Helena Cucas Silva
🙂

Helena Cucas Silva

🖥 UX/UI Designer in Barcelona, She/Her

looking for UX/UI designers to make friends with

A year ago

About

👩🏻‍💻 I'm a passionate Interface Designer and User Researcher originally from Porto and now based in Barcelona. In 2023 I completed my master's degree in Digital User Experience Design from BAU, Centre Universitari d'Arts i Disseny.

💻 Seeking personal and professional growth opportunities in UX/UI Design.

🏔 In my personal life, I enjoy practising yoga, walking outdoors, visiting cultural sites, and travelling.

Projects

2023

User Experience & Research

Welcome to UX Laws for Dummies, a delightful project created by a Dummy Designer, inspired by the renowned UX Design Laws from the Laws of UX website 🌟

This project introduces a set of vibrant playing cards designed specifically for UX designers to learn and apply these essential laws in their work. 🃏

While the entire deck is in the works, I'm thrilled to present a sneak peek of select cards from this engaging collection. Each card features a front and back side, carefully crafted to enhance your understanding and utilization of UX design laws.

On the front side, you'll find the law's name, accompanied by a concise explanation of its principles and practical guidelines for its application. The back side showcases an "illustrative" image that brings the law to life, creating a memorable visual reference. To add a touch of joy and inspiration, each card boasts a vibrant color palette, carefully selected to evoke a positive and energetic vibe.

Join me on this creative journey and let's dive into the fascinating world of UX laws together.🎨

2023

User Experience & User Interface Design

Usability analysis based on the Usability Heuristics for User Interface Design from the Nielsen Norman Group, of the mobile app Scan Now, focused in the onboarding form for new users.

2023

User Interface Design

Redesign of a photography portfolio for the fashion photographer Rita Salgado, a portuguese designer and photography lover based in Barcelona. Rita is a good friend of mine and a university colleague that I really enjoy working with!

This redesign was based on her now website ​​​​​​​so we can get a better feel of how we can change her portfolio for better usability and visibility!

2023

User Interface Design

The design of this website is all about creating a cozy and comfortable experience for the caffeine-addicted user. To achieve this, the website is designed to have a dream-like quality, with soft and hazy edges, and a feeling of warmth and comfort of a nice cup of coffee...

The color scheme is predominantly pink, which is used to evoke feelings of comfort, and relaxation. Pink is a color that is often associated with feelings of calmness, happiness, and serenity, making it the perfect choice for a relaxing state needed for someone who is stressing about not finding their coffee (or coffee page)!!​​​​​​​

2023

User Experience Research, Interface Design

Food4Mood is all about providing delicious and healthy meals for busy workers on the go! We use locally sourced ingredients to create meals that not only taste great but also make you feel great. From promotions to subscriptions, we make it easy for you to order and enjoy our food.

Started by finding out more about my customers! Once I knew what my customers wanted, I created a basic layout for the site. I made sure it was easy to navigate, with all the information they needed right at their fingertips.

I wanted the site to look great and make people hungry for delicious, healthy food! I created a modern, attractive design that reflected my brand and appealed to the customers.

It was important for my customers to know exactly what they were eating. I provided clear and prominent nutritional information, so they could make informed choices about what they were putting in their bodies.

2023

User Interface Design

Voluntr is a mobile app designed to connect volunteers with nonprofit organizations and community events in their local area. With a green and inviting design, the app's primary goal is to encourage users to "be the change you wish to see in the world."

The app features several screens, including a welcome screen inviting users to join, a sign-in screen for existing users, and a sign-up screen for creating an account. Additionally, there are screens for checking and verifying email, as well as a welcome screen for new users to take a quiz about their interests.

2023

Branding and UI (Interface Design)
Acadmic Project at BAU, Centre Universitari d'Arts i Disseny

FeelsFlix is a movie streaming app designed for emotionally-driven films, offering a personalized selection based on users' emotional preferences.

The app creates a unique and immersive movie-picking experience, with a modern and intuitive UI design focusing on the movies. Users can edit their info, and see their watchlist and seen movies list on their profile page.

FeelsFlix features a robust Design System, ensuring a consistent look and feel across all platforms and devices. The system includes guidelines for typography, colour palettes, icons, and accessibility tools.

