Communication Design (Specialising in Web, Interaction, Graphic & Animation design)
Grade 8.4 CGPA

• Project 1- As a junior UX designer on the Druva Cloud Platform (DCP) team, I helped design a user-friendly Self-Trial experience. My main contributions were brainstorming ideas to boost customer conversion rates and reduce the need for human support during the 30-day free trial. In official meetings, I listened to insights from product managers and learned from senior designers. Additionally, I was responsible for creating visually appealing layouts and illustrations for key screens. As a conclusion, the release of the Self-Trial has led to a notable increase in new customer visits, logins, paid licenses, and platform engagement.

• Project 2- One of my significant contributions within the Druva design team involved completely overhauling the previous design language and system, transforming it into a fresh iteration. Throughout this process, I dedicated myself to exploring numerous ideas, tokens and component styles using Atomic design approach, aiming to ensure the new design language was contemporary, unified, and suitable for enterprise use. My approach began with a thorough examination of the technical shortcomings and framework of the previous version. Additionally, I conducted market analysis and researched competing products extensively. As a result, after months of diligent work and dedication, we are now wrapping up this endeavour with the completion of comprehensive documentation for the brand new Design System.

• Project 3- I had a main role of designing visually appealing interface for Druva's Security & Threat Hunt Dashboard. Here I explored a ton of card layouts & grids along with bold typography icons, illustrations in order to lessen the cognitive load of a data heavy screen. The objective of this dashboard is to give a quick aerial view of dangers and potential threats to admin's data within his/her's ecosystem.

Key Roles

- Proactively learning standard UX methods from senior designers, applying knowledge, exploring ideas and quick prototypes to create data security, backup and restore experiences.

- Maintaining complex & mature design system, theming, component & token documentation.

- Helping other designers creating delightful & cognitive-friendly layouts in the interfaces replacing the data-heavy unstructured screens. I usually prefer to discuss the rationale behind each design with the senior UX designers & PMs. (Security & Ransomeware recovery Dashboards etc)

-Helping Technical writers by providing product visual assets & guiding them to follow the product design language for their documentation purpose.

- Creating Illustrations & Icons, Data Visualisations assets as per requirement.
- Collaborating with UI developers to review design consistency in the dev-phase. Innovating new approaches of functional motion designs in the Enterprise SaaS Product

• Highlights
  - Hackathon 2022 Winner - Introduced Gamification in SaaS UI for customer motivation and engagement with the
  product.

  -Demonstrated proficiency in navigating technical constraints and implementing best practices when designing for digital platforms and responsive web environments. Strong familiarity with inclusive design principles to ensure accessibility and usability for key user populations.

  
  - Designing Druva GPT AI experience to generate data intensive responses for better understanding of users and where users can easily toggle between platform dashboards and Druva GPT view.

• What's new?
  I am working with my fellow senior colleague on a Gen-AI driven project where we're introducing AI support experience and Druva-GPT experience on the product platform. It is still a experimental initiative by Druva and at a very initial stage of designing a experience out of the AI Power.

Me and my manager Amol have been working on this project for the past 1.5 years as one of our main priority day-to-day tasks. We have achieved doing a full revamp of the product platform level design system, enhancing the visual experience across dashboards, pages, data visualisations & infographics etc. We have newly crafted all the components from scratch, starting from atomic to molecular level and ending with large organism level specs. We have also started introducing UI motion and micro-interactions within the prototyped component veriants. As the new component and icon library is ready, currently we're documenting token system guidelines for the UI dev in order to make the Design-to-Dev journey seamless and communicating it easily with other stakeholders.

I was one of the animation crew members for the Title animation sequence for the Bollywood film called Vikram Vedha starring Hritik Roshan & Saif-ali Khan. I contributed to this project by animating & colouring a few shots under the guidance of one of most talented Indian animators Isha Mangalmurti and Garurav Wakankar (Ghost Animation).

We introduced Gamification in SaaS UI for customer motivation and engagement with the product. Our team won this time! And it was just my first experience of participating in a Hackathon.

Around 64 teams participated in this year’s hackathon for various categories, from marketing strategy to building the product more secure, better interface, better functionality and many more potential problem solving ideas.

I was fortunate enough to be part of amazing team members with having really good skill sets in their specific domain, UX design - UI development - Backend- Product management - Visual design etc.