Occasionally taking on freelance work over the years. Some cool things I've done include festival booth signs for Dolly Parton (yes, THE Dolly Parton), hand-lettering for some Whole Foods posters, logo and brand design for Hidden Intimates, and countless chalkboard designs for milestone celebrations. Other clients include Energage, Laser Philly, and JLL.

• Helping upskill designers in digital design and marketing by providing hands-on teaching

As Senior Product Designer at CommentSold, a SaaS platform with B2B2C markets, I was responsible for zero to 1 design across our core experience, as well as branded native iOS and Android apps, and our point of sale tablet application. In addition to leading design in these areas, I was also responsible for the company's design system and operational efforts.

• Lead end-to-end design efforts for adaptive web – including Site Builder (CMS), native mobile apps, and tablet point of sale. Point of sale was responsible for over 100K in GMV within one month of beta launch.

• Orchestrate design operations, leading efforts to standardize processes and ways of working between design, product and engineering.

• Implement and manage company design system; serve as main contributor and collaborator with UX Engineers to evangelize adoption and governance of system with both designers and 30+ engineers. Designed and documented over 50 components/patterns with UX Engineering for consumption in Figma & Storybook.

• Operationalize user research activities at organization: set standards for intake and feedback loops among departments, work with Product Marketing to build and recruit research participant pools, and manage user research repository.

• Conducted design workshops, contextual inquiries, and moderated user interviews, presenting findings to C-Suite leadership regularly.

• Collaborated with Product Managers and Engineering Leads to drive strategy and user-centric solutions across multiple product verticals.

• Partner with Product Directors and Managers to establish shared vision and strategy on product roadmap; assist in writing user stories and requirements.

• Assist brand creative team as needed.

• Design new company value illustrations.

• Help develop processes and practices for managing design standards across client experiences

• Lead ideation sessions with cross-functional team to determine user flows for on-site solutions and propose key updates to increase client revenue

• Provide full-service strategic design and manage daily client expectations, resulting in 12-20% growth to e-commerce revenue

• Rearchitecture and write departmental documentation through site mapping, user journey mapping, and task flows

As the lead designer/digital art director at AMResorts, I was responsible for the digital implementation of brand identity and user interfaces for 8 all-inclusive resort brands across B2B and B2C segments.

• Develop and maintain brand identity for 8 brands and multiple market segments, facilitating with copywriters and brand marketers to guarantee consistency across all digital efforts.

• Lead visual design across omnichannel experiences: websites, rich media display, email, booking, and more.

• Design and develop custom email and landing page components and templates utilizing HTML/CSS, JS, and Bootstrap framework to increase efficiencies and ensure wide-scale support and accessibility for all initiatives. Customizations allow for 15+ team members without coding or design experience to build email and landing pages within 1-2 days.

• Lead visual design for large-scale website projects and new brand development and perform stakeholder interviews, brand and user personas, and development of UI kit and design system.

• Improve email performance by applying design and development optimizations through A/B testing, personalization, and dynamic content, resulting in 37% increase in open rates and 49% increase in click rates.

• Act as the digital design subject matter expert and thought-leader by researching and sharing best practices, trends, and guidelines and identifying new opportunities to remain current in the changing digital landscape.

• Manage, mentor and provide leadership & project management to 7 team members on integrated campaigns, digital and website projects, and overall creative direction. Provide creative strategy on cross-functional team projects.

• Develop or provide direction on creative briefs, competitor analyses, wireframes, prototypes, and high fidelity visual mockups.

• Direct photoshoots on location, review shot lists and contact sheets and provide feedback to photographers.

• Collaborate with brand marketers to develop content marketing strategies and tactics.

• Lead creative direction and strategy on digital display, including launching new concepts and media placements, resulting in an average 7:1 ROI and 42% increase in revenue YOY in US and international markets.

• Facilitate relationships with vendors to determine roadmap of product strategy and implementation.

• Worked with CRM Specialist to build and maintain in-house email program, including development of email templates, strategies, content, schedules, testing, standard operating procedures, QA processes, and internal training. Email turnaround decreased by 50% with new standards and modular templates, and deliverability increased to 94%.

• Provided creative direction, project management, and leadership on all digital campaigns to ensure projects effectively translated across all mediums and channels.

• Lead design and development of all transactional, triggered, and promotional email campaigns for 50+ properties across 8 brands, as well as for both B2B and B2C audiences.

• Appointed to review and provide design feedback on all email campaigns to ensure consistency in overall branding, deliverability best practices and user experience.

• Created, maintained and trained staff on standard operating procedures, best practices and internal guidelines for email marketing, design and development based on industry trends and standards.

Better at Breathless rebranding

With Cendyn, "Hot, Hot, Hot" marketing campaign

Better at Breathless rebranding