2022

UI (Interface Design) & UX (User Experience)

Used Shopkit e-commerce platform for easy product and order management, ensuring a user-centric approach to enable easy product browsing, details viewing and purchasing.

Matched the site's visuals to the band's image and brand with a user-centric design.

Made the site easily accessible on both desktop and mobile devices for convenient shopping.

2021

COOLab was born out of our need to create. We were gathered, talking about how much we love to work with people from different artistic areas and how it affects the final product.

That talk led to this project.

The idea was to assemble as many artists as we could and bring something to life. We took a 45-frame base animation and a color palette and assigned 1 or 2 frames to each artist to bring it to life in their own style.

CREATORS: José Miguel Prazeres, Tiago Lima Machado, Diogo Coelho, João Vaz Pinto, Catarina Barros, Ricardo Sousa, Daniela “Bolha” Alve, Rui Costa, Inês Lopes, Maria Pires, Wellington Júnior, José Galamba, Mariana Jerónimo, Rita Garcia, Inês Helsen, Bruna Silva, Bruna Silva, Sebastião Beki, António Amaro, Bruno Correia, Ana Teixeira, Luís Pedro, Helena “Cucas” Silva, Diogo Marques Santos, David Benjamim.

2016

The new WHITE HAUS project video — released on September 1st by Antena 3 — features the work of more than 150 ESAD Communication Design students, based on an experimental rotoscope animation carried out in a Digital Laboratory.

2016

Carlos Oliveira - aka CAPTE - performed an intervention on the panels at the construction site for the improvement of the Rua do Carmo tram line, next to the Rectory of the University of Porto, at the invitation of the municipal company GOP — Gestão de Obras Publicas do Porto.

EVENT COORDINATION: Helena Silva
DESIGN: Helena Silva
ARTIST: Carlos Oliveira - CAPTE
PHOTOGRAPHY: Sofia Almeida Ferreira
ASSOCIATION: ESAD - Escola Superior de Artes e Design

Side Projects

Ongoing
📽 SÓ - Shortfilme

"SÓ" (Provisional title) is a short film, written and directed by Carolina Neves focusing on the main conflict between religion and science, in particular faith and health/survival.

WRITER: Carolina Neves
DIRECTOR: Carolina Neves
EXECUTIVE PRODUCERS: Carolina Neves, Diogo Pinto, Helena Silva
PRODUCTION MANAGER: Kyle Sousa
DIRECTOR OF PHOTOGRAPHY: Vasco Trabulo Bäuerle
DESIGNER: Helena Silva

2020

A documentary produced by REDES CLDS 4G made for "Semana da Interculturalidade" (Interculturality Week), organized by EAPN Portugal.

DIRECTED BY: Carolina Neves
PRODUCED BY: REDES CLDS 4G
DIRECTOR OF PHOTOGRAPHY: Carolina Neves
SOUND CAPTURE AND MIXING: Pedro Bacelar
FILM EDITOR: Carolina Neves
CAMERA OPERATION: Carolina Neves, Henrique Rocha
ORIGINAL SOUNDTRACK: Bernardo Bourbon
PARTICIPANTS: Ana Paula Fernandes, Bihani Pandey, Daniela Ramos, Lucas Machado, Maria do Rosário silva, Natacha Gomes, Nur Latif, Rui Teixeira, Shahd Askar
INTERVIEWER: Fernanda Curi
ANNOTATION: Helena Silva
ILLUSTRATION: Carolina Neves
ANIMATION: Helena Silva
COLOR ARTIST: Carolina Neves

Exhibitions

2023
Matosinhos, Portugal

"E-SHIRTS" EXHIBITION
The t-shirt is today an extension of the person that, like a canvas, allows creativity and freedom of individual expression to assert itself. In the exhibition project, students reinterpret the ESAD brand on t-shirts, exploring different printing solutions.

COMMUNICATION DESIGN PROJECTS EXHIBITION
The show integrates the projects developed in the scope of the different curricular units that compose the study plan.

The event was held from the 10th to the 14th of March 2014.
The event was organized by ESAD, Escola Superior de Artes e Design.

