Issued Jul 2017
Credential ID JAVJGF2VCYCH
Issued Jun 2016
Issued Sep 2015
Credential ID CNZ4WCPH8SDG
Issued Sep 2015
Credential ID GUCLS8SJEWUN
Issued Aug 2015
Credential ID 59YE6WPPXB6R
Speaking
Discussion panel for actionable strategies on acing interviews in hiring processes, building a portfolio that showcases your expertise and skills, cultivating a strong online presence to build connections, and overcoming imposter syndrome and boosting confidence as a designer.
At this event, Antonio Angulo and I shared the experience of their design department at Mews. Talk in Spanish.
Talk about the principles and good practices that guide digital product design towards the desired quality. Together with Álvaro Fernández.
Presentation of the new vision and design language to Mews RnD together with Juan Hidalgo, VP of Design.
Volunteering
Advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.
Jury for The Webby Awards in the International Academy of Digital Arts and Sciences.