Education
-
Leadership: Marshall Interactive Gaming Association – VP of External Relations, Business of Entertainment Association – VP of Conferences, Graduate Asian Business Society – VP of Events
-
Honors: Dean’s List & Dean’s Scholarship Recipient, Marshall Leadership Fellows Program, Peer Coach
Work Experience
-
Spearheaded competitive analysis for Blizzard's Overwatch franchise. Extracted and analyzed Twitch, Instagram, and YouTube data to assess engagement and influencer impact among key market competitors.
-
Conducted extensive audit and analysis of EA's brand assets across PS5, Xbox, and PC. Devised a digital asset optimization strategy to streamline workflow efficiency and bolster brand consistency across six major franchises.
- Led competitive analysis and user interviews. Identified market opportunities and key differentiators to drive strategic positioning and inform the core features of new product development.
- Strategized content planning for 40+ commercials; oversaw $135K+ production budget and ensured efficient resource allocation, resulting in $4.5M+ funding and 60K+ backers across crowdfunding platforms.
Projects
Conducted comprehensive teardown; analyzed core loop, in-game economy, mechanics, monetization strategies, and competitive market analysis; developed strategies for enhancing retention and engagement