2016
Matosinhos, Portugal

PAPER CUTTING EXHIBITION
Creation of drawings using the Paper Cutting technique in the class of Drawing and Creative Expression.

EXPOSIÇÃO "A MESA DE LUDOVICO"
Desafio tipo(ilustro)gráfico através da tipografia, da palavra e da imagem. Projectos realizados no ambito da Licenciatura Design de Comunicação.

The 8th edition of the ESAD Week ran from the 7th to the 11th of March 2016.
The event was organized by ESAD, Escola Superior de Artes e Design.

2015
Matosinhos, Portugal

COMMUNICATION DESIGN PROJECTS EXHIBITION
Projects developed within the scope of the different curricular units that make up the course syllabus.

The 7th edition of the ESAD Week ran from March 9th to 13th, 2015.
The event was organized by ESAD, Escola Superior de Artes e Design.

2014
Matosinhos, Portugal

The objective was to create a mural of self-portraits: 200 students from the 1st year of ESAD will intervene in the railing that frames the APDL - Porto de Leixões, in the Quadra de Matosinhos, within the scope of the urban art project This Wall is Mine.

The event was organized by ESAD with the Municipality of Matosinhos and APDL - Administration of the Ports of Douro and Leixões, in partnership with Berma.

2014
Porto, Portugal

The Tangram B&B ESAD project was a festive initiative that brought together ESAD students at the Hotel B&B Porto Centro for the installation of tangram compositions in the garden's outer space, with music and animation.

The event was organized by ESAD, Escola Superior de Artes e Design with the association of Hotel B&B Porto Centro.

Work Experience

2023 — Now
Barcelona, Spain

Creating exceptional user experiences by designing intuitive and visually appealing interfaces for Ecler's product platforms.

  • Analyzing client and user feedback from the company's app in the market.
  • Conducting benchmark assessments in the sound implementation sector.
  • Creating a unified Design System for new platforms.
  • Designing interfaces for new product platforms.
  • Testing and ensuring accessibility in all new platforms.
2022 — Now
Film Producer at Freelance
  • Finding and securing funding for film projects.
  • Collaborating with directors, writers, and actors to develop the film.
  • Managing the production schedule and budget.
  • Overseeing the pre-production, production and post-production
  • Hiring and managing the production team, including the actors, and crew.
  • Negotiating contracts with talent and crew.
2019 — Now
Worldwide

Freelance designer specializing in UX/UI, communication design, pagination, graphic design, editorial design, and social media content creation.

  • Worked with multiple clients to deliver engaging designs that meet their specific requirements.
  • Collaborated with clients to understand their vision and transform it into effective visual designs.
  • Utilized industry-leading design software and tools to create professional-grade designs.
  • Maintained open communication with clients throughout the design process to ensure their satisfaction and meet project deadlines.
2021 — 2022
Porto, Portugal

Graphic and Communication Designer at Contos da Praça, a music agency in Porto, Portugal

  • Designed graphic lines for concerts and posters, MUPIs, advertisements, and brochures
  • Created engaging social media content to promote the music agency's events and artists
  • Managed email marketing campaigns and newsletters to keep subscribers updated on upcoming shows and news
  • Edited images and videos to create visually compelling content for various marketing channels.
2019 — 2019
Porto, Portugal

Designer at the Office of Professor Luís Mendonça (Gémeo Luís).

  • Utilized strong communication skills to collaborate with clients and team members on various projects.
  • Applied expertise in communication design and graphic design to create visually engaging designs for digital and print media.
  • Developed and executed social media content strategies, resulting in increased engagement and brand awareness.
  • Designed merchandising products that effectively communicated the brand message and identity.
  • Employed photography skills to capture high-quality images for use in various marketing and communication materials.
  • Developed and implemented effective marketing and communication campaigns to reach target audiences.
  • Maintained
2016 — 2019
Porto, Portugal
  • Contributed to the successful execution of print and digital design projects, including pagination and editorial work, as well as print graphic design for posters, MUPIs, and brochures.
  • Developed and implemented effective social media content strategies, resulting in increased engagement and online presence.
  • Designed and managed online campaigns, including email marketing and newsletters, to promote events and programs.
  • Created compelling ad displays and optimized search ads to maximize click-through rates and conversions.
  • Demonstrated advanced skills in image and video editing, as well as illustration, to create visually stunning content.- Contributed to the successful execution of print and digital design projects, including pagination and editorial work, as well as print graphic design for posters, MUPIs, and brochures. - Developed and implemented effective social media content strategies, resulting in increased engagement and online presence. - Designed and managed online campaigns, including email marketing and newsletters, to promote events and programs. - Created compelling ad displays and optimized search ads to maximize click-through rates and conversions. - Demonstrated advanced skills in image and video editing, as well as illustration, to create visually stunning content.

