About
With 5 years of experience in graphic and digital design, including 3 years in Canada, expertise includes leading the design and marketing strategy for an E-commerce Shopify site. This role encompassed website redesign, graphic design, email marketing, photography, data analysis (Google Analytics & Console), managing Google Ads campaigns, and overseeing the Google My Business account. Previous experience includes 2 years as a graphic designer in Vietnam, working with a printing service company and as the lead designer in the marketing team of an investment technology firm.
Work Experience
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Leading the end-to-end development and execution of a comprehensive digital strategy, achieving a 135% increase in sales and 70% increase in margin for the consumer brand.
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Collaborating with a digital marketing agency on Google Ads campaigns, achieving an actual ROAS of 611.32% and increasing brand awareness.
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Redesigned and developed Canadiana Flag website from start to finish, improving organic SEO by 100% and boosting site traffic and online store sessions by 1,100%.
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Planned, strategized, and executed email marketing campaigns from concept to execution, driving a 153% increase in sales and growing subscribers by 373%.
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Client Collaboration & Project Management: Worked closely with clients to understand their needs and customize data visualization that aligned with their requirements. Managed project timelines efficiently, consistently delivering high-quality infographics ahead of schedule to meet client deadlines.
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Infographic Design: Designed clear, communicative infographics by visualizing data snapshots with various charts, including pie, line, donut, and bar graphs, to compare values, show data distribution, and highlight composition.
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Final Evaluation Report: Specialized in presenting complex data through visually engaging, data-driven layouts, ensuring clarity and effectively communicating key insights.
Experienced in creating user journeys and flow maps, with a strong focus on competitive benchmarking analysis.
Worked closely with the Development Manager to redesign mobile wireframes, ensuring they aligned with updated brand guidelines.
Created posters, social media ads, and workshop PPTs to boost engagement. Managed Facebook content to strengthen student community interaction. Provided timely social media support and addressed student inquiries.
Led design concept development, layouts, and samples based on Marketing team briefs. Worked with the manager to create campaign designs and visual ads. Coordinated with cross-functional teams on design assets and provided support as needed.
Designed layouts for menus, brochures, flyers, posters, and catalogues, aligning with client needs and brand identity. Collaborated on refreshing the company profile and creating new logo concepts for a sister company. Ensured high-quality, consistent print output with meticulous attention to detail.
Education
Certifications
Certificate ID: 830-971-667