Hobbes

Hobbes

Playing with pixels 🙃 in Singapore

hobbes.design

About

Hey there! I’m a product designer based in Singapore who enjoys breaking down complex problems and delivering delightful experiences for users.

I approach every project with a curious, empathetic lens, as well as an eye for storytelling and craft. These days, I am deeply interested in projects with purpose and a positive social impact.

Outside of work, you’ll find me journalling, learning some of my mom’s recipes, skating, cafe hopping, and film watching.

Work Experience

2022 — Now
Brand/Web Designer; Tutor at Freelance
Singapore

  • Designed brand identities and websites for clients in the finance, healthcare, and education sectors.

  • Instructed students in logic, critical thinking, and argumentative essay writing for the Cambridge A-Level General Paper.

2024 — 2024
Research Engineer (UX/UI Designer) (Contract) at Singapore-MIT Alliance for Research & Technology
Singapore
  • Reiterated on multiple concepts for an existing geospatial web application focused on workflows for carbon project developers, while establishing a design system and brand identity for a spin-off company, with collaterals ranging from website, business stationery, proposal materials, and more.
2021 — 2022
Product Designer (Contract) at VA Insight Software
Singapore

  • Worked closely with the product manager, front-end and back-end developers to improve the experience for a database schema management tool.

  • Scope includes secondary research, design audit, rapid prototyping with annotation, UX copywriting, developer collaboration (handoff and review), and establishing a style guide and component library.

2019 — 2020
Interaction Designer at Accenture Song
Bangkok, Singapore

I began my journey from product marketing into the world of UX/UI here, being trained as an Interaction Designer.

Here's a snapshot of some projects I've worked on:

  • Siam Commercial Bank: Redesign of a B2B legacy system.

  • Singapore Government Agency: Facilitating design workshops, alongside user interviews and usability testing.

  • Singapore FinTech Festival 2020: Worked on search, as well as an interactive map experience.

  • Citibank Singapore: Overhauled the consumer banking website.

2015 — 2019
Assistant Marketing Manager at NCS Group
Singapore

  • Spearheaded marketing campaigns for a suite of smart city and IoT solutions.

  • Crafted and designed marketing and sales-enablement materials, including product keynotes, playbooks, brochures, eDMs, videos, and webpages.

  • Gained deep insights into client needs and industry-specific challenges by collaborating with product managers and domain experts.

Education

2004 — 2008
Bachelor of Social Sciences with Honours in Sociology at National University of Singapore
Singapore

Coursework of Relevance:

  • Anthropology & the Human Condition: Embraced a practical, people-centered approach to make sense of contemporary societal issues.

  • Qualitative Inquiry; Qualitative Inquiry; Qualitative Data Collection: Proficient in extracting meaningful insights through diverse research methods, including interviews, focus groups, content analysis, and ethnographic research.

  • Urban Anthropology: Developed analytical thinking and field ethnography skills to understand complex user behaviours within urban environments.

Contact

VSCO