Education

2022 — Now
Barcelona, Spain
  • Learning to design the ideal consumer experience in relation to a brand and create memorable digital experiences that turn users into customers.
  • Going beyond the visual layer to design an ideal brand experience for the consumer and identifying problems, needs, opportunities, and pain points.
  • Applying agile digital product development techniques and Design Sprint methodology to face challenges and improve the design process.
  • Creating memorable customer experiences by transforming the Customer Journey and generating desire and excitement at each touch point.
  • Focusing on the design process of a digital product, from conceptualization to the creation of functional prototypes, and using industry-standard tools and methodologies.
  • Developing a personal portfolio to showcase skills and expertise.
  • Implementing the front of a web project autonomously and acquiring advanced knowledge of HTML, CSS, and No code tools.
2020 — 2020
Porto, Portugal

Completed a User Experience & User Interface Design Course at EDIT.- Disruptive Digital Education focused on designing effective digital experiences.

  • Learned about the principles and practices of User Experience (UX) Design, User Interface (UI) Design and Visual Design.
  • Collaborated with a colleague on a group project, from concept to wireframing, design system, and prototyping, for a fictional travel agency.
  • Participated in workshops led by industry professionals in UX Research, Interface Design, Visual Design, and Design Systems.
  • Worked on a final project with a larger team, including a Project Manager, Marketers, Front-End Developers, and other UX/UI Designers, for a real client. Designed a responsive website B2B and adapted parts of the existing B2C mobile app to enhance usability and attract more clients (Projecto 360º).
  • Utilized various design tools, such as Miro, Figma, and Sketch, to create effective and visually appealing designs.
2017 — 2017
Porto Portugal

Completed a Continuous Training Course focused on creating an artist book using manual and classic printing techniques.

  • Produced an original artist book titled "The Art in Feminine," which explores the portrayal of the female form in art created by female artists.
  • Utilized a range of mediums including photography, paintings, engraving, serigraphy, and photocopying to create the book.
  • Created four small books within the artist's book, each focused on a unique perspective of the female form.
  • Developed skills in manual printing techniques and gained a deeper understanding of the art of bookmaking.
2013 — 2016
Matosinhos, Portugal

Completed a 3-year degree program in Communication Design

  • Developed a strong foundation in design principles, including color theory, typography, and layout design.
  • Proficient in industry-standard software, including Adobe Creative Cloud.
  • Collaborated on team and individual design projects, bringing concepts to life.
  • Explored multiple design mediums, such as print, digital, and illustration.
  • Gained industry insights and career knowledge.
  • Received critiques from experienced professionals to improve and refine design work.
2010 — 2013
Porto, Portugal

Completed a 3-year Artistic Course in Communication Design with a specialization in Graphic Design.

  • Gained expertise in Communication Design and Graphic Design through the program.
  • Developed proficiency in using Adobe Creative Cloud Programs.
  • Learned Pagination and Editorial design skills for print materials.
  • Acquired Illustration skills for visual content creation.
  • Learned and developed skills in engraving, serigraphy, linoleum, and manual binding.

Certifications

2023

Basic UI components and how to use them correctly to create visually appealing, functional, and user-friendly interfaces that provide a great user experience.

2023

The art and science of typography and how to create visually appealing, effective, and memorable designs that are both legible and effective.

2023

Best practices for finding the perfect design mentor and how to maximize the benefits of this vital relationship.

2023

Implement patterns successfully to create designs that are both user-friendly and visually appealing.

2023

Design world-class mobile apps and responsive websites for mobile devices.

2023

Designing products that are accessible and inclusive for all users, regardless of their abilities

Contact

Behance