Macarena Lasierra
Senior Product Designer in UK, She/Her
About
I'm a Spanish-born Product Designer living in UK and crafting amazing experiences at 383 Project, a digital studio in Birmingham.
Work Experience
Conducting in-depth research, defining and validating ideas to develop future-proof digital strategies. Guiding the design direction for one of the top leaders in the hospitality industry and optimising conversion rates across multiple platforms.
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Directed the UX/UI team in charge of an internal-use platform project for an international hotel brand.
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Conducted thorough analysis and implemented enhancements to elevate the user experience in the checkout flow for a high-end luxury brand in the e-commerce sector.
Elaboration of final arts and digital assets for Bricodepot, french retail chain.
Assisting the Consulting & Design team in collaboratively conceptualising retail products.
Worked for Europe's leading digital car repair management platform as part of the design team collaborating on the development of the new visual identity and other brand assets.
Awards
First prize winner with Musense, a device designed to bring music closer to individuals with hearing impairments.
Volunteering
Program For Youth Initiative founded by the European Solidarity Corps. Designed visual identities for different projects, being in charge of the edition of their online magazine, developing assets to promote activities on social media, and collaborating in the conceptualisation and production of videos and animations.
Education
Completing the course with honours in Packaging Design, Editorial Design, Video Studio, Drawing Studio, Interdisciplinary Design Studio and Product Design Studio.