I work a lot with early stage B2B SaaS companies. I've had design leadership as well as IC roles and specialise in implementing continuous discovery into design teams.
I'm a generalist and have deep skills in visual design, user & market research, front end development and product strategy.
Projects
CSS is hard for some designers to write, so lets make that easier.
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Initial idea was to create a better way to target CSS and later on to make writing CSS easier, possibly leveraging an AI co-pilot.
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Started to research and found a more complex problem.
I was the lead designer on a new freemium product for Chameleon which was built from scratch
Work Experience
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Designed a new freemium product (HelpBar).
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Redesigned styling and themes.
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Implemented continuous discovery.
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Led the growth team.
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Designed lots of features.
Built a design team from scratch and fostered a design led culture within the business.
Created and maintained a comprehensive design system.
Delivered high quality UX design from exploration and discovery right through to wireframes, user testing and final UI design.
Delivered the companies first user research project and data led personas to drive product direction.
Mentored and helped to enable fellow design team members.
Principal UX designer and lead front end developer on a complex analytics platform built from scratch.
I drove product improvements across every product line as well as undertaking service design to understand, collaborate and improve business function and align it closer to customer centricity.
Conducted user research to understand our users and worked to align development towards meeting user needs.