Looking for new opportunities
About
I'm Helena, a product designer based in Italy. With a year of experience across diverse sectors, I’ve contributed to user experience strategies, interface designs, and branding efforts for SaaS and consumer-focused projects. My T-shaped skillset enables me to approach design challenges with both depth and versatility across various disciplines.
Work Experience
A vertical AI company located in New York, specializing in modernizing debt management. Worked remotely, contributing to various projects, including:
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Contributing to the redesign of the company website, improving its functionality and aligning with the brand identity.
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Providing UI/UX guidance.
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Creating marketing assets to support sales initiatives.
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Collaborated with a cross-functional team to identify key challenges faced by users and stakeholders in the electric vehicle industry
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Conducted research across multiple countries, analyzing industry reports and competitive landscapes to gain insights into EV adoption barriers
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Utilized various research methods to explore user frustrations with the EV buying process, focusing on both B2G and B2C segments
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Prepared stakeholder interview sessions
At Spark Reply, a part of Reply's global IT network, I gained 6 months of hands-on experience contributing to diverse initiatives, including:
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Supported a banking company in designing the user interface of a trading and investment app
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Assisting in UX strategy and research
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Preparation of workshops for client's partners
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Contributing to business development and proposal pitch with sales
Education
Exhibitions
Project exhibited at Marmomac, in collaboration with Vicentina Marmi. Zig is modular seating system made of stone designed to minimize material waste.
Project done with: Nicolò Marangoni
Certifications
Credential ID 20IT010463MARH010A