Led the end-to-end design and evolution of multiple products within BitPay's cryptocurrency ecosystem:

• BitPay Wallet:

  • Spearheaded the design of the popular open-source Copay wallet and the BitPay wallet app, establishing a template for future blockchain-based wallets.

• BitPay Payment Tools:

  • Defined the design direction and user research strategy for a suite of payment tools, including BitPay Checkout, Invoice, Card, and ID, ensuring a seamless and user-friendly experience across the platform.

• BitPay Website:

  • Redesigned the BitPay website to enhance user engagement and drive business goals.

• Championed a design-driven culture by:

  • Implementing a formal design process, including weekly workshops, design critiques, and a comprehensive design pattern library for brand and UI components.

  • Advocating for and implementing user testing practices, enabling data-driven design decisions and a deeper understanding of customer needs.

  • Leading weekly design/engineering QA bug bashes to ensure high-quality product releases.

  • Conducting monthly analytics reviews to track product engagement, customer feedback, and satisfaction, informing design strategy and product roadmaps.

  • Mentored and guided designers and interns, fostering their growth and contributing to a collaborative and high-performing design team.

  • Launched a "Voice of the Customer" program, establishing multiple channels for user feedback collection and delivering monthly scorecards and reports to promote a data-informed culture across product and design teams.

  • Built an official brand guide and design pattern library, streamlining workflows and ensuring consistency across marketing, design, and development efforts.