• Conceived, designed, and iterated on multiple concepts for a geospatial web application combating transboundary haze.

• Designed and wrote the copy for the website, brand collaterals, and key proposal materials for a spin-off company, alongside performing competitive market research.

• Successfully collaborated with cross-functional teams and delivered design deliverables of quality — annotated wireframes, style guide, and a component library — within design sprints in an agile framework.

• Scope of work includes research, design audit, rapid prototyping, UX copywriting, developer collaboration (handoff and review), and design system.

This marks my first foray into the world of UX/UI design, having transitioned from a marketing background. I began my journey with the design consultancy as an Interaction Designer.

Here's a snapshot of some projects I've worked on:

• Siam Commercial Bank: Redesigned a B2B legacy system.

• Singapore Government Agency: Facilitated design workshops, conducted user interviews and testing, and created journey maps.

• Singapore FinTech Festival 2020: Worked on search, as well as the interactive map experience.

• Citibank Singapore: Overhauled the consumer banking website.

• Led marketing campaigns for a suite of smart city and IoT solutions.

• Crafted and designed marketing and sales-enablement materials, including keynotes, playbooks, brochures, eDMs, videos, and webpages.

• Collaborated closely with product managers and domain experts to understand and address the unique challenges faced by clients across various industries.