Hobbes

Hobbes

Singapore, Bao

hobbes.framer.website

About

Hello! I’m a designer from Singapore working on branding, web design, and digital product design.

In my downtime, you’ll find me journalling, learning some of my mom’s recipes, skating, cafe hopping and film watching.

Projects

2024

Work Experience

2022 — Now
Brand/Web Designer; Tutor at Freelance

  • Building brand identity and designing websites for clients mostly in the finance, healthcare and education sectors.

  • Providing instruction in logic, critical thinking, and argumentative essay writing to prepare students for the Cambridge A-Level General Paper.

2021 — 2022
Product Designer at VA Insight

  • Teamed up closely with the Product Manager, Front-End, and Back-End Developers in our lively two-week sprint cycles.

  • Offered clear reasoning behind design choices, getting everyone on board after exploring various options.

  • Rolled out detailed and annotated wire-flows, a style guide, and a component library adapted from Material Design's.

  • Also: research, design audit, rapid prototyping, UX writing, collaborating with developers on handoff and reviews.

2019 — 2020
Interaction Designer at Accenture Song
Bangkok, Singapore

This marks my first foray into the world of UX/UI design, having transitioned from a marketing background. I began my journey with the design consultancy as an Interaction Designer.

Here's a snapshot of some projects I've worked on:

  • Siam Commercial Bank: Redesigned a B2B legacy system.

  • Singapore Government Agency: Facilitated design workshops, conducted user interviews and testing, and created journey maps.

  • Singapore FinTech Festival 2020: Worked on search, as well as the interactive map experience.

  • Citibank Singapore: Overhauled the consumer banking website.

2015 — 2019
Assistant Marketing Manager at NCS

  • Promoted a product suite of smart city and Internet-of-Things solutions, gaining valuable insights into user needs and market trends.

  • Crafted and designed marketing and sales-enablement materials, including keynotes, playbooks, brochures, eDMs, videos, and webpages, honing my skills in visual communication and content strategy.

  • Collaborated closely with product managers and domain experts to understand and address the unique challenges faced by clients across various industries.

Education

2004 — 2008
Bachelor of Social Sciences with Honours in Sociology at National University of Singapore
Singapore

Coursework of Relevance:

  • Anthropology & the Human Condition: Embraced a practical, people-centered approach to make sense of contemporary societal issues.

  • Qualitative Inquiry; Qualitative Inquiry; Qualitative Data Collection: Proficient in extracting meaningful insights through diverse research methods, including interviews, focus groups, content analysis, and ethnographic research.

  • Urban Anthropology: Developed analytical thinking and field ethnography skills to understand complex user behaviours within urban environments.

Contact

Behance
VSCO