Brian Hoops

Brian Hoops

Product / UX Designer in Nebraska, USA, He/him

Currently freelancing, but open to remote opportunities.

5 months ago


I'm a Product and UX designer, but also work on Branding and Web Development projects. I like to help companies grow and modernize their business, and to build products that stand the test of time.



In addition to working on their website and branded materials, I also did some work on their mobile app.


In addition to working on their app and branded materials, I did a complete redesign and update of their website.


In addition to working on their app and website, I've done several different branding projects for the good folks at The Headset App.


Branding work. The illustration is custom.


A long overdue website redesign and brand refresh for my wife's business.


Redesign of the branding and website for a forward-thinking law firm.


Designing a modern cloud-based application to replace a 40 year old Mainframe.


Research and design of dashboards and reports for a new data visualization product.


User research and design work on a replacement for a 15 year old legacy website.

Work Experience

2009 — Now

– Designed and developed many websites and brand identities for startups and small businesses.
– Improved the usability, interactions, and aesthetic of a new mobile app.

2019 — 2023
UX Specialist / Product Owner at Nebraska Book Company
Lincoln, Nebraska

– Led an internal agile team through management of priorities and scope, requirement gathering, solution design, business analysis, testing, documentation, and implementation. In addition, responsible for similar work with a critical 3rd party system provider.
– Served as the principal designer across two internal development teams. Responsible for creating mockups, prototypes, and holistic views of user and service journeys.
– Actively participated on IT Leadership team, which included setting IT department goals, communicating business needs, creating product vision and roadmaps, and identifying areas for team improvement.

2016 — 2019
UX/UI Specialist at Nebraska Book Comany
Lincoln, Nebraska

Designed dashboards and reports for a new data visualization/business insights product:
– Extensively researched industry KPIs and important metrics for users.
– Created a style guide and theme for consistency between dashboards and a smoother development process.
– This product saved users hours of manual work each week by presenting key data and insights in a quick, easy-to-digest format.

Modernized a 15+ year old legacy B2B ordering website:
– Participated in a design sprint with key stakeholders.
– Helped design the initial information architecture, user flow, and features of the website.
– Designed the final UI mockups and prototypes.
– Reviewed and tested product design and quality before launch.
– Researched and designed new enhancements based on user feedback.

Redesigned and optimized major areas of our B2C e-commerce website:
– Designed mockups of new functionality.
– Optimized usability and layout on mobile devices.
– Performed a site-wide UX and accessibility audit.

2015 — 2016
Business Analyst at Nebraska Book Comapny
Lincoln, Nebraska

– Defined product roadmaps and vision for POS (Point of Sale) and mobile products.
– Researched and defined requirements for new features.
– Worked closely with designers and developers to ensure changes aligned with product vision and user needs.
– Prioritized and managed backlog for POS and mobile products.
– Facilitated release and sprint planning for POS and mobile products.
– Conducted on-site user research.
– Developed and facilitated a usability study of POS product with end-users. Used results of the study to improve UX of POS product.
– Performed user acceptance testing of new product enhancements.


2019 — Now
Technology Committee Chairman at St. Paul's Lutheran Church

Managing all technology projects, running live streams, audio mixing and editing, and whatever else is needed.


Certificate in Business Analysis from Nebraska Business Development Center
ITIL Foundaction in IT Service Management from Global Knowledge Training