#OpenToWork
CD digital/brand. Talk soon!
About
Long Story Short;
Creative Director designing across digital from product to identity to experiential. I work best in bridging the gap from brand to product.
I believe that crafting compelling human stories around a clear concept is vital to creating meaningful experiences. I thrive most when designing hands-on, directing inspired teams, and partnering with brands to create work that’s as beautiful as it is smart.
I'm interested in collaborating with people who are passionate about what they do. Talk soon.
Side Projects
A passion project rooted in respect, advocacy, and purpose, this VR proof-of-concept was designed with the hope of providing new and existing wheelchair users with a safe environment for learning how to confidently navigate the world with their chairs.
I owned the core concept, research, and creative direction as well as the fabrication of the chair modules and creation of the case video. Partnering with a talented Unity dev, we brought our VR prototype to life in just 3 weeks.
Select Press: Medium / CheddarTV / VR Scout / Quartz
Work Experience
• Driving design direction of pitch-winning visual concepts for globally recognized brands including Nike, SK-II, Regent Hotels, and Cartoon Network.\
• Transformed creative vision into reality by delivering product design and digital-first visual identities across platforms including mobile web, native apps, AR retail, and AI assistants, resulting in award-winning user experiences.
[Long-Term Contract]
• Set the creative vision for online-only award events and site launches of key Meta products.\
• Directed three international design teams and facilitated our remote collaboration in direct partnership with teams at Meta.
[COVID RIF]
• Helmed strategic creative direction on new business pursuits which won accounts with national brands including American Express, Hertz, and Caterpillar.
• Owned design of the annual Digital Marketing Trends Report, unifying Deloitte’s C-Suite vision to promote their design-forward thought leadership industry-wide.
• Championed internal design culture, built and maintained strong client/team relationships, and key in the collaborative integration of acquired design teams.
• Spearheaded creative strategic vision via the development of customer journeys and data-driven design digital prototypes through personal immersion in the consumer experience with brands including Hilton, Valvoline, Sprint, and Bose.
• Led, mentored, and inspired five designers across disciplines. Actively involved in recruitment hiring which doubled the NYC design team in under three years.
• Advocated for user-centered design processes and implemented studio-wide best practices to ensure accessibility and design excellence in all deliverables.
• Developed and showcased a first-of-its-kind empathy-based virtual reality prototype, secured features with media outlets including Quartz and Medium.
• Concepted and designed industry-leading experiences across mobile, web, and wearable platforms for global flagship brands including Nike and Apple.
• Core team player in the redesign, innovation, and mobile-first expansion of the worldwide Nike+ ecosystem, later named ‘Campaign of the Decade’ by AdWeek.
• Integral design lead for over a dozen winning business pitches, independently researched and implemented new design trends to enhance their visual impact.
• Led end-to-end hands-on design of Mastercard’s ‘Priceless Cities’ platform across channels, successfully expanded the experience to ten cities globally.
• Partnered on-site with newly formed design teams to model our best-in-class design methodologies across three studio launches nationally.