OpenToWork
Experienced CD digital/brand. helloadam.net Talk soon!
About
NYC born & based creative director and designer specializing in digital experiences, content, and illustrations. Driven to design work that is visually captivating, intuitive, and engaging, I believe that crafting compelling human stories around a clear concept is vital to creating meaningful experiences. I thrive most when designing hands-on, directing teams, and partnering with inspiring brands to create work that’s as beautiful as it is smart.
Long story short; I lead multidisciplinary teams, designing digital experiences that create an impact and make you feel something.
I'm interested in collaborating with people who are passionate about what they do. Talk soon.
Side Projects
A passion project rooted in respect, advocacy, and purpose, this VR proof-of-concept was designed with the hope of providing new and existing wheelchair users with a safe environment for learning how to confidently navigate the world with their chairs.
I owned the core concept, research, and creative direction as well as the fabrication of the chair modules and creation of the case video. Partnering with a talented Unity dev, we brought our VR prototype to life in just 3 weeks.
Select Press: Medium / CheddarTV / VR Scout / Quartz
Work Experience
• Driving design direction of pitch-winning visual concepts for globally recognized brands including Nike, SK-II, Regent Hotels, and Cartoon Network.
• Transformed creative vision into reality by delivering product design and digital-first visual identities across platforms including mobile web, native apps, AR retail, and AI assistants, resulting in award-winning user experiences.
[Long-Term Contract]
• Set the creative vision for online-only award events and site launches of key Meta products.
• Directed three international design teams and facilitated our remote collaboration in direct partnership with teams at Meta.
• Helmed creative strategic direction on new business and won ongoing work with multinational brands such as American Express, Hertz, and Caterpillar.
• Owned design of the annual Digital Marketing Trends Report microsite in direct partnership with Deloitte C-Suite, promoting our leadership in the digital space.
• Fostered a cross-disciplinary team of twelve, strengthened client relationships, and key player in the successful integration of acquired studio design teams.
• Spearheaded hands-on creative of customer journey maps and interactive prototypes while immersed in long-term accounts with national brands such as Valvoline, Sprint, and Bose.
• Mentored five designers across disciplines (Product/Service/Copy). Actively involved in recruitment which doubled the NYC design team in under three years.
• Advocated for human-centered design processes and implemented studio-wide practices to optimize the level of craft in all delivered artifacts.
• Developed Accenture’s first empathy-based virtual reality prototype, featured in over a dozen media outlets including Quartz and Medium.
• Concepted and designed best-in-class digital experiences across mobile, desktop, and wearable for over a dozen flagship brands including Nike and Apple.
• Core team player in the redesign, innovation, and mobile-first expansion of the worldwide Nike+ ecosystem, later named ‘Campaign of the Decade’ by AdWeek.
• Led UI design for and maintenance of Mastercard’s ‘Priceless Cities’ platform across digital channels, later expanded the experience to ten cities globally.